Pinning Your Way to Effective Social Media Marketing
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Shoutlet's David Favero's presentation on Pinterest marketing from Digital Summit Atlanta - May 15, 2013.
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Pinning Your Way to Effective Social Media Marketing
- 1. 1
- 2. 2 What We Do Shoutlet is the industry’s most comprehensive Enterprise Social Marketing Platform to publish, engage, and measure custom social marketing campaigns
- 4. 4 Pinning Your Way to Effective Social Media Why Pinterest? Harnessing the Power of Pinterest Pinterest Contest Case Study & Recommendations Items to cover:
- 6. 6 Why Pinterest? | It Inspires Source: Bizrate Insights http://shout.lt/hPBM
- 7. 7 Why Pinterest? | It Drives Source:TechCrunchhttp://shout.lt/hQNt
- 8. 8 Why Pinterest? | It Converts Source: Convertohttp://shout.lt/hGqW
- 9. 9 How to Harness the Power of Pinterest image credit: LondonCyclist Image is everything
- 10. 10 How to Harness the Power of Pinterest Think bigger than your product
- 11. 11 How to Harness the Power of Pinterest Think bigger than your product How-Tos / Idea Boards
- 12. 12 How to Harness the Power of Pinterest Become Pinnable
- 13. 13 How to Harness the Power of Pinterest 70% of Brand Engagement on Pinterest Is User-Generated Source: http://shout.lt/hQPK
- 14. 14 Norwegian Invites Fans to “Cruise Like A Norwegian” Engage & excite Goals: •Gain Followers •Increase Awareness •Showcase Vacation Experience
- 15. 15 Norwegian Invites Fans to “Cruise Like A Norwegian” 650 “Qualified” board entries - 500 from Facebook - 150 from Twitter 3x Pinterest Followers 450,000+ Impressions 80,000+ Reach 2012 Norwegian Results
- 16. 16 Planning Your Pinterest Contest Set your goals Know the rules Determine prize, how winners are selected Figure out the flow&format Contests have 1-5% entry rate while sweepstakes garner 25% (Pinfluencer)
- 17. 17 Promoting Your Pinterest Contests Promote, Promote, Promote (Get ideas from Contests on Pinterest)
- 18. 18 Managing Your Pinterest Contests Dedicate a team member to management Create a process for negative comments/spam Consider a third-party management tool
- 19. 19 Measuring your Pinterest Contest What to Measure • Pins & re-pins • # of boards • New followers • Referral traffic to your page • Conversions • Look at which promotions were successful • Analyze qualitative data, too
- 20. 20 A final thought (Jay Baer, Convince & Convert)