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a case study on A V Birla Group-
Legacy of Free Enterprise and Diversification
The case of the Birla Group is an amazing story that reveals several aspects of the history of
Indian industrial policies, nexus of businessmen-politicians-bureaucrats over the years,
ambition to grow among the Indian businessmen, and the journey of a marwadi family from
small trading of spices and opium to big business over a period of about 140 years.