Shoutlet, Inc. 2014 • v14.01 • •
Shoutlet, Inc. 2014 • v14.01 • •
Shoutlet is an incredible partner...
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How a Ramen & Dumpling Bar Leveraged Shoutlet Profiles to Increase Revenue by 40%


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Learn how a ramen and dumpling bar leveraged Shoutlet Profiles to increase revenue by 40%.

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How a Ramen & Dumpling Bar Leveraged Shoutlet Profiles to Increase Revenue by 40%

  1. 1. Shoutlet, Inc. 2014 • v14.01 • • HOW A RAMEN AND DUMPLING BAR LEVERAGED SHOUTLET PROFILES TO INCREASE REVENUE BY 40% UMAMI APPLIES SOCIAL DATA FOR INCREASED IMPACT GOAL DRIVE AWARENESS OF NEW WEEKEND BRUNCH SERVICE Ramen and dumpling bar Umami set out to drive awareness and anticipation for the upcoming release of their weekend brunch menu. The restaurant also looked to increase their Facebook fan base, collect fan data for their e-marketing efforts, and increase overall restaurant awareness. CAMPAIGN TARGETED FACEBOOK AD After running Facebook ad campaigns in the past with little success, Umami looked to Shoutlet to help optimize their Weekend Brunch campaign with a cost-effective Facebook ad buy. The team exported their Shoutlet Profiles™ data, which included a segment of ideal fans that have actively engaged on Facebook, including their demographic and interest data. The team then uploaded the segment into Facebook’s ad platform to create a lookalike audience to target a similar group of people based on their customer data. The ad, which ran for four days, led to a customized Shoutlet sign-up form on Umami’s website, with the new customer data automatically flowing back into Shoutlet Profiles.
  2. 2. Shoutlet, Inc. 2014 • v14.01 • • Shoutlet is an incredible partner to have when running any social campaign. Our database of Shoutlet Profiles is an invaluable tool for applying customer data, optimizing marketing communication, and using our ad budget effectively to market to the right people with a relevant message. Michael Ding Owner, Umami Ramen & Dumpling Bar HOW SHOUTLET HELPED Establishing the right target audience was made possible with Umami’s Shoutlet Profiles data. Shoutlet Profiles gave Umami insight into their customer base through data. By applying that intelligence, it allowed their Facebook ad to target a group of consumers most likely to convert on clicks, try the restaurant, and ultimately drive new revenue. Using an Everywhere Page built in Shoutlet Social Canvas™, the team also gathered customer data including name, email, and insight into what fans would like to see on the brunch menu. RESULTS SHOUTLET PROFILES BOOST ENGAGEMENT AND CONVERSION In only four days, the targeted campaign helped Umami grow their Facebook fan base, gather new contacts for their email database, and increase restaurant awareness. In the week following the targeted Facebook ad, the Umami team noticed a 112% increase in traffic to the website and a 40% increase in restaurant revenue. In this and other past campaigns, Umami has noticed a direct correlation between website traffic and restaurant revenue. In addition, Umami analyzed the results and discovered increased engagement compared to similar past campaigns not optimized with Shoutlet Profiles data. The Weekend Brunch ad saw a 40% increase in click through rate, 90% increase in email sign up conversion, and an overall 100% increase in click conversion when compared to average results from similar past campaigns. Umami also learned fans are most interested in seeing breakfast buns and egg dishes on the brunch menu. Thanks to feedback, Umami has plans in the works to include these customer-requested items. ABOUT SHOUTLET, INC. Shoutlet is a leading independent enterprise-class cloud-based social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, and YouTube. Its industry-leading, enterprise class functionality includes tools for social CRM, creative design, social listening, ads, workflow management, contest design and execution, and top-notch analytics for easy integration with the industry’s leading web analytics tools from Google Analytics, IBM Digital Analytics, Omniture, and Webtrends. Shoutlet’s SaaS-based model gives customers the control and flexibility they want and need, and is rooted in a strategic partnership that provides the necessary resources and counsel to execute successful social campaigns. 40% INCREASE IN RESTAURANT REVENUE 112% INCREASE IN WEBSITE TRAFFIC 60% GROWTH IN EMAIL DATABASE 40% INCREASE CLICK THROUGH RATE 6% GROWTH IN FACEBOOK FANBASE 100% INCREASE CLICK CONVERSION 90% INCREASE EMAIL SIGN UP CONVERSION