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As companies' social media footprints have expanded, publishing content to global social media accounts has grown from a relatively simple process to a bona fide discipline that requires detailed planning to succeed.
What does it mean to find the "sweet spot"? This paper explores this, plus:
- The pros and cons of pre-scheduling content and using automation tools
- How modern technology can boost the impact of that content
- An example of how one company balances scheduled content and real-time interaction
- Tips for mastering the art of sophisticated social media publishing