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Going SoLo: How Brands Are Driving Sales & Personalizing Experiences with Location-Based Marketing

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Learn how to leverage location-based marketing effectively from Shoutlet's 2012 webinar on location-based marketing. We cover: …

Learn how to leverage location-based marketing effectively from Shoutlet's 2012 webinar on location-based marketing. We cover:
- What information and social data can be reaped from check-ins
- How marketers can convert this data into sales
- Tips to encourage users to check-in
- The future of location-based marketing

Published in: Business, News & Politics

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  • 1. 1! Welcome  to  Today’s  Shoutlet  Webinar   Presented  by:   Jason  Weaver,  CEO   Shoutlet,  Inc.   Tweet  with  us  during  this  presenta=on  #Shoutlet    
  • 2. 2! What  We  Do   Shoutlet  is  the  industry’s  most  comprehensive  Enterprise  Social  Marke8ng  Pla;orm   to  publish,  engage,  and  measure  custom  social  marke8ng  campaigns  
  • 3. 3! Connect  with  Shoutlet  
  • 4. 4! What  You’ll  Learn  In  This  Webinar   • What  informa=on  and  social  data  can  be  reaped  from  check-­‐ins   • How  marketers  can  convert  this  data  into  sales   • Tips  to  encourage  users  to  check-­‐in   • The  future  of  loca=on-­‐based  marke=ng   We’ll  cover:  
  • 5. 5! SoLoMo  =  The  Convergence  of  Social,  Local  &  Mobile  
  • 6. 6! LocaEon-­‐based  and  Geosocial  Services  on  the  Rise  
  • 7. 7! Demographics  of  Geosocial  and  LocaEon-­‐based  Users    
  • 8. 8! 7  Ways  to  Get  Your  Customers  to  Check  In   Source:  “The  Power  of  Foursquare:  7  Innova=ve  Ways  to  Get  Your  Customers  to  Check  In  Wherever  They  Are”,  Carmine  Gallo     hOp://www.slideshare.net/cvgallo/the-­‐power-­‐of-­‐foursquare-­‐9651408  
  • 9. 9! Connect  Your  Brand  
  • 10. 10! Harness  New  Fans  
  • 11. 11! Engage  Your  Followers  
  • 12. 12! Create  Rewards  
  • 13. 13! Knock  out  the  CompeEEon  
  • 14. 14! IncenEvize  Your  Customers  
  • 15. 15! Never  Stop  Entertaining  
  • 16. 16! McDonald’s  One  Day  Campaign   Source:  hOps://foursquare.com/business/merchants/casestudies/mcdonalds  
  • 17. 17! 75%  of  Consumers  Take  AcEon  on  LocaEon  Specific  Messages  
  • 18. 18! Fairmont  Hotels:  Check-­‐in  to  Social  Media  Day  
  • 19. 19! Ways  to  Make  the  Most  out  of  LocaEon  Based  Services   • Listen  –  Monitor  comments  and  understand  what  is  being  said     • AYract  Social  Savvy  Customers  –  Word  of  mouth  poten=al  is  significant  because   these  customers  openly  share  their  experiences  with  social  networks   Source:  “3  Ways  Businesses  Can  use  Loca=on  Based  Services  to  Integrate  Social  into  the  Marke=ng  Mix”,     hOp://windmillnetworking.com/2012/07/31/3-­‐ways-­‐businesses-­‐can-­‐use-­‐loca=on-­‐based-­‐services-­‐to-­‐integrate-­‐social-­‐into-­‐the-­‐ marke=ng-­‐mix/   • Act  on  Insights  –  Use  analy=cs  to   evaluate  the  behavior  of  walk  in   traffic  or  to  iden=fy  peak  sales  =mes,   track  visitors,  customer   demographics,  and  whenever   possible,  direct  traffic  to  your  web   site  
  • 20. 20! Facebook  Places  
  • 21. 21! KLM’s  Meet  &  Seat  
  • 22. 22! Tying  Offline  and  Online  AcEons   Source:  hOp://proximusmobility.com/infographic-­‐why-­‐you-­‐need-­‐loca=on-­‐based-­‐services/  
  • 23. 23! Radio  Shack’s  Online-­‐to-­‐Offline  Campaign  
  • 24. 24! IntegraEng  LBS  into  Your  MarkeEng  Campaigns  
  • 25. 25! The  Power  of  Check-­‐in  Data   “People  have  pigeonholed  us  into,  ‘Oh  it’s  that   silly  game  about  points  and  mayors  and  badges’.   Yeah,  that’s  part  of  foursquare.  But  that’s  not   what  we’re  doing  with  all  the  amazing  check-­‐in   data  we’re  geIng  from  the  20  million  users  we   have.  We  have  well  over  2  billion  check-­‐ins  at  this   point,  and  that  allows  us  to  predict  what’s  going   to  be  going  on  in  downtown  ManhaMan  2  hours   from  now….”   -­‐Dennis  Crowley,  CEO  and  Co-­‐Founder  of   foursquare  
  • 26. 26! Shoutlet  +  foursquare  
  • 27. 27! Q  &  A  
  • 28. 28! Connect  With  Shoutlet   Like  us  on  Facebook   To  request  a  demonstra=on  of  Shoutlet,     email  sales@shoutlet.com  or  go  to   Shoutlet.com  and  click  this  buOon.   We’ll  select  a  random  #Shoutlet   tweet  to  win  a  Shoutlet  t-­‐shirt  
  • 29. 29! Check-­‐in  to  Shoutlet  on  foursquare   • Shoutlet,  Inc.  –  Madison,  WI   • Shoutlet  London   • Shoutlet  New  York   • Shoutlet  Milwaukee   • Shoutlet  Utah  
  • 30. 30!