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  • 1. Dec 10, 2010Audi India approaches year end with record salesRegisters remarkable growth of 153 percent in November 2010 y Vehicle sales in November 2010 stood at 256 y Audi clocks record sale of 2,791cars (Jan Nov 2010) y Growth of 80 percent over Jan Nov 2009 y AUDI AG breaks 2008 sales record already in first eleven months with worldwide sales of 1,003,900 cars (Jan-Nov 2010) y AUDI AG sets a sales target of 1,080,000 cars for 2010Mumbai: Audi, the German luxury car manufacturer, continued its remarkableperformance in India. Having already surpassed 2009 annual sales, the company hasclocked sales of 256 cars in November this year, with a 153 percent growth over November2009 sales (101 cars). The company has sold 2,791 cars from January ± November 2010,recording a growth of 80 percent over the same period in 2009 (1,550 cars, January ±November 2009).³Given our outstanding performance in the first eleven months of the year, we are confident thatthe month of December will help Audi India finish the year strongly, exceeding our expectationsyet again. We attribute this success to our customers as well as our business partners who trulyappreciate our luxurious sporty design and progressive cutting edge technology. We areconfident that we will further this positive trend in 2011 with the opening of our new showroomsin Delhi and Chennai early next year. We will also continue to enhance our product line with thelaunch of our flagship ± the Audi A8 L and the all new super sports car Audi R8, equipped withthe powerful V10 engine´, said Michael Perschke, Head ± Audi India.Globally, AUDI AG has already broken its 2008 sales record in the first eleven months of thisyear. Between January and November 2010 the brand sold around 1,003,900 cars, beating thesales figures of the previous best year in the company¶s history (1,003,469 cars in 2008).Compared with the same period in 2009, sales figures were up 15.3 percent. This upturn wasdriven by high growth rates in China and the brand¶s growing success in the United States. Audicontinues to hold its No.1 position in China & Europe and retain its market leadership in theSUV segment in India.The Audi model range in India includes Audi A4, Audi A6, Audi Q5, Audi Q7, Audi TT and thesuper sports car Audi R8. The entire Audi model range is available across the country: inAhmedabad, Bangalore, Chandigarh, Chennai, Delhi, Gurgaon, Hyderabad, Jaipur, Kochi,Kolkata, Ludhiana, Mumbai West and Pune. Further developments include Surat, MumbaiSouth, Coimbatore, Indore and Lucknow.
  • 2. About Audi IndiaAudi - the German luxury car manufacturerAs a manufacturer of high-quality and innovative luxury cars, Audi is one of the world¶s leadingpremium brands and is among the most admired on the world market. The basis of its successcomprises pioneering concepts in the domains of advanced technology and design.Audi is represented in 110 countries worldwide and since 2004, Audi has been selling itsproducts on the Indian market.In March 2007, Audi set up its own sales company for India. By establishing Audi India as aDivision of Volkswagen Group Sales India Pvt. Ltd. in Mumbai, Audi is making a clear long-term statement in the country with ambitious growths plans. Audi¶s goal is to become the leadingautomobile luxury brand in the Indian market in the next few years.The Audi India strategy encompasses significant investments in branding, marketing, exclusivedealerships and after sales service for the upcoming years.At present, Audi is assembling the Audi A6 and the Audi A4 for the Indian market inAurangabad. Audi Corporate SalesWelcome to our Corporate Sales section. If you have any queries please get in touch with ourCorporate Sales team at your nearest Audi Dealership.Audi AhmedabadPhone: (0) 9998600030Mobile: (0) 9998720002Email: info@audiahmedabad.comAudi BangalorePhone: (080) 2852 1548Mobile: (0) 9740031203Email: info@audibangalore.inAudi ChandigarhPhone: (0172) 3068911Mobile: (0) 9876429103Email: info@audichandigarh.inAudi ChennaiPhone: (044) 32428699Mobile: (0) 9500045511Email: info@audichennai.in
  • 3. Audi DelhiPhone: (011) 4600 7300Mobile: (0) 9999917415Email: info@audidelhi.netAudi GurgaonPhone: (0124) 451 0200Mobile: (0) 9650000006Email: info@audigurgaon.inAudi HyderabadPhone: (040) 2332 4545Mobile: (0) 9959700007Email: sales@audihyderabad.inAudi KochiPhone: (0484) 4147777Mobile: (0) 9249412345Email: info@audikochi.inAudi KolkataPhone: (033) 40033966Mobile: (0) 9903311111Email: info@audikolkata.comAudi LudhianaPhone: (0161) 5049999Mobile: (0) 9915094488Audi Mumbai WestMobile: (0) 9004077777Email: info@audimumbaiwest.inAudi PunePhone: (020) 41004747Mobile: (0) 9922000626Email: info@audipune.in y
  • 4. AUDI AGAUDI AG develops and produces luxury cars and sold worldwide a total of 1,003,000 cars in 2008 andthus achieved its thirteenth consecutive record year. Audi produces vehicles in Ingolstadt andNeckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in Indiasaw the start of local production of the Audi A6 at the end of 2007 and of the Audi A4 in early October2008. The company is active in more than 100 markets worldwide. AUDI AG s wholly owned subsidiariesinclude Automobili Lamborghini Holding S.p.A. in Sant Agata Bolognese (Italy) and Quattro GmbH inNeckarsulm. Audi currently employs around 57,000 people worldwide, including 45,000 in Germany. Thebrand with the four rings invests more than 2 billion each year in order to sustain the company stechnological lead embodied in its VorsprungdurchTechnik slogan. Audi plans to significantly increasethe number of models in its portfolio by 2015 to 40. The Audi brand celebrates its 100th birthday in2009. The company was founded by August Horch in Zwickau on July 16, 1909; he named it Audi afterthe Latin translation of his surname ( hark! ).Audi plans second shift at India plantNEW DELHI: German luxury carmaker Audi plans to churn out more from its existing plant in Indiathrough a second production shift as it aims to more than double its sales by 2015, a top companyexecutive said.The third-largest player in the Indian luxury car market may start second shift at its factory inAurangabad to take the production to 3,000 units by next year from 2000 units at present. It has alreadysurpassed last year s total sales of 1,658 cars by selling 1,876 cars in the first eight months of this yearand is targeting to end 2010 with sales of 2,700 cars.Michael Perschke who heads Indian operations of Audi said the brand is not desperately chasing biggerrivals BMW and Mercedes. We would prefer to be the most aspirational brand rather than a marketleader in volumes. We were the last to enter India, but the growth has been faster than expectations,he said.The luxury carmaker aims to sell over 6,000 cars in India by 2015, by when the segment is expected tomore than double to over 20,000 units a year. The company plans to launch the next generation of itsflagship sedan A8 by the year-end and has initiated a market study for its luxury A7 sedan. Audi islooking to extend its product lineup and may import some new cars including a fresh sports utilityvehicle(SUV)for India, as the market is gradually shifting towards bigger vehicles. It assembles sedans, A4and A6, at its Aurangabad facility and taking a cue from spiralling sales for SUVs had started assemblingits compact SUV, the Q5, from July. Local assembly allows a firm to price its products more aggressivelyand attract consumers.
  • 5. The Indian luxury car market is dominated by BMW and Mercedes. BMW displaced Mercedes-Benz asthe top seller in the segment in 2009 only to see its German rival snatch back the top slot in the firstseven months of this year. Besides Audi, Volkswagen and Porsche are also key players in the segmentthat grew 26% to 12,950 units for the year ended March 2010. Several new players including TataMotors owned Jaguar and Land Rover entered the market last year and other global marquees like theToyota Lexus, Aston Martin and Ferrari are also eyeing India.Audi India is the wholly owned subsidiary of German automobile manufacturer Audi. Audis maincompetitors in the Luxury vehicles segment in the Indian Automobile Industry are Mercedes-Benz,BMW, Jaguar, Bentley and Volvo. HistoryAudi has been selling Luxury cars in India since 2004, however the Audi India was established in March2007 as a division of Volkswagen Group Sales India[1]. ManufacturingAudi India uses koda Auto India Private Limited manufacturing facilities in Aurangabad, Maharashtra toassemble the Audi A4 and Audi A6 models locally.Manufactured/assembled locally y Audi A4 (1.8, 2.0, 3.2 V6 petrol and 2.0 TDI and 3.0 TDI diesel) y Audi A6 (2.8, 3.0 petrol and 2.7 and 3.0 TDI diesels) y Audi Q5 (2.0 petrol and 3.0 diesel).Imported y Audi A8 y Audi TT (3.2 FSI V6 only) y Audi R8 y Audi Q7 (3.0 and 4.2 diesels)Sales and service networkAudi India currently has 13 dealerships in 10 states and 2 Union territories of India[2].
  • 6. Sales performanceAudi India sold 1,658 vehicles in the year 2009 compared to 1,050 vehicles in 2008 and registered anincrease of 58% in sales growth[3].Currently Audioffers a range of models in the country which includes Audi A4, Audi A6, Audi Q5, Audi Q7, Audi TT and the super sports car Audi R8.Audi eyes no.1 position by 2015 in IndiaGerman luxury auto maker Audi is drawing up severe plans to pip BMW and Mercedes Benz tobe number one by 2015.The company wants to see sales triple in India by then.AUDI AG board member Peter Schwarzenbauer -By 2015, we aim to become number 1 in India. We have told our team in India to work towardsthat aim. Our efforts, for brand building and developing dealerships for deeper marketpenetration, are geared towards that.Audi finished third last year in sales (1,685 units) behind BMW and Mercedes Benz. It plans tocapture the flag by not only expanding its model range but also dealerships, from 12 at present to18 by end of next year. It is looking to start operations in Jaipur, Ludhiana, Kolkata, Nagpur,Lucknow and Coimbatore.Seeing the level of demand for premium SUVs in the country, Audi will begin assembling theQ5 in the Aurangabad plant by the middle of this year. At present only A4 and A6 are being puttogether in the country.
  • 7. Audi plans small car for India , aims No. 1 in India lux segmentLuxury carmaker Audi¶s small car A1 is likely to hit the Indian roads by 2011. The smallest andthe least expensive hatchback from the Audi stable, unveiled in the just concluded Geneva MotorShow, will first be launched in Europe this August. It is expected to be priced around ¼16,000(about Rs 9.8 lakh).The Indian launch could be by the end of 2011 or in 2012. In India, compared to other markets,the small car segment is extremely big. This is quite developed, compared to the high-end wherewe see demand still very small. But, on the lower end, there is a huge potential and A1 could bea major boost.The sporty premium compact car A1, which comes with turbo charged 1.2 and 1.4 litre petrolengines and 1.6 litre common rail diesel engine, plus a start-stop system, is globally pitchedagainst BMW Mini and Alfa Romeo Mito.Audi also unveiled A1 s electric version, the A1 e-tron, at the Geneva show. Top companyexecutives said it would be launched by 2014-15.The premium small car may not come at a small price in India. A1 s pricing in India could turnout to be a challenge for Audi as completely-built units attract 110 per cent customs duty. Audi isfinding the premium compact segment in India is evolving itself into a niche segment whichcould augur well for its India plans.Audi is eying numerouno position in Indian market by 2015German luxury auto maker Audi is planning to beat rivals BMW and Mercedes to acquire thenumerouno position in the Indian premium car market in the next five years, tripling its sales inthe country by then.Audi stood at number three position in India in 2009 with BMW and Mercedes occupying thefirst and second ranks respectively in the luxury car segment in the country. Audi is alsotargeting sale of about 5,000 units in India by 2015, up from 1,658 units in 2009.It also plans to significantly increase the number of its dealerships from 12 currently to 18 bynext year. The new dealerships are lined up at Jaipur, Ludhiana, Kolkata, Nagpur, Lucknow andCoimbatore.The company will also start assembling its compact SUV Q5 in India by the middle of this yearat the Aurangabad plant
  • 8. Audi eyes No. 1 slot in IndiaGerman luxury auto maker Audi is planning to beat rivals BMW and Mercedes to acquire thenumerouno position in the Indian premium car market in the next five years, tripling its sales inthe country by then."By 2015, we aim to become number 1 in India. We have told our team in India to work towardsthat aim. Our efforts, for brand building and developing dealerships for deeper marketpenetration, are geared towards that," AUDI AG board member Peter Schwarzenbauer said.Audi stood at number three position in India in 2009 with BMW and Mercedes occupying thefirst and second ranks respectively in the luxury car segment in the country.Audi is also targeting sale of about 5,000 units in India by 2015, up from 1,658 units in 2009.It also plans to significantly increase the number of its dealerships from 12 currently to 18 bynext year. The new dealerships are lined up at Jaipur, Ludhiana, Kolkata, Nagpur, Lucknow andCoimbatore.The company will also start assembling its compact SUV Q5 in India by the middle of this yearat the Aurangabad plant of Volkswagen Groups firm Skoda. It at present, assembles its sedansA4 and A6 in the country.BMW sold 3,619 cars in 2009 while Mercedes sales stood at 3,247 units last year.BMW races past Mercedes; sells 5,345 units from January to November2010 |BMW India has managed to outperform competitor Mercedes-Benz yet again, by selling 5,345 units inthe January-November period of 2010. Mercedes-Benz sold 5,109 units in the same period. According todata released by the Society of Indian Automobile Manufacturers (SIAM), BMW s sales in the first elevenmonths of 2010 grew by 60.17 percent over sales in the corresponding period last year. Mercedesposted an even most impressive growth of 75.27 percent, but could not match BMW s volumes.Audi, the third big luxury car company in the country, too, saw a growth of 70.4 percent in the Jan-Nov2010 period, with a total sales figure of 2,803 units, compared to 1,645 units in Jan-Nov 2009.Mercedes-Benz India CEO, WilfriedAulbur, told mediapersons recently that the company s focus was noton being number one, but on profitable growth and customer relationship. Auto industry analysts saythat with the year about to come to end, Mercedes is no longer expected to surpass BMW India s sales.