History of music consumption

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  • 1.  Imagine a world without the internet or digital technology. How would you get to hear music? How did audiences access music in the past?
  • 2. Built inspeaker Wind up handle Records, easily breakable only played for 4 mins
  • 3. What did cassettes do formusic?
  • 4. And the ability to record your favouritemusic. Mix tapes & compilations, as well asyour own music.
  • 5.  What does ‘MP3 stand for?
  • 6.  Compressed audio format developed by the Moving Picture Experts Group; uses "Layer 3" audio compression; commonly used to store music files and audiobooks on a hard drive; may provide near-CD quality sound (stereo, 16- bit) in a file roughly 1/10 the size of a .WAV or .AIF file. The quality of an MP3 file depends largely on the bit rate used for compression. Common bit rates are 128, 160, 192, and 256 kbps. Higher bit rates result in higher quality files that also require more disk space. MP3 files are supported by most portable music players, such as the Apple iPod and Microsoft Zune. They can also be played on the Amazon Kindle. Symbian OS mobile phones can play MP3 files using the UltraMP3 program.
  • 7.  Time line of apple products
  • 8.  ‘The proliferation of the digital media has manifest itself in a music scene that is increasingly fragmented. This represents a considerable shift since the 1980s, when magazines like Smash Hits regularly sold in excess of half a million copies an issue and indeed the magazine closed in 2006, with sales having shrunk to less than 100,000’.
  • 9.  There is now more choice for audiences but the institutions are suffering. (the print magazines are no longer so popular, particularly with younger audiences.
  • 10.  . Although the 21st century has seen many magazines marginalised by the Internet and other digital media, this has resulted in the streamlining and increased specialisation of magazine publishing.
  • 11.  Music magazines in the Noughties were increasingly niche marketed at very specific sub cultural demographics, with very specific strategies for listening. (like Q and Kerrang!)
  • 12.  •How do bands use the internet to promote themselves in the digital age? •How do you think the record industry has changed over the last ten years? •How has the music press accommodated the changes to the way in which people listen to music
  • 13.  Look at OK GO video The Gorilliz The Arctic Monkeys.