Marketing to the Digital Generation: Tools for Social Engagement


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Shoutlet VP of Customer Experience Tarik Hart's presentation at the Shoutlet Social Marketing Summit New York Feb. 28, 2013

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Marketing to the Digital Generation: Tools for Social Engagement

  1. 1. Shoutlet Social Marketing Summit MARKETING TO THE DIGITAL GENERATION: Tools for Social Engagement Presented by: Tarik Hart, VP of Customer Experience Group,Shoutlet, Inc. @tarikhart #ShoutletNYC
  2. 2. What We Do Shoutlet is the industry’s most comprehensive Enterprise Social Marketing Platformto publish, engage, and measure custom social marketing campaigns
  3. 3. Connect with Shoutlet
  4. 4. Talking ‘bout my generation Generations are used to group people born and living during the same period
  5. 5. The Digital Generation: what you need to know • Who is the Digital Generation? • How do they view the world? • Why does it matter?
  6. 6. Digital Branding for the Digital Generation Generation Z User Profile • Constantly connected • Overly Distracted • Heightened Brand Expectations
  7. 7. Digital Branding for the Digital Generation How Should Brands Respond? • Listen • Determine Your Story • Keep it interesting • Engage, Engage, Engage Shoutlet’s Harlem Shake
  8. 8. Connecting with Gen Zers Becoming a Brand To Love • Looks Matter • Personality Matters More
  9. 9. How to Keep Gen Zers Engaged Get Creative • Think beyond Facebook and Twitter • Insert some humor • Make the most of video
  10. 10. How to Keep Gen Zers Engaged Contests & Sweepstakes • Boost engagement with current followers • Incentivize new users to follow you • Promote a new product • Build awareness
  11. 11. Before the Contest: Questions To Ask Do you have the time and resources to devote to the planning,management, and engagement that will be required? Do you have the budget to give a prize to incentivize participation? Is the contest part of a larger integrated marketing campaign? Do you have clear goals for this contest? Do you have a third-party app provider that can administer the contest? Do you have community guidelines in place and a moderation tool that can help you tackle both positive and negative feedback?
  12. 12. How to Keep Gen Zers Engaged Get a Mobile Strategy • Go Local • Optimize your mobile presence • Speedy Response
  13. 13. Successful Social Marketing to Generation Z Recap •Understand who the Digital Generation is •Know how to communicate with them • Get creativewith look and personality • Deploy interesting and engaging content •Have a solid mobile strategy
  14. 14. Questions?
  15. 15. Thank you!