Apollo Hospitals

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  • 1. Apollo hospitals of India
    PRESENTED BY: GROUP 5
    ANCHAL GHAI (500802501)
    RISHAMDEEP KAUR (500801515)
    SHRAY JALI (500901062)
    VISHAL CHAUDHARY (500901067)
  • 2.
  • 3. Health care
    Lack of adequate medical personnel & facilities.
    State provided most health care in India.
  • 4. Dr. prathap c. reddy
    Born in Madras.
    Served residency at Massachusetts General Hospital becoming specialist in cardiology.
    1970s- Decided to create a private hospital with all medical specialties under one roof with state-of-the-art treatment.
  • 5. Management principles
  • 6. MANAGEMENT PHILOSOPHY
    Medical Personnel
    Medical Technology
    Employees
    Value
    Hospitality
  • 7. MANAGEMENT PHILOSOPHY
    • To give patients the most advanced medical care possible at high quality & “with a human face”.
    • 8. Hired top-quality doctors in all medical specialties.
    • 9. Well-trained support staff, facilities & most advanced medical technology.
  • MISSION
    Our mission is to bring Healthcare of International standards within the reach of every individual. We are committed to the achievement and maintenance of excellence in education, research and healthcare for the benefit of humanity”.
  • 10. APOLLO HOSPITAL MADRAS
    Apollo serves middle- to upper-income patients
    Apollo provides primary care service but they mainly focus on tertiary care service(advanced therapy and surgery)
  • 11. MEDICAL PERSONNEL
    120 consultant doctors were key to its reputation
    Benefits both hospital and consultant doctors
  • 12. MEDICAL TECHNOLOGY
    Signifies Apollo’s success & critical part of its services.
    Apollo carefully managed equipment purchases & utilization.
    Aim is to familiarize doctors & make them comfortable by adopting latest technology.
    Apollo treats patients as quickly as possible to reduce the average length of stay.
  • 13. employees
  • HOSPITALITY
    Meeting customers’ expectations.
    Employee training programs:
    • Housekeeping staff- 15 days
    • 16. Functional training
    • 17. Behavioral training
  • “Patient now tells at least 10 persons a day about bitter experience he had in a hospital”
    “NEVER FORGET TO THANK THE PATIENT”
  • 18. value
    Pioneer in cardiothoracic surgery.
    Mortality rates for bypass operations:2-3%
    Kidney transplantation
    1st hospital to mandate that all donated blood be tested for HIV infection.
  • 19. Total opportunity cost
    Quick diagnosis & treatment
    Average stay- 7 days
    Average income of patients- ` 63,500 per year for 300 days of work
    Charged 10-15% less than top hospitals of Mumbai & New Delhi
  • 20. Quality assurance
    Guest Relations Department’s 50 staff members interviewed patients.
    Patient complaints noted in writing.
    Recorded in database.
    Invitation to former patients.
  • 21. ERA OF “CHANGE”
    Improvements by pooling staff insights.
    Teams worked on:
  • Management issues
  • 25. RECONCILING MEDICAL & BUSINESS GOALS
    Training to committees of consultants & administrators.
    Collaborative problem solving & conflict resolution.
  • 26. MARKETING APOLLO
    • In 1983 Pvt. Healthcare  Luxury  Convince and Justify
    • 27. Offered differential pricing to cater a wide market
  • Individual consumers
    • Preventive health measures
    • 28. Aimed at women
    • 29. Low-priced preventative check-up package for a family of 4
    • 30. Specially priced diagnostic package
  • REFERRING DOCTORS
    • Consultations
    • 31. Education Programs  Apollo Heartbeat
  • CORPORATIONS
    • Preventative care and advanced treatment to employees of 150 organizations
    • 32. Master Health Check ` 1250 for men & ` 1350 for women
  • BREAKTHROUGH
    • International reputation of excellencein medical care
    • 33. Increased revenue/bed, increase in fixed assets and capacity by 300%
  • HYDERABAD
  • 34. PRICE COMPETITION
  • 35. LESS FAMOUS CONSULTANTS
  • 36. CONCLUSION
  • 37. REFERENCES
    • Case study provided by Dr. K.K De
    • 38. www.google.com
    • 39. www.apollohospitals.com
    • 40. www.apolloahd.com