logos meaning

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logos meaning

  1. 1. SALIM ANUJSHRISHAILYA
  2. 2. What’s in a Logo ? Logo = Face of the CompanyLogo change = Refresh their manifesto + recharge their employees + boost trade sentimentsLogo change= Life cycle of product or service of the company
  3. 3. What’s in a Logo ? Some companies change the logo when they ought to change the strategy ( Logo= Aesthetic Strategy) A logo is the ultimate and most visible manifestation of a brand Logo change does not means change in the value or DNA of the organization
  4. 4. Starbucks Aesthetic Strategy
  5. 5. The Best Logo
  6. 6. The Worst Logo
  7. 7. The Colour Code• Green- Harmony• Red - Exciting , Aggressive and Pasionate.• Blue – Calming and relaxing• Yellow and Black – Most Readable

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