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  • 1.  
  • 2.
    • Type : Public
    • Founded: July 11 , 1899 in Turin , Italy
    • Founder : Giovanni Agnelli
    • Headquarters: Turin , Italy
    • Key people: Sergio Marchionne (CEO), Luca Cordero di Montezemolo (Chairman), John Elkann (Vice Chairman)
  • 3.
    • Industry : Automotive, publishing, finance and metallurgy
    • Products : Autos , Trucks , vehicular equipment and financial services
    • Employees : 2,00,701 (2008)
  • 4.
    • Subsidiaries :
    • Automobiles: Ferrari Maserati
    • Fiat Group Automobiles
    • Abarth & C.
    • Alfa Romeo Automobiles
    • Fiat Automobiles
    • Fiat Light Commercial Vehicles
    • Lancia Automobiles
  • 5. Strength Of the Brand
    • Cars with attractive styling and exciting engines
    • Cars that are accessible and improve the quality of everyday life – on account of our heritage and tradition
  • 6.
    • The first factory:
    • opened in 1900 in Corso Dante.
    • 150 workers
    • produced 24 cars, among which the 3/12 HP, not yet fitted with reverse gear.
  • 7. Logo of FIAT
    • Designed by Biscaretti
    • Adopted in 1904.
  • 8. Fiat expansion
    • Outside Italy: In 1908 Fiat Automobile Co. was founded in the United States.
    • Production increased: cars were flanked by commercial vehicles, marine engines, trucks, trams.
  • 9. Renovation Of Production:
    • The cars were fitted with electrical accumulators for the first time.
    • The cardan transmission, a FIAT patent, began to be used.
    • Fiat cars continued to shine in the competitions and set several records.
  • 10.
    • In 1953 the first Fiat diesel engined vehicle was presented.
    • In 1978 the “Robogate” system was created .
  • 11. The new cars of the 1990s:
    • Fiat 500 came out in 1991.
  • 12.
    • In 1993, Fiat Punto (named “Car of the Year” in 1995), Fiat Coupé, and Centro Stile Fiat came out.
  • 13.
    • In 2001 Fiat Stilo was launched, characterized by a new design, with sophisticated technology and numerous deluxe options
  • 14.
    • 2003 – The sad death of Giovanni Agnelli, who had been at the helm of Fiat for almost half a century
  • 15.
    • 2004: Most significant change in Fiat car design
    • More attention to high-tech content and intelligent solutions to simplify several aspects of daily life in the car.
  • 16. Multijet engines:
    • Fuel saving and top performing
    • The new system –the new second-generation Fiat engines:
    • Small 1.3 Multijet 16v, the sporty 1.9 Multijet 120 and 150 bhp and the powerful 1.4 90 bhp.
  • 17.
    • 2007 began with the launch of the Bravo.
    • Bravo is the first car to sport the new Fiat logo as a tangible sign of the company’s turnaround.
    • The new Bravo is a successful blend of beauty and substance
  • 18.
    • The new Fiat Professional logo
  • 19.
    • Fiat bring Alfa Romeo, Maserati, Ferrari to India
    • As part its strategy to aggressively reposition the Fiat brand in India, the Italian company has decided to roll out all its luxe brands in this market.
  • 20. List of Fiat Group models which have won European Car of the Year
    • 1967: Fiat 124
    • 1970: Fiat 128
    • 1972: Fiat 127
    • 1980: Lancia Delta
    • 1984: Fiat Uno
    • 1989: Fiat Tipo
    • 1995: Fiat Punto
    • 1996: Fiat Bravo Brava
    • 1998: Alfa Romeo 156
    • 2001: Alfa Romeo 147
    • 2004: Fiat Panda
    • 2008: Fiat 500
  • 21. Motorcycles and aeronautics
  • 22.
    • Fiat Aviazione
    • Fiat itself was an important aircraft manufacturer, focused mainly on military aviation.
  • 23. Other Fields
    • Components
    • Metallurgical products
    • Production systems
    • Services
    • Construction
    • Information technology
    • Publishing and communication
  • 24. Other activities
    • Consulting, Customs Services, Easy Drive, and RM Risk Management are minor companies
    • Public services, delivering services in economics and financial fields.
    • Other activities include industrial securitisation, treasury, Fiat Information & Communication Services.
    • Foundation for social and economic research.
  • 25. Lingotto factory (today)
  • 26. In India
    • Fiat India Automobiles
    • Joint venture between Fiat and Tata Motors.
    • Founded in 1997
    • Based in Ranjangaon in the Pune District of Maharashtra.
    • Fiat builds the Palio Stile and Palio Stile Multijet in India.
  • 27.
    • Website: www.fiatgroup.com