Telling your story on Social Media<br />Responsibility, Risk and Value-Added Metadata<br />
Presented bySteve Patton<br />Agricultural Communications Specialist/Photographer<br />Agricultural Communications Service...
University of KentuckySocial Media Use Policy<br />http://www.uky.edu/Graphics/<br />
Social Media Use Policy<br />
Social Media Use Policy<br />“The purpose of this policy is to provide faculty, staff, and student employees with guidelin...
More than just taking a photograph<br />Acceptable Photos<br />Metadata<br />Captions<br />Keywords/Tags<br />
Acceptable Photos<br />“D.	Employees shall not post any material that is obscene, defamatory, profane, libelous, threateni...
Acceptable Photos<br />“O.	Obtain prior written permission (i.e. a release) from individuals whose images are identifiable...
The bottom line is, you don’t want to do anything to jeopardize the integrity of the photo<br />
Photo Manipulation<br />What you can do:<br />Lighten and Darken<br />Sharpening<br />Cropping<br />
Metadata<br />Metadata is any data that helps to describe the content or characteristics of a file.<br />
Captions<br />Who<br />What<br />When<br />Where<br />
Who<br />Who is she<br />What<br />When<br />Where<br />Laura Knoth<br />Exec. Dir. Ky CGA<br />Annual meeting KyCGA<br />...
Our Who, What, When, Where becomes:<br />Laura Knoth, Executive Director of KyCGA, spoke at the annual meeting of the Kent...
http://photo.ca.uky.edu/gallery/main.php/v/public/commodity/20110121acp103_sp058.jpg.html<br />
http://www.flickr.com/photos/kycorn/sets/72157625926307106/<br />
Captions<br />Note: <br />Everything in the caption is information that can be searched<br />
Tags<br />Kentucky Cooperative Extension Service (KyCES)<br />Your County, Kentucky<br />4-H, FCS, ANR, Hort., or Fine Art...
In Summary<br />Be careful what you post/upload<br />Get photo releases/recognizable people<br />Only basic image manipula...
Telling your story on social media
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Telling your story on social media

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responsibility and risk of using social media in a university environment. Plus, adding useful information (metadata: who,what,when,where,captions,tags) to your media, especially photos, will add value to your media because it makes it that much easier to find in an online search

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  • So here is the part where we talk about some legal aspects of your photos plus what I’m calling creatingadded value for your photos
  • If you are going to use social media then, of course, there is going to be a Social Media Use Policy. Here is the UK website that houses our policies and guidelines
  • You should become very familiar with this webpage and the resources on it
  • This is the way the policy starts out. The italic and highlight are mine. This is a reminder that we are representatives of the university (pretty much all the time)
  • I want to take a quick look at three areas of working with your photos to get them ready for launching
  • The Social Media Use Policy says…be nice; don’t post any junk
  • AND for the people you can recognize in your photo you need to have written permission to use their image…our ever present media release form which you can find on the Ag Photo Library website will be of use to you here
  • It’s technology versus ethics. The bottom line is, you don’t want to do anything to jeopardize the integrity of the photo
  • So how much can you change the image? matt and I think that you should stick with the basics: fix the exposure if you need to, do some sharpening, and go ahead and crop to get rid of any dead space and help focus the attention on the action in the photograph. And that’s pretty much it. So does that make sense?
  • Metadata is any information that helps to describe the content or characteristics of a file. There’s already information embedded in your photo image that will tell me what camera captured that image, what the settings on the camera were when it made the exposure and more. Now you want to add some additional information that will make it easier for you and others to locate and see your images later
  • The who, what, when and where about the image. So here is how it works
  • A photograph captured recently. Anybody know who is speaking here? Laura Knoth who is…? The Exec. Dir. Of the Ky Corn growers Assoc. Event? Annual meeting of the KyCGA When? January 21 of this year and Where? At the University Plaza Holiday Inn in Bowling Green, Kentucky
  • OK so here is the information we have (the metadata that will help us locate this image later) and that looks like
  • This as our caption for this image
  • And shows up in our Ag Photo Library looking like this. Notice the caption above the photo…and the tags (we call them keywords here) at the left of the photo. But wait, there’s more…
  • It also looks like this up on Flickr. Put there by the Ky Corn growers association.
  • Captions are searchable information
  • And so are tags, the second way to add information to your photos. Remember, our goal is to tell the extension story. We are telling everybody this is what we are doing in extension. I look at using our photos as an ongoing Report to the People. You should always have these first three tags in all of your images. We want people to find us.
  • In Summary:
  • Now I’m going to turn it back over to Matt to talk about where we want to send all our well prepared images…to Flickr
  • Telling your story on social media

    1. 1. Telling your story on Social Media<br />Responsibility, Risk and Value-Added Metadata<br />
    2. 2. Presented bySteve Patton<br />Agricultural Communications Specialist/Photographer<br />Agricultural Communications Services, <br />College of Agriculture, University of Kentucky<br />
    3. 3. University of KentuckySocial Media Use Policy<br />http://www.uky.edu/Graphics/<br />
    4. 4. Social Media Use Policy<br />
    5. 5. Social Media Use Policy<br />“The purpose of this policy is to provide faculty, staff, and student employees with guidelines for participating in approved social media on behalf of the University. It also applies to the personal use of social media sites, when the employee’s University affiliation is identified, known, or presumed. It does not apply to content that is non-University related.”<br />
    6. 6. More than just taking a photograph<br />Acceptable Photos<br />Metadata<br />Captions<br />Keywords/Tags<br />
    7. 7. Acceptable Photos<br />“D. Employees shall not post any material that is obscene, defamatory, profane, libelous, threatening, harassing, abusive, inappropriate, confidential, or embarrassing to another person or entity when posting to University-hosted or approved sites.”<br />SocialMediaPolicy.doc<br />
    8. 8. Acceptable Photos<br />“O. Obtain prior written permission (i.e. a release) from individuals whose images are identifiable prior to posting the individual’s image on a site. Additionally, always take special care when dealing with images of “special populations” such as minors…”<br />SocialMediaPolicy.doc<br />
    9. 9. The bottom line is, you don’t want to do anything to jeopardize the integrity of the photo<br />
    10. 10. Photo Manipulation<br />What you can do:<br />Lighten and Darken<br />Sharpening<br />Cropping<br />
    11. 11. Metadata<br />Metadata is any data that helps to describe the content or characteristics of a file.<br />
    12. 12. Captions<br />Who<br />What<br />When<br />Where<br />
    13. 13.
    14. 14. Who<br />Who is she<br />What<br />When<br />Where<br />Laura Knoth<br />Exec. Dir. Ky CGA<br />Annual meeting KyCGA<br />Friday, January 21, 2011<br />University Plaza Holiday Inn Bowling Green, Kentucky<br />Captions<br />
    15. 15. Our Who, What, When, Where becomes:<br />Laura Knoth, Executive Director of KyCGA, spoke at the annual meeting of the Kentucky Corn Growers Association held during the 2011 Kentucky Commodity Conference on Friday, January 21, 2011 at the University Plaza Holiday Inn in Bowling Green, Kentucky.<br />
    16. 16. http://photo.ca.uky.edu/gallery/main.php/v/public/commodity/20110121acp103_sp058.jpg.html<br />
    17. 17. http://www.flickr.com/photos/kycorn/sets/72157625926307106/<br />
    18. 18. Captions<br />Note: <br />Everything in the caption is information that can be searched<br />
    19. 19. Tags<br />Kentucky Cooperative Extension Service (KyCES)<br />Your County, Kentucky<br />4-H, FCS, ANR, Hort., or Fine Arts<br />Event: Especially recurring ones (county fair, Second Sunday, Court Days, etc.)<br />Special people<br />
    20. 20. In Summary<br />Be careful what you post/upload<br />Get photo releases/recognizable people<br />Only basic image manipulation<br />Don’t jeopardize integrity of photos<br />Add captions (who, what, when, where)<br />Add tags<br />

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