logos meaning
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Transcript

  • 1. SALIM ANUJSHRISHAILYA
  • 2. What’s in a Logo ? Logo = Face of the CompanyLogo change = Refresh their manifesto + recharge their employees + boost trade sentimentsLogo change= Life cycle of product or service of the company
  • 3. What’s in a Logo ? Some companies change the logo when they ought to change the strategy ( Logo= Aesthetic Strategy) A logo is the ultimate and most visible manifestation of a brand Logo change does not means change in the value or DNA of the organization
  • 4. Starbucks Aesthetic Strategy
  • 5. The Best Logo
  • 6. The Worst Logo
  • 7. The Colour Code• Green- Harmony• Red - Exciting , Aggressive and Pasionate.• Blue – Calming and relaxing• Yellow and Black – Most Readable