The Focus of this Unit is Institutions
and Audiences, with reference to the
British Film Industry.
Examining the British Film Industry in terms of:
Comparing Case studies of:
Disney ( huge US, 3D, Digital)
Working Title ( very ‘British’, appears indie but has big
Vertigo, DNA ﬁlms ( more indie & experimental).
Popularity of 3D
Downloading of ﬁlms
Digital production (Avatar)
Discuss the issues raised by an
institution’s need to target specific
audiences within a media industry which
you have studied.
What impact has digital technology has on the studio/
production companies you have studied?
Discuss the ways in which media
products are produced and distributed
to audiences within a media area
which you have studied.
These questions are all quite vague as they are
designed to be answered by students who may have
studied video games or TV, you have studied the ﬁlm
Whatever the question, it will be to do with:
institution (big v small)
new technology/convergence (coming together of
technology eg Blue Ray, digitisation, downloading etc).
Here are the exam boards deﬁnitions. You
need to understand all of these terms.
Candidates should be prepared to understand and discuss the processes of
marketing and exchange as they relate to contemporary media institutions, as well
as the nature of
audience consumption and the relationships between audiences and institutions. In
should be familiar with:
trends of audience behaviour.
• trends of audience behaviour.
The issues raised by media ownership in contemporary media practice;
• The importance of cross media convergence and synergy in production,
distribution and marketing;
• The technologies that have been introduced in recent years at the levels of
marketing and exchange;
• The signiﬁcance of proliferation in hardware and content for institutions and
• The importance of technological convergence for institutions and audiences;
• The issues raised in the targeting of national and local audiences (speciﬁcally,
British) by international
or global institutions;
• The ways in which the candidatesʼ own experiences of media consumption
illustrate wider patterns and