Lcfn strategies 2012

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leader challenger follower niche

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Lcfn strategies 2012

  1. 1. 1/1/2004 Edgewater College - HRM 1
  2. 2. STRATEGIES 12/9/2011 2
  3. 3. Market Leader’s Mind 3
  4. 4. LEADER STRATEGIES 4
  5. 5. Market Challengers’s Mind 5
  6. 6. CHALLENGER STRATEGIES 6
  7. 7. EXAMPLES  IBM ON MICROSOFT  TOYOTA ON GENERAL MOTORS  CANON ON XEROX  HYUNDAI ON MARUTHI  PEPSI ON COKE 7
  8. 8. Market Follower’s Mind 8
  9. 9. FOLLOWER STRATEGIES 9
  10. 10. Market Nicher’s Mind 10
  11. 11. SPECILIST ROLES OF NICHES Product-line specialist Customer size specialist Specific customer specialist Quality- price specialist End use specialist Geographic specialist 11
  12. 12. MULTIPLE NICHING Firm should `stick to its niching’ but not necessarily to its niche. That is why multiple niching is preferable to single niching. By developing strength in two or more niches the company increases its chances for survival.” 12
  13. 13. 12/9/2011 13
  14. 14. INNOVATION – Old Thinking 12/9/2011 14
  15. 15. INNOVATION – Change in Thinking There is a way to do it better – find it 12/9/2011 15
  16. 16. INNOVATION- Only differentiating Factor 12/9/2011 16
  17. 17. The best way to have good idea is to have a lot of ideas 1/1/200412/9/2011 17
  18. 18. The essential part of innovation is not to be afraid of fail 12/9/2011 18
  19. 19. 12/9/2011 19
  20. 20. 1/1/2004 Edgewater College - HRM 20
  21. 21. 12/9/2011 21

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