A2 G325 Critical
Perspectives in Media
Assessment Objectives in two hour exam.
Section A: Theoretical Evaluation of Production
Section B: Contemporary Media Issues
Section A: Theoretical
Evaluation of Production
2 compulsory questions
1. Describe & evaluate your skills development
from music magazine - promo pack. You will have
to adapt your answer depending on which one or
two of these practices they refer to:
digital technology, creativity, research & planning,
post-production, using conventions from real
If you have produced any other work you can refer
Select either your magazine ( or even your prelim
tasks) or you promo and discuss it according to
one of the following concepts:
Genre, narrative, representation, audience, media
You can apply the concept to your task or use
your task to challenge it as some will be more
relevant than others.
I would suggest you choose at this point which
portfolio is most suitable & prepare that in loads of
Issuessix areas with two questions in each
There will be
to choose from.
You will choose one from ‘Media in the Online
You will be expected to comment on the historical,
contemporary & future of the online media.
Prompts: questions will be based around one of the following:
What has been the impact of the internet on media
How is consumer behaviour and audience
response transformed by online media, in relation
to the past?
To what extent has convergence transformed the
How have online media developed?
In your answer you want to aim to explore
combinations of any two media, considering how
each (or the two in converged forms) can be
analysed from the prompts.
Examples might be music downloading and
distribution, the film industry and the internet,
online television, online news provision, various
forms of online media production by the public or
a range of other online media forms.
Historical – summarise the development of the
media forms & how the online age has affected
them. eg changes in broadcasting to niche
audiences due to expansion of TV channels.
Contemporary – current issues within the topic
area. eg Piracy of films.
Future – personal engagement with debates about
the future of the media forms / issues that the
topic relates to eg what will the future for the
music industry be if they are losing CD sales
A Level qualifications should enable candidates to develop a
broader and deeper understanding of the connections between the
knowledge and understanding set out in the specification as a
Synoptic assessment will involve the explicit synthesis of insights
gained from a close and detailed study of a range of media texts,
institutions and technologies.
It will require candidates to show evidence of the ways in which
contextual factors and media concepts inform their own readings,
and ensure that candidates demonstrate their skills of interpretation
and evaluation to give articulate, well-argued responses.
Assessment Objectives: G325
AO1 Demonstrate knowledge and understanding 15%
of media concepts, contexts and critical debates,
using terminology appropriately and with accurate
and coherent written expression.
AO2 Apply knowledge and understanding to show
G324 how meanings are created when analysing media 10%
5% products and evaluating their own practical work.
AO3 Demonstrate the ability to plan and construct
media products using appropriate technical and
AO4 Demonstrate the ability to undertake and
5% apply appropriate research.
OCR adds together the unit uniform marks and
compares these to pre-set boundaries (see the table
below) to arrive at qualification grades.
A/B boundary Performance Descriptions
AO1: Candidates characteristically:
communicate detailed knowledge and understanding of media concepts;
create and sustain well-organisedand coherent arguments linked to media contexts and critical
structure and organise their writing using an appropriate register;
communicate content and meaning through expressive and accurate writing.
AO2: Candidates characteristically:
communicate an informed understanding of media forms, codes and conventions;
explore through detailed analysis of media products and processes how these aspects create
evaluate their own work with close reference to these aspects and the shaping of audience or
AO3: Candidates characteristically:
research, plan and construct a media product selecting appropriate technical and creative
demonstrate controlled and creative use of
the selected technology.
AO4: Candidates characteristically:
communicate an informed understanding of research skills selecting appropriate methods;
present relevant and detailed research findings and conclusions;
produce a critical and reflective evaluation of the process and its outcomes.
You can all do these
You just need to prove it to the examiners!
Use the correct terminology- refer to portfolios, music promo
Use the terms from the question & keep refering back.
PEE: point, example, explain.
Have up to date examples to support your points.
It is possible to prepare
for any question.
For Section A they have given you the concepts to
research & it is your own material you are discussing.
For Section B there are the ‘prompts’ that will form the
basis of any possible question.
You need to prepare essay plans to cope with any of
Looking at your timed essays most of you need to work
on your essay writing style. This is where practice makes
You also need to have stats up your sleeve & examples.
Basically, it’s simple to ‘wafﬂe’ on about
TV or Film.
You must prove that you
That you understand the
concepts & the historical,
present & future contexts.