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  1. 1. Rick Altman on Film Genre Genre, it would appear, is not your average descriptive term, but a complex concept with multiple meanings, which we might identify as follows:
  2. 2. Blueprint <ul><li>genre as blueprint , as a formula that precedes, programmes and patterns industry production </li></ul>
  3. 3. Structure <ul><li>genre as structure , as the formal framework on which individual films are founded </li></ul>
  4. 4. Label <ul><li>genre as label , as the name of a category central to the decisions and communications of distributors and exhibitors </li></ul>
  5. 5. Contract <ul><li>genre as contract , as the viewing position required by each genre film of its audience </li></ul>
  6. 6. Simple <ul><li>Or put more simply even: </li></ul><ul><li>Production (blueprint) </li></ul><ul><li>Text (structure) </li></ul><ul><li>Exhibition (label) </li></ul><ul><li>consumption (contract) </li></ul>
  7. 7. Summary <ul><li>Each major genre has been defined in terms of a nucleus of films obviously satisfying the theory's fourfold assumptions: </li></ul><ul><li>(a) Each film was produced according to a recognizably generic blueprint . </li></ul><ul><li>(b) Each film displays the basic structures commonly identified with the genre. </li></ul><ul><li>(c) During its exhibition each film is regularly identified by a generic label . </li></ul><ul><li>(d) Audiences systematically recognize each film as belonging to the genre in question and interpret it accordingly. ( contract ) </li></ul>

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