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  • 1. G322 The Focus of this Unit is Institutions and Audiences, with reference to the British Film Industry.
  • 2. Examining the British Film Industry in terms of: Production Distribution Consumption
  • 3. Comparing Case studies of: Disney ( huge US, 3D, Digital) Working Title ( very ‘British’, appears indie but has big backers) Vertigo, DNA films ( more indie & experimental).
  • 4. New technology Popularity of 3D Downloading of films Blueray Digital production (Avatar) Digital distribution
  • 5. Example Questions: Discuss the issues raised by an institution’s need to target specific audiences within a media industry which you have studied.
  • 6. What impact has digital technology has on the studio/ production companies you have studied?
  • 7. Discuss the ways in which media products are produced and distributed to audiences within a media area which you have studied.
  • 8. These questions are all quite vague as they are designed to be answered by students who may have studied video games or TV, you have studied the film industry!
  • 9. Whatever the question, it will be to do with: institution (big v small) audiences new technology/convergence (coming together of technology eg Blue Ray, digitisation, downloading etc).
  • 10. Here are the exam boards definitions. You need to understand all of these terms. Candidates should be prepared to understand and discuss the processes of production, distribution, marketing and exchange as they relate to contemporary media institutions, as well as the nature of audience consumption and the relationships between audiences and institutions. In addition, candidates should be familiar with: trends of audience behaviour.
  • 11. • trends of audience behaviour. The issues raised by media ownership in contemporary media practice; • The importance of cross media convergence and synergy in production, distribution and marketing; • The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange; • The significance of proliferation in hardware and content for institutions and audiences; • The importance of technological convergence for institutions and audiences; • The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions; • The ways in which the candidatesʼ own experiences of media consumption illustrate wider patterns and