Apollo Hospitals

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Apollo Hospitals

  1. 1. Apollo hospitals of India<br />PRESENTED BY: GROUP 5<br />ANCHAL GHAI (500802501)<br />RISHAMDEEP KAUR (500801515)<br />SHRAY JALI (500901062)<br />VISHAL CHAUDHARY (500901067)<br />
  2. 2.
  3. 3. Health care<br />Lack of adequate medical personnel & facilities.<br />State provided most health care in India.<br />
  4. 4. Dr. prathap c. reddy<br />Born in Madras.<br />Served residency at Massachusetts General Hospital becoming specialist in cardiology.<br />1970s- Decided to create a private hospital with all medical specialties under one roof with state-of-the-art treatment.<br />
  5. 5. Management principles<br />
  6. 6. MANAGEMENT PHILOSOPHY<br />Medical Personnel<br />Medical Technology<br />Employees<br />Value<br />Hospitality<br />
  7. 7. MANAGEMENT PHILOSOPHY<br /><ul><li>To give patients the most advanced medical care possible at high quality & “with a human face”.
  8. 8. Hired top-quality doctors in all medical specialties.
  9. 9. Well-trained support staff, facilities & most advanced medical technology.</li></li></ul><li>MISSION<br />Our mission is to bring Healthcare of International standards within the reach of every individual. We are committed to the achievement and maintenance of excellence in education, research and healthcare for the benefit of humanity”.<br />
  10. 10. APOLLO HOSPITAL MADRAS<br />Apollo serves middle- to upper-income patients<br />Apollo provides primary care service but they mainly focus on tertiary care service(advanced therapy and surgery) <br />
  11. 11. MEDICAL PERSONNEL<br />120 consultant doctors were key to its reputation<br />Benefits both hospital and consultant doctors <br />
  12. 12. MEDICAL TECHNOLOGY<br />Signifies Apollo’s success & critical part of its services.<br />Apollo carefully managed equipment purchases & utilization.<br />Aim is to familiarize doctors & make them comfortable by adopting latest technology.<br />Apollo treats patients as quickly as possible to reduce the average length of stay. <br />
  13. 13. employees<br /><ul><li>Motivation
  14. 14. Culture
  15. 15. Compensation</li></li></ul><li>HOSPITALITY<br />Meeting customers’ expectations.<br />Employee training programs:<br /><ul><li>Housekeeping staff- 15 days
  16. 16. Functional training
  17. 17. Behavioral training</li></li></ul><li>“Patient now tells at least 10 persons a day about bitter experience he had in a hospital”<br />“NEVER FORGET TO THANK THE PATIENT”<br />
  18. 18. value<br />Pioneer in cardiothoracic surgery.<br />Mortality rates for bypass operations:2-3%<br />Kidney transplantation<br />1st hospital to mandate that all donated blood be tested for HIV infection.<br />
  19. 19. Total opportunity cost<br />Quick diagnosis & treatment<br />Average stay- 7 days<br />Average income of patients- ` 63,500 per year for 300 days of work<br />Charged 10-15% less than top hospitals of Mumbai & New Delhi<br />
  20. 20. Quality assurance<br />Guest Relations Department’s 50 staff members interviewed patients.<br />Patient complaints noted in writing.<br />Recorded in database.<br />Invitation to former patients.<br />
  21. 21. ERA OF “CHANGE”<br />Improvements by pooling staff insights.<br />Teams worked on:<br /><ul><li>Overtime procedures
  22. 22. Paging
  23. 23. Hygiene
  24. 24. Health education</li></li></ul><li>Management issues<br />
  25. 25. RECONCILING MEDICAL & BUSINESS GOALS<br />Training to committees of consultants & administrators.<br />Collaborative problem solving & conflict resolution.<br />
  26. 26. MARKETING APOLLO<br /><ul><li>In 1983 Pvt. Healthcare  Luxury  Convince and Justify
  27. 27. Offered differential pricing to cater a wide market</li></li></ul><li>Individual consumers<br /><ul><li> Preventive health measures
  28. 28. Aimed at women
  29. 29. Low-priced preventative check-up package for a family of 4
  30. 30. Specially priced diagnostic package</li></li></ul><li>REFERRING DOCTORS<br /><ul><li> Consultations
  31. 31. Education Programs  Apollo Heartbeat</li></li></ul><li>CORPORATIONS<br /><ul><li> Preventative care and advanced treatment to employees of 150 organizations
  32. 32. Master Health Check ` 1250 for men & ` 1350 for women</li></li></ul><li>BREAKTHROUGH<br /><ul><li> International reputation of excellencein medical care
  33. 33. Increased revenue/bed, increase in fixed assets and capacity by 300%</li></li></ul><li>HYDERABAD<br />
  34. 34. PRICE COMPETITION<br />
  35. 35. LESS FAMOUS CONSULTANTS<br />
  36. 36. CONCLUSION<br />
  37. 37. REFERENCES<br /><ul><li>Case study provided by Dr. K.K De
  38. 38. www.google.com
  39. 39. www.apollohospitals.com
  40. 40. www.apolloahd.com</li>

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