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Small Business Development Strategies

Small Business Development Strategies

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Small Business Development.Ppt Small Business Development.Ppt Presentation Transcript

  • Magnetic Branding with Social MediaA Systematic Approach to Client Attraction
    Tasha “TC” Cooper Coleman, Esq. | CEO of UpwardAction®
    www.UpwardAction.com | 1 (800) 753-6576
  • Building a Magnetic Brand with Social Media
    Where are my clients?
    What are they saying about me?
    What do I want them to say?
    How do I bridge the gap?
    2
    © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • Getting Started
    Define Business Objective(s)
    Develop Strategy
    Implement
    Monitor Results
    Measure Success
    Adjust As Needed
    3
    © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • * Listen * Engage * Influence
    4
    © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • Listen * Engage * Influence
    P A P M
    Strategy
    People
    Action
    Places
    Message
    5
    © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • LISTEN
    6
    © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • THREE THINGS TO KNOW
    What is your target market complaining about?
    What is your target market saying about your competitors?
    What is your target market saying about you?
    7
    © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • FIVE WAYS TO LISTEN
    Use Google Alerts
    Use TweepBeep
    Use Gist.com
    Use Google Reader
    Use http://search.twitter.com
    8
    © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • ENGAGE
    9
    © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • Making the Connection
    Inform
    Educate
    Inspire
    Motivate
    Call to Action
    10
    © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • GIVE ** GIVE ** GETCREATE GREAT CONTENT & Strategically Distribute
    Share15 Tips Related to Your Industry during a two week period (e.g., one per day).
    Share four events hosted by your colleagues or affiliate associations during a four week period (e.g., one per day).
    Share four announcements related to your business during a four week period (e.g., one per day).
    11
    © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • THREE WAYS TO ENGAGE
    Use Hootsuite to automate and post-date select updates.
    Use Ping.fm to automate corporate announcements.
    Monitor TweetBeepand Google Alerts daily.
    Engage with others on social networks at least three times per week in 30 minute segments.
    12
    © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • INFLUENCE
    13
    © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • 5 Ways to Influence
    Share information on document share social networks (e.g, Slideshare.com, Box.net, ScribD.com).
    Share information in your electronic newsletter.
    Share information on Internet radio shows.
    Share information on video share sites.
    Share information on photo-share sites.
    14
    © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • Manage Your Time
    15
    © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • Time Management
    Get clear about your goals.
    Business Objectives
    Language
    https://adwords.google.com/select/KeywordToolExternal
    Bring information to you.
    http://ww.google.com/alerts
    http://www.tweetbeep.com
    http://www.google.com/reader
    Automate, strategically.
    http://www.Hootsuite.com
    http://www.Ping.fm
    16
    © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • Ready to harness the power of social marketing and experience explosive success in your business?
    Our Online Business Marketing Blueprint will teach you exactly how to get started.
    Your copy is waiting …
    http://upwardaction.com/OnlineBusinessMarketingBlueprint
    17
    © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • www.UpwardAction.com
    © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
    18