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SHRM India - Archived Webinar - HR & Social Media

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  • 1. The Society for Human Resource Management (SHRM) 20th October 2010All materials are Copyrighted 2010 by Strategic Human Resources Management India, Pvt. Ltd. or Society for Human ResourceManagement unless otherwise expressly noted. All rights expressly reserved. ©SHRM 2010 1
  • 2. ©SHRM 2010 2
  • 3. Top Social Networks India Social Networking Websites Registered Unique Users User Per Month Facebook.com 12M 18.7 M Linkedin 7M 3M Orkut.com 16M 12 M Twitter.com 4M 3.15 M Youtube NA 15.5M ©SHRM 2010 3
  • 4. ©SHRM 2010 4
  • 5. ©SHRM 2010 5
  • 6. ©SHRM 2010 6
  • 7. ©SHRM 2010 7
  • 8. ©SHRM 2010 8
  • 9. • Connections• Conversations• Collaborations• Co-creations ©SHRM 2010 9
  • 10. ©SHRM 2010 10
  • 11. Reason #1: Reason #2:COST REDUCTION REVENUE GENERATIONALL BUSINESSES LOOK FOR.. ©SHRM 2010 11
  • 12. POTENTIAL ©SHRM 2010 12
  • 13. Impressions Positive press Click-throughs YouTube views Retweets Customer complaints Positive WOM Delivered emails Employment applicationsEmployee participation Blog comments FaceBook friends Social mention Twitter followers ©SHRM 2010 13
  • 14. activitiessocial dataweb datatransactionsloyalty metricsetc. ©SHRM 2010 14
  • 15. ©SHRM 2010 15
  • 16. RecruitmentBrandingCollaboration &Engagement ©SHRM 2010 16
  • 17. ©SHRM 2010 17
  • 18. more & more©SHRM 2010 18
  • 19. Months 1-3 Months 3-12 Months 6-24 • Brand Presence • Brand/Job • RoI Focus • Create Profiles Seeker • Assess goals / • Implement • Increase achievements brand image follower base • Address areas • Announce • Monitor brand, for presence industry, niche improvement • Communicate • Identify with candidates additional metrics ©SHRM 2010 19
  • 20. • Social Media to Listen• Social Media to Ask Question• Social Media to Extend your contacts• Social Media to Drive your existing contacts• Social Media to sell your IP• Social Media to sell your products & Services• Social Media to Take right decisions• Social Media to Advertize your brand ©SHRM 2010 20
  • 21. • Social Media to Listen• Social Media to Ask Question• Social Media to Increase candidate pull• Social Media to Strengthen Client contacts• Social Media to demonstrate your IP• Social Media to Pre sell your products & Services• Social Media to Take right decisions• Social Media to Positions your brand ©SHRM 2010 21
  • 22. Features Advantages Limitations• Candidate • Low Cost • User based Search • Connect directly access• Group features to the candidates • Limited• Job features • Job posting information• Create • Targeted about the discussion Audience candidate groups • Skill wise• Time to deliver • Location wise • Level wise • View EventsJobs fulfillment by social media - Linkedin – 47%, Facebook – 30% & Twitter – 16% ©SHRM 2010 22
  • 23. • Tap passive job seekers in market through Target Companies/ Skills.• Effectively map companies as people from same organization/ teams are mostly connected to each other through these social networking sites.• “No/Marginal Cost” linked to services offered through sites.• Effective for Niche Hiring.• Gain extra candidates other than available in Job portal.• Build a Talent Pool of candidates .• Growth of e-recruitment driven by a combination of actual costs savings in the recruitment process, increased ease & efficiency for the employer along with improved experience for candidates.• Retain speculative and star candidates for the future, and then contact them when an appropriate vacancy is advertised – effectively generating applicants for free. ©SHRM 2010 23
  • 24. Used correctly e-recruitment can:• Enhance the applicant experience• Communicate the employers image and culture better• Make the recruitment process faster, more accountable and standardized• Increase the diversity of applicants• Provide better management information on applicants• Find the right candidate for the job. ©SHRM 2010 24
  • 25. According to Alexa traffic rank India‟s 1 Job board Naukri had traffic rank of around 300 before mid2009. Now, It has a traffic rank of 437. The change has been consistent over last 2 years. MonsterIndia had a traffic rank of around 600 before mid 2009. Current Monster India traffic rank of 1029reflects a considerable loss. Apart from loss in the traffic rank, the „page views‟ have also reducedsignificantly. If the same trend continues, we can question the popularity and value of big JobBoards over the next 2-4 years. ©SHRM 2010 25
  • 26. Recruitment – on Social MediaFor creating professional profile and business contacts online Linked - download profile of any of your connection to connect and recruit or take reference to recruit ©SHRM 2010 26
  • 27. Imagine meeting a friend at an ATM – “buddy why don’t you come join my team”SOCIAL MEDIA – YOUR PLATFORM TO MAKE FRIENDS AND SIMPLIFY YOUR PURPOSE - RECRUIT ©SHRM 2010 27
  • 28. ©SHRM 2010 28
  • 29. Delivers better Customer Service and Customer Satisfaction ©SHRM 2010 29
  • 30. Direct CooperativeCommunication Communication Communication Catalyst Brand Embodiment Participatory Definition ©SHRM 2010 30
  • 31. ©SHRM 2010 31
  • 32. ©SHRM 2010 32
  • 33. • Customer loyalty – Transparent connect with customers – Opportunities for real engagement, both online and off – Well aligned company values – In turn, Branding the customer• Employee Branding the employer – Discussion of staff reporting structure, incentives and performance – Personality of individual employees &cumulative culture of the organization effect employer brand – Employees interface in multiple ways with the customer— and inversely, the customer actively seeks opportunities to interact with the company’s employees. ©SHRM 2010 33
  • 34. ©SHRM 2010 34
  • 35. Connect / Content Collaborate Engage / Community Learn / Collective Intelligence Grow ©SHRM 2010 35
  • 36.  Companies - deeply and broadly engaged in social media recognized an 18% growth in revenue in 2008* Those who sat by the sidelines saw a 6% decline* Strong brands attract and retain employees more easily  Employees are willing to take a salary cut to work for a strong brand  Strong brands are able to fill positions more quickly  Strong brands tend to fill positions through referrals more than through advertising or other means ©SHRM 2010 36
  • 37. Approve and give them the toolsCreate site and get them involvedCreate brand and employee channels ©SHRM 2010 37
  • 38. Where are we today????HCL‟s MEME hasbecome an integralpart – we are in thesecond phase –Create a Site to getemployees involved . Southwest gives employees a place to share their quirky personality ©SHRM 2010 38
  • 39. Creating branded Employee Channels ©SHRM 2010 39
  • 40. • Improved the communication levels between employees and employer• Creats Trust• Enables freedom and Democracy @ workplace• No-cost marketing of the company and employees, creating “friends” and “fans”, promoting events via Twitter• Immediate customer feedback• Building referral networks What‟s Next??? Do we need our own social networking sites ??? Time to Think and Act fast ©SHRM 2010 40
  • 41. ©SHRM 2010 41