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Kingfisher Airlines ……… .The king of good times By Shruti Bhatia, IILM Lodhi Road
<ul><li>One of the fastest growing industries in the world. </li></ul><ul><li>Origin of Indian aviation industry can be tr...
<ul><li>High rising prices of the ATF. </li></ul><ul><li>The cost of labour is rising in our country  </li></ul><ul><li>Sh...
MARKET SHARE <ul><li>Current Scenario </li></ul><ul><li>Jet Airlines + Air Sahara-> Jet & Jet Lite -> 29.4 % </li></ul><ul...
<ul><li>Dr Vijay Mallya is the Chairman and CEO of Kingfisher Airlines </li></ul><ul><li>Kingfisher Airlines Limited launc...
<ul><li>POLITICAL FACTORS </li></ul><ul><li>1)  Open sky policy </li></ul><ul><li>2)  FDI limits: 100% for Greenfield airp...
<ul><li>SOCIAL FACTORS </li></ul><ul><li>1)  Development of cities leads to better services and airports. </li></ul><ul><l...
<ul><li>ENVIRONMENTAL FACTORS </li></ul><ul><li>1)The increase in the global warming. </li></ul><ul><li>2)The sudden and u...
<ul><li>PRODUCT </li></ul><ul><li>Currently the kingfisher airline operates the  aircrafts like the airbus A 320, A 319-10...
<ul><li>PLACE </li></ul><ul><li>Covers even the toughest terrains in the country, and the services ranges from Ahmadabad t...
<ul><li>PRICE </li></ul><ul><li>The price segments that kingfisher targets is the higher income group as well as the upper...
 
S.W.O.T.  ANALYSIS <ul><li>STRENGTHS </li></ul><ul><li>Strong brand value and reputation in the minds of customers. </li><...
<ul><li>OPPORTUNITIES </li></ul><ul><li>The expanding tourism industry. </li></ul><ul><li>The non penetrated domestic mark...
SUGGESTIONS <ul><li>  </li></ul><ul><li>Reduce the labor cost </li></ul><ul><li>Simplify the flight operations </li></ul><...
 
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Kingfisher Airline

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Transcript of "Kingfisher Airline"

  1. 1. Kingfisher Airlines ……… .The king of good times By Shruti Bhatia, IILM Lodhi Road
  2. 2. <ul><li>One of the fastest growing industries in the world. </li></ul><ul><li>Origin of Indian aviation industry can be traced back to the year 1912. </li></ul><ul><li>India has the private airlines as its key players </li></ul><ul><li>75% of the market share is owned by the private sector. </li></ul><ul><li>Problems that the Indian aviation industry is facing and thus immediate attention is needed. </li></ul>AVIATION INDUSTRY
  3. 3. <ul><li>High rising prices of the ATF. </li></ul><ul><li>The cost of labour is rising in our country </li></ul><ul><li>Shortage of skilled labour </li></ul><ul><li>Infrastructure constraints. </li></ul><ul><li>Main players in the aviation industry.... </li></ul><ul><li>Jet airways </li></ul><ul><li>Kingfisher </li></ul><ul><li>Indian </li></ul><ul><li>Spice jet </li></ul><ul><li>Air India </li></ul>AVIATION INDUSTRY
  4. 4. MARKET SHARE <ul><li>Current Scenario </li></ul><ul><li>Jet Airlines + Air Sahara-> Jet & Jet Lite -> 29.4 % </li></ul><ul><li>Kingfisher + Deccan -> 28.9 % </li></ul><ul><li>Indian Airlines + Air India -> 19.8% </li></ul>
  5. 5. <ul><li>Dr Vijay Mallya is the Chairman and CEO of Kingfisher Airlines </li></ul><ul><li>Kingfisher Airlines Limited launched scheduled airline services on May 9, 2005 with 4 daily flights between BOM & BLR and one A-320 aircraft. </li></ul><ul><li>There are tools for mood lighting such as web chat, inseat plugins for music, liveTV with 16 channels on each seat </li></ul><ul><li>100 percent E ticket airline </li></ul>Kingfisher airlines
  6. 6. <ul><li>POLITICAL FACTORS </li></ul><ul><li>1) Open sky policy </li></ul><ul><li>2) FDI limits: 100% for Greenfield airports </li></ul><ul><li>74% for the existing airports </li></ul><ul><li>100% through special permission </li></ul><ul><li>49% for airlines. </li></ul><ul><li>ECONOMICAL FACTORS </li></ul><ul><li>1) Contribution to the Indian economy. </li></ul><ul><li>2) Rising cost of fuel. </li></ul><ul><li>3) Investment in the sector of aviation. </li></ul><ul><li>4) The growth of the middle income group family affects the aviation sector </li></ul>PESTEL ANALYSIS
  7. 7. <ul><li>SOCIAL FACTORS </li></ul><ul><li>1) Development of cities leads to better services and airports. </li></ul><ul><li>2)Employment opportunities. </li></ul><ul><li>3)Safety regulations. </li></ul><ul><li>4) The status symbol attached to a plane travel. </li></ul><ul><li>TECHNOLOGICAL FACTORS </li></ul><ul><li>1) The growth of e-commerce and e-ticketing. </li></ul><ul><li>2) Satellite based navigation system. </li></ul><ul><li>3) Modernisation and privatisation of the airports. </li></ul><ul><li>4) Developing green field airports with private sector for example in Bangalore the airport corporation limited. </li></ul>PESTEL ANALYSIS
  8. 8. <ul><li>ENVIRONMENTAL FACTORS </li></ul><ul><li>1)The increase in the global warming. </li></ul><ul><li>2)The sudden and unexpected behavior of the atmosphere and the dependency on whether. </li></ul><ul><li>3)Shortage of the infrastructural capacity </li></ul><ul><li>4)Tourism saturation . </li></ul><ul><li>LEGAL FACTORS </li></ul><ul><li>1) FDI limits </li></ul><ul><li>2) Bilateral treaties </li></ul><ul><li>3) Airlines acquisitions and the leasing cost. </li></ul>PESTEL ANALYSIS
  9. 9. <ul><li>PRODUCT </li></ul><ul><li>Currently the kingfisher airline operates the aircrafts like the airbus A 320, A 319-100 and ATC-72. </li></ul><ul><li>After acquiring the Deccan kingfisher has started a new fleet known as kingfisher red. </li></ul><ul><li>Here we emphasis on the kingfisher airlines. </li></ul>The 4Ps ….
  10. 10. <ul><li>PLACE </li></ul><ul><li>Covers even the toughest terrains in the country, and the services ranges from Ahmadabad to Agartala and to the major cities such as Delhi, Bangalore, and Chennai etc. </li></ul><ul><li>The main strategy that kingfisher follows is to target the metro cities or the tier 1 cities in India. </li></ul><ul><li>PROMOTION </li></ul><ul><li>There are many events and advertisements through which kingfisher airlines is promoted. </li></ul><ul><li>There are multiple touch points and finer promotional services working for the promotional activities. </li></ul><ul><li>Loyalty and frequent flyer programs are also carried out. </li></ul>The 4Ps ….
  11. 11. <ul><li>PRICE </li></ul><ul><li>The price segments that kingfisher targets is the higher income group as well as the upper middle class background. </li></ul><ul><li>There are a few segments that are majorly for the youth and the high lifestyle segments. </li></ul><ul><li>Sec A, sec B+ socio economic class mainly in the age group of 25-45 years are the main segments for which there is a specific prices offered by kingfisher. </li></ul><ul><li>Some of the services offered by kingfisher do emphasis on their policy to target those segments which are willing to pay for luxury. </li></ul>The 4Ps ….
  12. 13. S.W.O.T. ANALYSIS <ul><li>STRENGTHS </li></ul><ul><li>Strong brand value and reputation in the minds of customers. </li></ul><ul><li>Quality of the service. </li></ul><ul><li>Route rationalization. </li></ul><ul><li>First airline to have a new fleet of airbuses. </li></ul><ul><li>Quality and continuous innovation. </li></ul><ul><li>WEAKNESSES </li></ul><ul><li>Still a not in profit organization. </li></ul><ul><li>High ticket pricing. </li></ul><ul><li>Facing a tough competition from competitors. </li></ul>
  13. 14. <ul><li>OPPORTUNITIES </li></ul><ul><li>The expanding tourism industry. </li></ul><ul><li>The non penetrated domestic market. </li></ul><ul><li>International market. </li></ul><ul><li>Untapped air cargo market. </li></ul><ul><li>THREATS </li></ul><ul><li>Competitors </li></ul><ul><li>Infrastructure issues. </li></ul><ul><li>Fuel price hike. </li></ul><ul><li>Tourism saturation </li></ul><ul><li>Economic slowdown. </li></ul><ul><li>Promotions and sponsorship declining. </li></ul>S.W.O.T. ANALYSIS
  14. 15. SUGGESTIONS <ul><li>  </li></ul><ul><li>Reduce the labor cost </li></ul><ul><li>Simplify the flight operations </li></ul><ul><li>Offer more transparent pricing </li></ul><ul><li>Get smart on fuel </li></ul><ul><li>The process of acquiring spice jet if complete would make kingfisher the largest player in the aviation industry </li></ul><ul><li>Different modes of pricing should be taken care of. </li></ul>
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