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“ the first mass market general lifestyle weekly for men”. Institution:  IPC Media. (also produce Now, Soaplife, PickMeUp....
adverts: <ul><li>Sony Ericsson mobile phone </li></ul><ul><li>LAS VEGAS DVD </li></ul><ul><li>Currys Sale </li></ul><ul><l...
Articles: <ul><li>Nuts News </li></ul><ul><li>Rude News </li></ul><ul><li>Nuts Club Strip Challenge </li></ul><ul><li>Nuts...
<ul><li>How do they target their target audience? </li></ul><ul><li>Through: </li></ul><ul><li>Cheap price </li></ul><ul><...
Analysis of Article: <ul><li>“ I’VE NEVER WORN PAMELA ANDERSONS BIKINI.” </li></ul>An interview with the biggest selling m...
The Launch of Nuts: Nuts  was clearly timed to beat Emap's  Zoo  on to the shelves - Emap executives described it as a spo...
Naked women, cars and sports help doubles sales of mens mags The market for men's magazines has doubled in the last six mo...
 
Institution:  Lagardere Group of France Publishers:  Hachette Filipacci Media (biggest in America) Distribution:  monthly ...
Adverts: Dior I Estee lauder Prada Armani Gucci I Bottega veneta Clinque Louis vuitton I De beers Versace Yves saint laure...
Content: Editors letter Elle style Elle memoir Elle profile Elle fashion- how I found my fashion identity Elle report – ar...
How do they target them? <ul><li>Through : </li></ul><ul><li>“Status” </li></ul><ul><li>A list celebrities </li></ul><ul><...
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Nuts and elle

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Transcript of "Nuts and elle"

  1. 1. v
  2. 2. “ the first mass market general lifestyle weekly for men”. Institution: IPC Media. (also produce Now, Soaplife, PickMeUp..etc) Distribution: weekly. Main Rivals: direct competition: Zoo. Editor: Phil Hilton Price: Normally £1.40 Launched: 2003 Content: humour, sport, news, TV, true stories & gorgeous women.”
  3. 3. adverts: <ul><li>Sony Ericsson mobile phone </li></ul><ul><li>LAS VEGAS DVD </li></ul><ul><li>Currys Sale </li></ul><ul><li>NHS Quit Smoking </li></ul><ul><li>Becheeky.com (cheeky lingerie) </li></ul><ul><li>HMV </li></ul><ul><li>NJOY (phone backgrounds, ringtones etc) </li></ul><ul><li>Virgin Megastores </li></ul><ul><li>Subscribe to Nuts </li></ul><ul><li>Nuts Pub Pool Challenge 2007 </li></ul><ul><li>Alcohol know your limits. </li></ul>
  4. 4. Articles: <ul><li>Nuts News </li></ul><ul><li>Rude News </li></ul><ul><li>Nuts Club Strip Challenge </li></ul><ul><li>Nuts Gear </li></ul><ul><li>Your Letters </li></ul><ul><li>Spambank </li></ul><ul><li>Nuts Message Board </li></ul><ul><li>Cover Feature </li></ul><ul><li>Nuts Top Tens </li></ul><ul><li>Real Girls UK </li></ul><ul><li>Ladies confess </li></ul><ul><li>Sport world </li></ul><ul><li>Ring of truth </li></ul><ul><li>Nuts competition </li></ul><ul><li>Nuts promotion </li></ul><ul><li>Reviews </li></ul><ul><li>Nuts TV </li></ul><ul><li>Nuts Rude Adverts </li></ul><ul><li>Nuts Pub Ammo </li></ul>
  5. 5. <ul><li>How do they target their target audience? </li></ul><ul><li>Through: </li></ul><ul><li>Cheap price </li></ul><ul><li>Practically Naked Girls </li></ul><ul><li>And football combined . </li></ul>£
  6. 6. Analysis of Article: <ul><li>“ I’VE NEVER WORN PAMELA ANDERSONS BIKINI.” </li></ul>An interview with the biggest selling musical artists in 1989, David Hasselhoff. The language used to very colloquial to make the male audience feel like Hasselhoff is talking to them. An attractive photo of “the Hoff” who is loved by men and women alike. One of the main highlights of the article is Pamela Anderson in her famous Baywatch swimming costume with large breasts and a very high leg swimming costume with a caption “ you should have interviewed me, I might have got them out. Goes without saying what “they” are. There are a lot of plays on the word “Hoff” as ever hoff: babe magnet. Shirt hoff.
  7. 7. The Launch of Nuts: Nuts was clearly timed to beat Emap's Zoo on to the shelves - Emap executives described it as a spoiler. However, IPC said the concept had been under development as Project Tribal since autumn 2002. In mid-January 2004, a million free copies of Nuts were given away at large branches of WH Smith and sent out with copies of media trade magazines. This was a risky strategy, given Emap's success in having taken the concept of the lad's magazine from IPC's Loaded and gone one better with FHM . Launch costs were estimated at £8m. v
  8. 8. Naked women, cars and sports help doubles sales of mens mags The market for men's magazines has doubled in the last six months with arch-rivals Nuts and Zoo Weekly and their penchant for naked women, cars and bizarre news from the around the world fuelling sales across the country. Today's official sales figures from the Audit Bureau of Circulations show that, as expected, IPC's Nuts has taken first blood in the battle between the two magazines. The eagerly anticipated figures show that Nuts sold an average of 290,337 copies a week during the first half of the year, while Emap's Zoo sold an average of 200,125. The two magazines have been fighting viciously for market share since they launched within days of each other in January, with IPC's editorial director, Mike Soutar, recently accusing Zoo's editor of telling &quot;bare-faced lies&quot; about their respective sales figures. Emap today tried to retaliate by couriering giant balloons in the shape of the figure five to media experts warning them not to &quot;fall victim to over-inflated figures&quot;. It claimed its own circulation figures did not include freebies and was &quot;not hot air&quot;.
  9. 10. Institution: Lagardere Group of France Publishers: Hachette Filipacci Media (biggest in America) Distribution: monthly Main Rivals: direct competition: Marie Claire, Vogue, Cosmopolitan, Glamour. Editor: Lorraine Candy Price: Normally £3.20 Launched: in UK 1985 Content: fashion, careers, celebrity, adverts!
  10. 11. Adverts: Dior I Estee lauder Prada Armani Gucci I Bottega veneta Clinque Louis vuitton I De beers Versace Yves saint laurent Lancome I Miumiu Guess Tods D&g Chanel I Hogan Dsquared Salvatone fergagamo Fendi I Jil sander Burberry I Chloe John richmond sportmax Kenzo Donnakaren Estee lauder Bally Hugo boss Ballantyne Bvlgari Marccain Paul smith Mulberry Moschino Longchamp Paul & joe Ugg Sonia Rykiel Michael kors Johnsons Diesel I DKNY Stella McCartney Aussie Valentino Belstaff Pollini Loreal II Pepe jeans Marc jacobs Just cavalli Patrizia pepe Day birger French connection Alfa romeo Specsavers opticians Gerard darel Topshop Vivienne westwood Marina rinaldi Malene birger Pantene v05 I Closed.com Revion Peugeot Ford Elietahari Sky tv Clarins paris Paule ka Olay Sisley Herbal essences Joseph Head & shoulders Fiat Tresemme Elle magazinr Armand basi Mango Charles worthington Suzy smith Seeds of peace Muller light Adez Matthew williamson Nokia Wheels and dollbaby Russel& bromley Tom ford Missoni Pilgrim Xude Lk bennett Levis I Shaunleane Morgan Warehouse Sketchers C.P company Freesoul Fred perry Chileno Diet coke Thomas sabor Modalu Renew Barry M Beverly Hills Formula Garnier I Andrew Collinge Maybelline I MaxFactor No 7 Lacoste Red Direct Wella Bobbi Brown Fairtrade Chocolate =1 technology 4 cars And the rest make up / clothes/ bags/ perfume
  11. 12. Content: Editors letter Elle style Elle memoir Elle profile Elle fashion- how I found my fashion identity Elle report – are you a fat skinny Elle man Elle tests – a deep cleanse for two? Elle high street Elle offer Elle beauty Elle lifestyle Elle subscription
  12. 13. How do they target them? <ul><li>Through : </li></ul><ul><li>“Status” </li></ul><ul><li>A list celebrities </li></ul><ul><li>best designers as adverts </li></ul><ul><li>Straight from the catwalk fashions </li></ul>
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