Achieving Customer Loyalty With Social CRM 2 nd Social Media for Customer Management Summit Shruti Goradia | Social Media Marketing Manager: Content & Community @KodakCommunity http://exchange.kodak.com
Kodak’s Owned Media – Branded Community http://exchange.kodak.com Educational content, tips, how-to’s, inspirational projects & ideas, UGC, forums 8M visitors 40M page views 37% organic search engine traffic 33% YOY increase in traffic 84% UGC 92% member satisfaction rate 55% increase in purchase consideration
Add Value: Keep it Fresh Daily, Weekly, Monthly Content
Engage Customers Through Rewards 2. Provide Exclusive Opportunities
Exclusive Opps: Event + Meet and Greet + Experience So Kodak Campaign Launch So Kodak performance in NYC Invited celebrities, bloggers + Fans – via ticket giveaways on Twitter, Facebook and through local radio stations Fans (customers) go to see stars perform live + Red Carpet interviews Product Trials & Photo Opportunities, backdrops Coupons and Product Giveaways
Exclusive Opps: Share the Experience Oscar Red Carpet Bleachers, 2010
Kodak is the official sponsor of the Red Carpet Bleachers
11 bloggers were invited to join Kodak’s Chief Blogger, Jennifer Cisney on the Red Carpet - to tweet, blog and share the experience.
Bloggers given Kodak cameras to capture experience
One of a kind Community Project Upload, Complete with how to and resources Forums Photo Gallery
Show You Care: Give Back KODAK Picture Kiosks print cards Kodak Picture Kiosk group, added Stephen’s designs to their portfolio – available for all to print at your local Target and CVS. Kodak is running a PR and Social Media campaign to help Stephen reach his goal.