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生活者視点で読み取るクロスメディア時代の広告戦略
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生活者視点で読み取るクロスメディア時代の広告戦略

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  • 1. shu@minju.biz 1
  • 2. © 2008 Monju Consulting 2 2
  • 3. !  2007 1-12 7 0,191 101.1!  2.6 94.8 96.0 95.8 99.1!  110.8!  124.4 © 2008 Monju Consulting 3 3
  • 4. 2001 2006 © 2008 Monju Consulting 4 4
  • 5.      5
  • 6. !       !        © 2008 Monju Consulting 6 6
  • 7. ! ! ! !  Yahoo! Google! ! !  © 2008 Monju Consulting 7 7
  • 8. © 2008 Monju Consulting 8 8
  • 9. !     !   !       !    © 2008 Monju Consulting 9 9
  • 10. !     !     !      © 2008 Monju Consulting 10 10
  • 11. !     !     !      © 2008 Monju Consulting 11 11
  • 12. ! ! ! !  © 2008 Monju Consulting 12 12
  • 13. ! !          © 2008 Monju Consulting 13 13
  • 14. ! !  WEB2.0! ! !  © 2008 Monju Consulting 14 14
  • 15. !    1  !     !      © 2008 Monju Consulting 15 15
  • 16. !        GRP  !            © 2008 Monju Consulting 16 16
  • 17. !     !       !      360 © 2008 Monju Consulting 17 17
  • 18. !     !       !        © 2008 Monju Consulting 18 18
  • 19. !     !    β  !    GRP     © 2008 Monju Consulting 19 19
  • 20. !     !      © 2008 Monju Consulting 20 20
  • 21.      → 21
  • 22. !   !   !  1 24  !   !      © 2008 Monju Consulting 22 22
  • 23. !       !        © 2008 Monju Consulting 23 23
  • 24. !     !     !      © 2008 Monju Consulting 24 24
  • 25. © 2008 Monju Consulting 25 25
  • 26. !  Yahoo! © 2008 Monju Consulting 27 27
  • 27. !  © 2008 Monju Consulting 28 28
  • 28. !  ○○!    So-net       Wii G for Wii   Spider zero © 2008 Monju Consulting 29 29
  • 29. Wii Spider zero © 2008 Monju Consulting 30 30
  • 30. !   Analog → Digital ? !   Announcement → Dialogue© 2008 Monju Consulting 31 31
  • 31.     32
  • 32. ! ! ! ! ! !  YouTube! !  © 2008 Monju Consulting 33 33
  • 33. !   !     !  © 2008 Monju Consulting 34 34
  • 34. ! ! ! !  © 2008 Monju Consulting 35 35
  • 35. !  Why :!  Who :!  What :!  Where :!  When :!  How :!  How many : © 2008 Monju Consulting 36 36
  • 36. !   !     !   !    © 2008 Monju Consulting 37 37
  • 37. ! ! !  © 2008 Monju Consulting 38 38
  • 38. 5 39
  • 39. !  TV twitter © 2008 Monju Consulting 40 40
  • 40. !  etc. WEB © 2008 Monju Consulting 41 41
  • 41. © 2008 Monju Consulting 42 42
  • 42. !  BtoC CtoC © 2008 Monju Consulting 43 43
  • 43. © 2008 Monju Consulting 44 44
  • 44. ! !  YouTube! ! !  CM! ! ! !  © 2008 Monju Consulting 45 45

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