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Transcript

  • 1. RESEARCH
  • 2. WHAT IS RESEARCH?
    • Research is a tool that provide a basis for decisions to be taken when planning and producing a programme/article.
    • Research is done to reduce uncertainties.
    • It’s basic function is to give timely, understandable and meaningful information needed at different stages of a programme/article.
  • 3. Research is in effect is seeking reliable answers to questions such as -
    • Will the programme/article work ?
    • What went wrong ?
    • What went Wright ?
    • What to put in the programme/article ?
    • How many people watch/listen/read the article/show ?
    • What sort of people are they ?
    • ..in order to increase the chances of reaching programme/article objectives.
  • 4. WHY RESEARCH
    • Journalists need to know the audience, how many , what sort of people why do they listen to or watch some things and not others, when are they available.
    • To be credible and in-depth.
    • In other words what happens to the product after it leaves the transmitter/press.
    • These after the event questions are the first ones that a broadcasting station/press asks.
  • 5. RESEARCH METHODS –
    • 1. Secondary data collection
    • 2. Primary data collection.
    • 3. Household survey.
    • 4. Telephone survey.
    • 5. Mail survey.
    • 6. Listening/viewing survey.
    • 7. Diary method.
    • 8. Internet.
    • 9. Audimeter system – An electronic meter is fixed to the
    • TV/Radio which records the times of
    • tuning in switching to other channels.