what is social media?• Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).• It supports the democratisation of knowledge and information, transforming people from content consumers into content producers. (Wikipedia)
new media foundations• Blogs• Social networks (Twitter, Facebook)• Mobiles: SMS, mobile photography and video• And making this all possible is ADSL + 3G wireless broadband
what’s new• Ubiquity of two way communications• Addressable peoples, even those who IDPs or refugees• Both news generation and dissemination leverages new media• Disintermediated models vs. traditional media model• Citizens as producers• Low resolution content broadcast on high deﬁnition media
old media model Event / Issue Journalist Mainstream media Consumer
new media models Event / Issue Consumer Citizen media Journalist Mainstream Consumer media
the revolution Journalist ConsumerNews as a package Consumer / Journalist WitnessNews as a conversation
bombings in london• 7 July 2005• Within 24 hours, the BBC had received 1,000 stills and videos, 3,000 texts and 20,000 e-mails.
“saffron revolution” in myanmar 2007• 100,000 people joined a Facebook group supporting the monks• No international TV crews allowed in the country• Mobile phone cameras were the ﬁrst footage of the monks protest• Blogs from Rangoon were the only sources of information• The junta shut down all Internet and mobile communications
the green revolution: post-election Iran 2009• YouTube and Flickr brought multimedia out of the distressed country. Twitter and Facebook updates have spread videos virally. Blogs, Wikipedia, and citizen journalism have helped disseminate and ﬁlter this information.• Most of all though, these tools have helped people take action.
readership and reach: web mediaFrom 19 – 27 May 2010, Groundviews ran a special edition on the end of war in Sri Lanka.Over this week alone, the site received over forty thousand readers and exclusively featured overeighty-thousand words of original content, one video premiere, over a dozen photos, generatingover one hundred and ﬁfty thousand words of commentary.Tens of thousands more have read and commented on this content since.
curating news• Buying fruits of vegetables • Curating news• Check price • Check authorship• Weigh it in one’s hands • Check for veracity, quality• Look at it from all angles • Is it accurate, fair, topical? • What is the bias? Is it progressive?• Look at it in context • Select a few from many sources• Look at a few, not just one • Discard if out-dated information is• Discard if old presented• Ascertain location where it was • Be cautious of unveriﬁed information produced and breaking news
curated twitter content on sri lanka: newshttp://twitter.com/groundviews/sl-news
curated twitter content on sri lanka: blogshttp://twitter.com/groundviews/sl-bloggers
creating online content• Think beyond text. Online is not print.• Think beyond prose. Online can be satire, verse, haiku!• Think of photos, audio, video. Rich media tells stories.• Think of SMS and crowd-sourcing• Don’t suggest you know everything. Use the community to add value to story.• Link to other stories online
enduring challenges• Impartial, accurate coverage still vital, increasingly hard to ascertain• Torrent of information, trickle of knowledge• Veracity and veriﬁability• Eye-witness accounts are partial, subjective• New media / technology illiteracy even amongst journalists• Apathy and animosity against citizen journalism• Licensing and attribution of online content