2. Founded in 2002 to create and distribute commercially driven independent cinema.
3. <ul><li>In 2002, Vertigo Films was created by producers Allan Niblo (producer of Human Traffic and South West 9 ), </li></ul><ul><li>James Richardson (producer of Kiss Kiss Bang Bang ), </li></ul><ul><li>director Nick Love ( screenwriter and, prior to company formation, director of Goodbye Charlie Bright and The Football Factory ), </li></ul><ul><li>distributor Rupert Preston (distributor of Chopper , Chasing Amy and Bride of Chucky , among others), and </li></ul><ul><li>entrepreneur Rob Morgan . </li></ul><ul><li>The company was formed for the express purpose of distributing and producing two films, The Football Factory and It's All Gone Pete Tong ; </li></ul><ul><li>four films per year. </li></ul>
4. <ul><li>its current stated goal is to produce four films and distribute another four films a year. </li></ul>
5. Why study Vertigo? <ul><li>Complete contrast to Disney, at similar stage to that Working Title were at before they were backed by Universal </li></ul>
6. First film - Nick Love's The Football Factory (the biggest selling independent UK DVD with 1.3M units to date) (the biggest selling independent UK DVD with 1.3M units to date) (the biggest selling independent UK DVD with 1.3M units to date) <ul><li>‘ This is England's worst nightmare. Enjoy it.’ </li></ul><ul><li>Vertigo films are interesting as they represent a vision of England that one could argue is more realistic than the Working Title stable of work. </li></ul>
7. <ul><li>Vertigo has used innovative new technology, meticulous attention to budget and great care of its audience to produce and distribute thirty films to date with an unprecedented string of commercial success. </li></ul>
8. <ul><li>They are gradually becoming more successful. Both critically & economically. </li></ul><ul><li>In 2009 they released the critically acclaimed The Firm (Nick Love) </li></ul><ul><li>Bronson (Nicholas Widing Refn), </li></ul><ul><li>One Day (the UK's first hip hop musical), </li></ul><ul><li>The Cove (2009 Sundance Audience Award Winner) </li></ul><ul><li>Humpday (2009 Sundance Special Jury Prize Winner) </li></ul>
9. <ul><li>In addition to its production and distribution activity, Vertigo also owns The Post Republic a successful state of the art post production company based in Berlin and is a partner in Protagonist Pictures , the international sales company joint venture with Film Four and Ingenious Media. </li></ul>Vertical Integration
10. Funding <ul><li>Vertigo have received funding from Channel 4 films, The Film Council and the NFTS to promote film projects with schools. </li></ul><ul><li>They are also very innovative and raising funding through public involvement </li></ul>
11. Nick Love’s Outlaw <ul><li>They had a budget of £2.5 million, funded by the public, through a website with investment packages of £10, £50, and £100. </li></ul><ul><li>In return for their contributions,investors got incentives including executive producer credits on the DVD,film merchandise such as T-shirts, the chance to be a film extra, invites toscreenings, and production updates. </li></ul><ul><li>Producer Allan Niblo said:"Vertigo Films is extremely proud and excited to be involving the UK public inthis unique opportunity to fund Nick Love's next feature film. We are confidentthat fans of Nick's work and British film fans in general will be intrigued andenthusiastic about being directly investing involved within Outlaw ". </li></ul>
12. As a small company without huge investors, they can afford, or perhaps they have to take risks with filmmaking.
13. <ul><li>Faintheart is a 2008 film, the first to be created using input from an online site. </li></ul><ul><li>The film was a result of a collaborative effort from Myspace , Vertigo films and Film4 . The resulting group, MyMovieMashUp, sought to harness the talents of the online community and to enable them to be involved in the film-making process. </li></ul><ul><li>Various cast and crew members were picked from the MySpaceUK website to work on the project, a unique tactic in the film-making industry. </li></ul><ul><li>Although the casting and soundtrack were assembled with the help of myspace, the screenplay was written by UK-based writer David Lemon. </li></ul><ul><li>Professional Viking re-enactors from UK-based company "The Vikings" formed part of the cast alongside Romano-British society "Britannia" Also a specialist stunt team from East 15 Acting School took part in filming the large battles under the Fight Direction of Richard Ryan </li></ul>
14. Look at their website to understand the set up http://www.myspace.com/faintheartthemovie http://www.myspace.com/faintheartthemovie
15. They can also expand the remits of synergy....
16. Synergy is the coming together of two seperate media texts in such a way to benefit both.
18. <ul><li>Features Diversity and Flawless from Britains Got Talent </li></ul><ul><li>T he UK’s first street dance movie and also the first UK full-length feature to be shot in 3D. </li></ul><ul><li>Soundtrack to be released at the same time </li></ul>
19. Cross platform viral marketing
20. Future for Vertigo <ul><li>Have already been very innovative with comparatively small budget. </li></ul><ul><li>Consistent practitioners (Nick Love director). </li></ul><ul><li>How can they expand & diversify? </li></ul><ul><li>Will they? Should they? </li></ul><ul><li>Will they do a deal with a big company as Working Title did with Universal? </li></ul>