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Communicating benefits
Communicating benefits
Communicating benefits
Communicating benefits
Communicating benefits
Communicating benefits
Communicating benefits
Communicating benefits
Communicating benefits
Communicating benefits
Communicating benefits
Communicating benefits
Communicating benefits
Communicating benefits
Communicating benefits
Communicating benefits
Communicating benefits
Communicating benefits
Communicating benefits
Communicating benefits
Communicating benefits
Communicating benefits
Communicating benefits
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Communicating benefits

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  • 1. SHRM Survey Findings: State of Employee Benefits inthe Workplace—Communicating Benefits January 10, 2013
  • 2. Introduction• This is part six of a series of SHRM surveys examining the state of employee benefits in the workplace.• The following topics are included in this six-part series: Part 1: Wellness initiatives Part 2: Flexible work arrangements Part 3: Health care Part 4: Leveraging benefits to retain employees Part 5: Leveraging benefits to recruit employees Part 6: Communicating benefits State of Employee Benefits in the Workplace—Communicating Benefits ©SHRM 2012 2
  • 3. Key Findings• How knowledgeable are employees about their employer-sponsored benefits? The majority (86%) of organizations reported their employees are “very knowledgeable” or “somewhat knowledgeable” of the employer-sponsored benefits available to them.• Are organizations effective in informing employees about their benefits? Roughly three- fourths (77%) of organizations “strongly agree” or “somewhat agree” with the statement “My organization’s employee benefits communications efforts are very effective in informing employees about their benefits.” However, only about one-quarter (22%) of organizations had an employee benefits communications budget in fiscal year 2011.• What are top employee benefits communications methods organizations use? The top three communications methods used by organizations were online or paper enrollment materials (84%), group employee benefits communications with a representative from his or her organization (65%), and one-to-one employee benefits counseling with a representative from his or her organization (51%). State of Employee Benefits in the Workplace—Communicating Benefits ©SHRM 2012 3
  • 4. Key Findings• Are organizations using social media as a platform in their employee benefits communications efforts? Very few organizations are using social media in their communication efforts. Overall, 4% of organizations reported using social media. Among organizations not using social media in their employee benefits communications efforts, 8% of organizations indicated they plan to start using social media within the next 12 months. State of Employee Benefits in the Workplace—Communicating Benefits ©SHRM 2012 4
  • 5. Focus and Knowledge of Benefits
  • 6. Overall, how knowledgeable are your employees about the employer- sponsored benefits available to them? Very 14%knowledgeable Somewhatknowledgeable 72% Not very 14%knowledgeable Not at all 0%knowledgeableNote: n = 433. Respondents who answered “not sure” were excluded from this analysis. State of Employee Benefits in the Workplace—Communicating Benefits ©SHRM 2012 6
  • 7. How does your organization determine the knowledge level of employees about the employer-sponsored benefits available to them? Employee surveys 24% Interactions with HR 17%Employee focus group 14% Intranet use 12% Employee meetings 4% Other 2% Note: n = 444. Percentages do not equal 100% due to multiple response options. State of Employee Benefits in the Workplace—Communicating Benefits ©SHRM 2012 7
  • 8. Which benefit from your organization’s benefits package is the one that is most important to the majority (more than half) of employees? Health care 84% Leave benefits 4%Retirement savings and planning 4% Family-friendly benefits 2%Flexible working benefits 2% Preventive health and 2% wellnessProfessional and career 2% development benefitsHousing and relocation 0% benefits Other 0% Note: n = 425. Respondents who answered “not sure” were excluded from this analysis. State of Employee Benefits in the Workplace—Communicating Benefits ©SHRM 2012 8
  • 9. In three to five years, which benefit from your organization’s benefits package do you think will be the one that is most important to your employees? Health care 68%Flexible working benefits 9%Retirement savings and planning 9% Preventive health and wellness 5% Family-friendly benefits 3%Professional and career 3% development benefits Leave benefits 2%Housing and relocation 0% benefits Note: n = 416. Respondents who answered “not sure” were excluded from this analysis. Percentages do not total 100% due to rounding. State of Employee Benefits in the Workplace—Communicating Benefits ©SHRM 2012 9
  • 10. Communicating Benefits
  • 11. How strongly do you agree or disagree with this statement, “My organization’s employee benefits communications efforts are very effective in informing employees about their benefits.” Strongly agree 20% Somewhat agree 57% Somewhat 18% disagreeStrongly disagree 5% Note: n = 439. Respondents who answered “not sure” were excluded from this analysis. State of Employee Benefits in the Workplace—Communicating Benefits ©SHRM 2012 11
  • 12. Did your organization have an employee benefits communications budget in fiscal year 2011? Yes 22% No 78%Note: n = 467. Respondents who answered “not sure” were excluded from this analysis. State of Employee Benefits in the Workplace—Communicating Benefits ©SHRM 2012 12
  • 13. Did your organization’s fiscal year 2012 employee benefits communications budget increase, decrease or remain the same when compared with the fiscal year 2011employee benefits communications budget?Remainedthe same 67% in 2012Increased in 2012 23%Decreased 9% in 2012There is nobudget in 1% 2012 Note: n = 91. Organizations that did not have an employee benefits communication budget in fiscal year 2011 were excluded from this analysis. State of Employee Benefits in the Workplace—Communicating Benefits ©SHRM 2012 13
  • 14. Within the last 12 months, did your organization make any changes to your employee benefits communication materials?Yes 63%No 38%Note: n = 432. Respondents who answered “not sure” were excluded from this analysis. Percentages do not total 100% due torounding. State of Employee Benefits in the Workplace—Communicating Benefits ©SHRM 2012 14
  • 15. Which of the following employee benefits communications methods does your organization use? PercentageEnrollment materials (online or paper) 84%Group employee benefits communications with an organizational representative 65%One-to-one employee benefits counseling with an organizational representative 51%Intranet 48%Direct mail to home/residence 41%Newsletters (online or paper) 39%Benefit fairs 26%Virtual education 13%Social media 4%Group employee benefits communications with your vendor 3%Other 2% Note: n = 447. Respondents who answered “not sure” were excluded from this analysis. Percentages do not total 100% due to multiple response options. State of Employee Benefits in the Workplace—Communicating Benefits ©SHRM 2012 15
  • 16. Within the next 12 months, does your organization plan to using social media as an employee benefits communications tool? Yes 8% No 60% Not 33% sureNote: n = 429. Organizations that did not use social media as an employee benefits communications method were excluded fromthis analysis. Percentages do not total 100% due to rounding. State of Employee Benefits in the Workplace—Communicating Benefits ©SHRM 2012 16
  • 17. Organization Demographics State of Employee Benefits in the Workplace—Communicating Benefits ©SHRM 2012 17
  • 18. Demographics: Organization Staff Size 1 to 99 23%employees100 to 499employees 39%500 to 2,499 22%employees 2,500 to 24,999 13%employees 25,000 or more 3%employees n = 447 State of Employee Benefits in the Workplace—Communicating Benefits ©SHRM 2012 18
  • 19. Demographics: Organization Sector Privately owned for- 51% profit Nonprofitorganization 22% Publicly owned for- 19% profitGovernment sector 8% n = 440 State of Employee Benefits in the Workplace—Communicating Benefits ©SHRM 2012 19
  • 20. Demographics: Organization Industry PercentageHealth care and social assistance 19%Manufacturing 19%Professional, scientific and technical services 17%Finance and insurance 11%Government agencies 9%Educational services 7%Retail trade 5%Accommodation and food services 4%Construction 4%Information 4%Religious, grantmaking, civic, professional and similar organizations 4%Transportation and warehousing 4%Whole trade 4%Administrative and support and waste management and remediation services 3%Arts, entertainment and recreation 3%Repair and maintenance 3%Agriculture, forestry, fishing and hunting 2%Mining 2%Real estate and rental and leasing 2%Utilities 2%Personal and laundry services 1%Note: n = 447. Percentages do not equal 100% due to multiple response options. State of Employee Benefits in the Workplace—Communicating Benefits ©SHRM 2012 20
  • 21. Demographics: OtherDoes your organization have U.S.- Is your organization a single-unit organization or a multi-based operations (business units) unit organization?only, or does it operate Single-unit organization: An organization inmultinationally? which the location and the organization are 39% U.S.-based operations only 77% one and the same. Multi-unit organization: An organization that Multinational operations 23% 61% has more than one location. n = 447 n = 447 For multi-unit organizations, are HR policies and practices determined by the multi-unit headquarters, by each work What is the HR department/function for location or by both? which you responded throughout this survey? Multi-unit headquarters determines HR 62% Corporate (company-wide) 75% policies and practices Each work location determines HR policies Business unit/division 13% 5% and practices Facility/location 12% A combination of both the work location and the multi-unit headquarters determines 34% n = 286 HR policies and practices Note: n = 286. Percentages do not equal 100% due to rounding. State of Employee Benefits in the Workplace—Communicating Benefits ©SHRM 2012 21
  • 22. SHRM Survey Findings: State of Employee Benefits in the Workplace—Communicating BenefitsSurvey Methodology• Response rate = 12%• 447 HR professional respondents from a randomly selected sample of SHRM’s membership participated in this survey• Margin of error +/- 4%• Survey fielded March 1-April 6, 2012 State of Employee Benefits in the Workplace—Communicating Benefits ©SHRM 2012 22
  • 23. About SHRM Research• For more survey/poll findings, visit www.shrm.org/surveys• For more information about SHRM’s Customized Research Services, visit www.shrm.org/customizedresearch• Follow us on Twitter @SHRM_ResearchProject leaders: Shawn Fegley, SPHR, survey research analyst, SHRM Research Christina Lee, intern, SHRM ResearchProject contributors: Mark Schmit, Ph.D., SPHR, vice president, SHRM Research Evren Esen, manager, Survey Research Center, SHRM ResearchCopy editor: Katya Scanlan, SHRM Knowledge Center 23 State of Employee Benefits in the Workplace—Communicating Benefits ©SHRM 2012

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