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Consumer Markets and Consumer Buyer Behavior
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
Case Study Harley Davidson ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 -
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
Definitions ,[object Object],[object Object]
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
Model of Buyer Behavior Figure 5.1 5 -
Characteristics Affecting Consumer Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Factors
Characteristics Affecting Consumer Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Factors
This advertiser knows teens are strongly influenced by groups when purchasing fashion items Marketing in Action 5 -
Characteristics Affecting Consumer Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Factors
VALS Figure 5.4 5 -
Brand Personality Dimensions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics Affecting Consumer Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Factors
Psychological Factors Motivation ,[object Object],[object Object],[object Object]
Maslow’s Hierarchy of Needs Figure 5.5 5 -
This ad demonstrates a product meeting physiological and social needs Marketing in Action 5 -
Discussion ,[object Object],5 -
Psychological Factors Perception ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Discussion Question Perception ,[object Object],[object Object],5 -
Psychological Factors  Learning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Psychological Factors Beliefs and Attitudes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
Types of Buying  Decision Behavior Figure 5.6 5 -
The Buyer Decision Process Figure 5.7 5 -
The Buyer Decision  Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Process Stages
The Buyer Decision  Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Process Stages
The Buyer Decision  Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Process Stages
The Buyer Decision  Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Process Stages  Video Snippet Wild Planet realizes that kids and parents make the decision for toys
The Buyer Decision  Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Process Stages
Discussion Question ,[object Object],5 -  Marketing in Action Click on screenshot for website
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
Buyer Decision Process  for New Products ,[object Object],[object Object],[object Object],[object Object]
Stages in the  Adoption Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Buyer Decision Process  for New Products ,[object Object],[object Object],[object Object],[object Object]
Adoption Process Figure 5.8 5 -
Product Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Discussion Question Source:  Business Week Marketing in Action Source:  Business Week 5 -
Buyer Decision Process  for New Products ,[object Object],[object Object],[object Object],[object Object],[object Object]
Learning Goals ,[object Object],[object Object],[object Object],[object Object]

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Marketing Consumer Buying Behaviour