The Holsitic Hotel Website Experience
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See how to build or optimize your hotel website to provide the best brand experience for your visitors, and also convert lookers to bookers. This presentation covers: •Key features and functionality needed for your hotel website •Design best practices •Trends in web design •Analysis and testing
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The Holsitic Hotel Website Experience
- 1. CONFIDENTIAL
- 4. The 3 Pillars of a SUCCESSFUL hospitality website FOCUS ON CONVERSION RESPONSIVE USER EXPERIENCE
- 5. RESPONSIVE WEBSITES Built for common “breakpoints” that change the page layout to look good on all devices.
- 6. USER EXPERIENCE 1. Design Psychology 2. Clear Choices 3. Logical Navigation 4. Balanced Content
- 7. CONVERSIONS 1. Finding Content 2. Easy to Understand 3. Easy to use 4. Balanced Content
- 9. GIVE THEM A STORY 1. Create a narrative 2. Stand apart 3. Who are you? 4. Drive the conversation
- 10. VISUAL HIERARCHY 1. Identify your “Targets” 2. Prioritize the list by value
- 11. KEEP IT SIMPLE 1. Clean & simple layout patterns help users stay focused 2. Users Scan 3. Less is more!
- 12. REMOVE THE CLUTTER Don’t Bombard Users with stuff 1. Hurts Conversion 2. Distracting & Irritating 3. Page load suffers
- 13. PHOTOGRAPHY / VIDEO 1. Immersive Photos 2. Stock Photos (be careful) 3. Video is engaging 4. Professional Services
- 14. Good User Experience is the balance between choice & focus. Give them choices but show them where to focus. “ “ Eric Reece
- 16. 75% leisure travelers switch between devices Visitors are spending less time on site 24% / Q2 - 2014 43% / Q2 - 2015
- 18. RESERVATIONS CONSOLE • “Money button” • Open console converts 9% better than closed console • Hotel property with $375 ADR could result in $85,000 more revenue/year VS. “Closed” Booking Console “Open” Booking Console
- 19. RESERVATIONS CONSOLE CALL-TO-ACTION COLOR • Prominent Color • 15% INCREASE in click-through to the booking engine • 16% INCREASE in revenue per visitor
- 21. Lets take a poll Question: What call-to-action button verbiage in the reservation console has had the most success in increasing conversion?
- 22. RESERVATIONS CONSOLE CTA VERBIAGE • SEARCH has increased conversion for 60% of the websites we have tested • RESERVE decreased click- through by 5%
- 23. Open Reservations Console Utilize an open reservations console to provide the best user experience and increase conversion Reservation Console Calls-To-Action Verbiage “Search” out performs “Book Now” and “Reserve” Contrasting Call-To-Action Button Strong, contrasting colors provide the best call-to-action buttons to optimize conversions Informs Design & UX For All Clients
- 24. A traveler MUST be able to easily identify how to take action and book a room from your website. “ “ Kelsey Slater
- 27. 1. Quick to Market 2. 5 Design Templates 3. 13 Languages 4. Hospitality Centric Features 5. Self-Service 6. Affordable SynXis InstaSite
- 28. 1. Custom Website Design 2. Custom Features 3. Custom Integration 4. Project Team 5. Larger Budget ProSite
- 29. To learn about SynXis InstaSite & our Pro-Sites Contact your Sabre Hospitality Solutions account manager or email shssalesrequest@sabre.com www.sabrehospitality.com
- 30. Join us on TweetChat immediately after the webinar! Go to www.tweetchat.com Enter the hashtag #instasite Give us your thoughts and feedback!