Aerospace TitleThank you for taking the time to meet with us today. We want to take this time to give you a new understanding of Autodesk and what we can do for you, and to identify areas where our solutions can address your problems.But first, we’d like to open your eyes to the potential of Autodesk.
Instructions: Build to play Digital Prototyping corporate video (ADSK_MANU_HALF.wmv) at beginning of presentation, located in the Partner Portal under Sales and Marketing Thought Leadership Digital Prototyping.
You may know that Autodesk started 28 years ago with a product that was groundbreaking at the time – AutoCAD. Since then, Autodesk has grown to become a leader in the software industry, with an unmatched portfolio of products addressing workflow needs in industries as diverse as architecture, construction, film & games, process plant design, civil engineering, and of course manufacturing.The key to Autodesk’s success is an ability to leverage technologies and workflows across these products and industries to bring value to customers, all while focusing relentlessly on ease of use and cost-effectiveness to help customers achieve maximum return on their technology investments.
Are we losing sales because we don't have this feature?Is this a ``snazzy'' gimmick feature which could attract additional sales?Does this feature reduce user confusion and our support burden?Could this feature be easily implemented?Would implementation of this feature make it easier to implement some of the other features?
Figures taken from CIMData PLM Market Analysis, August 2009. Module 1.However I would not take Autodesk’s word for it.Autodesk’s leadership in the manufacturing industry, as a whole, is well illustrated by recent market research by CIMData, a leading independent worldwide firm, that provides strategic consulting to maximize an enterprise’s ability to design and deliver innovative products and services through the application of Product Lifecycle Management (PLM) solutions.As you can see when compared to other companies in this market Autodesk occupies the number 2 spot. With respect to design focused MCAD Autodesk is in the number 1 spot. This is important to us. Autodesk’s mission is to democratize Digital Prototyping as the mainstream approach to product development.
This ability to serve customers of different sizes … and across different industries … is shown more explicitly on this slide. We find that people often don’t recognize the extent to which both large and small companies depend upon Autodesk. It’s interesting to note that more than ¾ of Autodesk business is with medium and large customers as shown on this slide. At the same time, small customers form an important part of our customer base, and we do more business with small customers than our competition. This reflects the fact that while our solutions are attainable and affordable for small companies, these same solutions can provide benefits to large companies, and are scalable to the needs of these larger customers at the same time.“
So how can Autodesk address the issues we just outlined, as summarized by Deloitte, AIA, and Accenture? To be able to address these issues, we need to understand industry challenges, and then develop solutions to meet those challenges head on. We don’t have time to review these challenges in detail, but we can provide a quick overview.1.Cost Reduction: Continuous improvement to reduce costs related to development, tooling and manufacturing2. Maintenance Repair and Overhaul: Ensure that maintenance teams conduct operations efficiently and correctly3. Collaboration: Collaborating effectively with suppliers and customers to reduce costs while protecting core intellectual property4. Product Innovation: Incorporate new materials, product and manufacturing technology while reducing cost and time-to-market5. Manufacturing Agility: Managing manufacturing processes and facilities to implement new products, processes and equipment6. Aesthetically Appealing Design: Design visually appealing interiors that differentiate from the competition
The net result of the inefficiencies we just outlined is illustrated in this chart. This chart shows the flow of digital knowledge (in green) and the associated costs (in blue). The stages of the process are indicated as well as the sources of knowledge for each stage.Initially, digital knowledge increases continuously and costs are predictable. However, a lack of digital data, or incompatible data, causes a loss in digital knowledge as we cross over from ideation to engineering. The result is an increase in costs due to re-creation. The net result is lost knowledge across all stages, inaccurate re-creation, increased cost, and lower opportunities for innovation.
Note:This is a generic workflow meant to show the high level scope for the industry. There are obviously many specific needs below this level, but they should all fit neatly into one of these process elements. Of course, not all companies will need to perform every process here (example, a supplier of conceptual design and technical surfacing services won’t care about electrical design).Autodesk offers solutions to address a wide range of customer needs in Aerospace, both for OEMs and suppliers. We are the leading provider of design and visualization solutions to help customers create and communicate compelling designs that reflect brand character. Our mechanical and electrical design products provide solutions to develop complex electromechanical parts and assemblies, while our built-in simulation and analysis capabilities provide customers the ability to visualize, optimize and manage their designs before producing a physical prototype. These design capabilities are integrated with data management solutions to manage configuration and release, and which integrate with enterprise-wide information systems. Our capabilities extend to the plant floor, where our solutions are widely used for tooling, equipment, and plant layout. Autodesk is also committed to interoperability among our own solutions as well as those from our competitors, so that our customers can enjoy improved opportunities for collaboration among departments and with customers and suppliers.
The capabilities that Autodesk provides can, broadly speaking, be split into five major categories.First is Conceptual Design …which Autodesk is making attainable and accessible to everyone, by enabling teams to collaborate digitally from the very beginning of every projectNext is Engineering …We’re building tools for our customers that allow them to be the worlds best engineers and designers not modelersSimulation, ideally concurrently with engineering, subjects the design to a variety of digital simulations to ensure that not only will the product perform as expected, but also that it is manufacturable as designed.Manufacturing requires the ability to directly consume product data within manufacturing for the design and adaptation of equipment, tooling, and factory layouts. Beyond that, it requires the ability to incorporate BIM data of the facility.Visualization demands the efficient reuse of data for creation of downstream materials, often by members of your team not tasked with designIn the Aerospace industry, we have some specific differentiators that I’ll outline in more detail on the next few slides.
Once again, don’t just take our word for it. Consider the opinions of analysts and business journalists whose job it is to cover the technology marketplace. They have studied Autodesk and our competitors closely, and have come to the same conclusion … Autodesk offers great solutions for our customers.