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Small Business Development.Ppt
 

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Small Business Development Strategies

Small Business Development Strategies

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    Small Business Development.Ppt Small Business Development.Ppt Presentation Transcript

    • Magnetic Branding with Social MediaA Systematic Approach to Client Attraction
      Tasha “TC” Cooper Coleman, Esq. | CEO of UpwardAction®
      www.UpwardAction.com | 1 (800) 753-6576
    • Building a Magnetic Brand with Social Media
      Where are my clients?
      What are they saying about me?
      What do I want them to say?
      How do I bridge the gap?
      2
      © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
    • Getting Started
      Define Business Objective(s)
      Develop Strategy
      Implement
      Monitor Results
      Measure Success
      Adjust As Needed
      3
      © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
    • * Listen * Engage * Influence
      4
      © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
    • Listen * Engage * Influence
      P A P M
      Strategy
      People
      Action
      Places
      Message
      5
      © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
    • LISTEN
      6
      © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
    • THREE THINGS TO KNOW
      What is your target market complaining about?
      What is your target market saying about your competitors?
      What is your target market saying about you?
      7
      © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
    • FIVE WAYS TO LISTEN
      Use Google Alerts
      Use TweepBeep
      Use Gist.com
      Use Google Reader
      Use http://search.twitter.com
      8
      © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
    • ENGAGE
      9
      © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
    • Making the Connection
      Inform
      Educate
      Inspire
      Motivate
      Call to Action
      10
      © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
    • GIVE ** GIVE ** GETCREATE GREAT CONTENT & Strategically Distribute
      Share15 Tips Related to Your Industry during a two week period (e.g., one per day).
      Share four events hosted by your colleagues or affiliate associations during a four week period (e.g., one per day).
      Share four announcements related to your business during a four week period (e.g., one per day).
      11
      © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
    • THREE WAYS TO ENGAGE
      Use Hootsuite to automate and post-date select updates.
      Use Ping.fm to automate corporate announcements.
      Monitor TweetBeepand Google Alerts daily.
      Engage with others on social networks at least three times per week in 30 minute segments.
      12
      © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
    • INFLUENCE
      13
      © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
    • 5 Ways to Influence
      Share information on document share social networks (e.g, Slideshare.com, Box.net, ScribD.com).
      Share information in your electronic newsletter.
      Share information on Internet radio shows.
      Share information on video share sites.
      Share information on photo-share sites.
      14
      © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
    • Manage Your Time
      15
      © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
    • Time Management
      Get clear about your goals.
      Business Objectives
      Language
      https://adwords.google.com/select/KeywordToolExternal
      Bring information to you.
      http://ww.google.com/alerts
      http://www.tweetbeep.com
      http://www.google.com/reader
      Automate, strategically.
      http://www.Hootsuite.com
      http://www.Ping.fm
      16
      © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
    • Ready to harness the power of social marketing and experience explosive success in your business?
      Our Online Business Marketing Blueprint will teach you exactly how to get started.
      Your copy is waiting …
      http://upwardaction.com/OnlineBusinessMarketingBlueprint
      17
      © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
    • www.UpwardAction.com
      © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
      18