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Lcfn strategies 2012

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lcfn strategy (leader challenger follower niche), marketing strategy

lcfn strategy (leader challenger follower niche), marketing strategy

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  • 1. 1/1/2004 Edgewater College - HRM 1
  • 2. STRATEGIES 12/9/2011 2
  • 3. Market Leader’s Mind 3
  • 4. LEADER STRATEGIES 4
  • 5. Market Challengers’s Mind 5
  • 6. CHALLENGER STRATEGIES 6
  • 7. EXAMPLES  IBM ON MICROSOFT  TOYOTA ON GENERAL MOTORS  CANON ON XEROX  HYUNDAI ON MARUTHI  PEPSI ON COKE 7
  • 8. Market Follower’s Mind 8
  • 9. FOLLOWER STRATEGIES 9
  • 10. Market Nicher’s Mind 10
  • 11. SPECILIST ROLES OF NICHES Product-line specialist Customer size specialist Specific customer specialist Quality- price specialist End use specialist Geographic specialist 11
  • 12. MULTIPLE NICHING Firm should `stick to its niching’ but not necessarily to its niche. That is why multiple niching is preferable to single niching. By developing strength in two or more niches the company increases its chances for survival.” 12
  • 13. 12/9/2011 13
  • 14. INNOVATION – Old Thinking 12/9/2011 14
  • 15. INNOVATION – Change in Thinking There is a way to do it better – find it 12/9/2011 15
  • 16. INNOVATION- Only differentiating Factor 12/9/2011 16
  • 17. The best way to have good idea is to have a lot of ideas 1/1/200412/9/2011 17
  • 18. The essential part of innovation is not to be afraid of fail 12/9/2011 18
  • 19. 12/9/2011 19
  • 20. 1/1/2004 Edgewater College - HRM 20
  • 21. 12/9/2011 21