Introduction To Research Methods
Upcoming SlideShare
Loading in...5
×
 

Introduction To Research Methods

on

  • 1,419 views

 

Statistics

Views

Total Views
1,419
Views on SlideShare
1,416
Embed Views
3

Actions

Likes
0
Downloads
37
Comments
0

1 Embed 3

http://www.slideshare.net 3

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Introduction To Research Methods Introduction To Research Methods Presentation Transcript

  • Critical Research Studies
    • You will need to choose one of the following areas:
      • Women and Film
      • Politics and the Media
      • Popular Music and Youth Culture
      • Community Radio
      • From Conception to Consumption
      • Children and Television
      • Crime and the Media
      • Sport and the Media
  • Critical Research Studies
    • Once you have chosen your topic area, you will need to focus your study on a particular issue or question.
    • This involves creating a relevant hypothesis
    • This will probably be most useful if it is in the form of the question
  • Some Examples
    • Women and Film
      • How have representations of female crimefighters in film changed over the last 50 years?
      • In what ways do female audiences respond to images of the male body in modern films?
    • Politics and Media
      • To what extent are British politicians dependent upon the press for their success or failure?
      • Is the BBC an objective reporter of political news?
    • Popular Music and Youth Culture
      • How does death metal music represent the values and beliefs of its audiences?
      • In what ways do teenage audiences define themselves by the music they listen to?
  • Some Examples
    • Community Radio
      • In what ways can a community radio station define the values of the audiences which listen to it?
    • From Conception to Consumption
      • What processes were used in the planning, construction and exhibition of Nuts magazine to guarantee its success?
    • Children and Television
      • In what ways is the behaviour of young children affected by the television they watch?
      • Do advertisers exploit children in order to sell their products on television?
  • Some Examples
    • Crime and the Media
      • What is the relationship between crime reporting and representations of race in the tabloid press?
      • Why are TV crime dramas so popular with British audiences?
    • Sport and the Media
      • To what degree do the demands of television affect the organisation of key sports, such as football, in this country?
      • In what ways is technology changing how sport is consumed by TV audiences?
  • Critical Research Studies
    • You are now ready to begin thinking about research sources
    • The more that you can get done at an early stage of the study, the easier you will find this paper next year
    • Remember:
    • Critical Research is like a shark .
    • As soon as it stops moving, it will die!
  • Critical Research Studies
    • How do I carry out my research?
        • A huge variety of choices is available
        • The best research offers a balance of sources, methods and data
        • Generally, you need to show evidence of both primary and secondary research in your exam
  • Primary Research
    • This term refers to any research in which you, as researcher, generate your own data or information.
    • There are various forms of primary research which you might want to carry out.
  • Techniques of Primary Research
    • Questionnaires
    • Structured interviews
    • Unstructured interviews
    • Focus groups
    • Participant observational studies
    • Non-participant observational studies
    • Content analysis
    • Textual analysis
    • Experiments
  • Secondary Research
    • This term refers to any research in which you, as researcher, collect data that already exists in some shape or form
    • There are various forms of secondary sources which you might want to look at in order to collect your data.
  • Sources of Secondary Research
    • Books and textbooks
    • Journals and magazines
    • Academic papers
    • The internet
    • ‘ Official’ reports and statistics
    • ‘ Unofficial’ reports and statistics
  • Types of Data
    • You will find that the research that you carry out will produce, broadly, two types of data:
    • Quantitative data - data that is largely numerical in form
    • Qualitative data - data consisting of words/meaning/interpretations