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Marohnic expand youraudiencewithmobileapps-ny

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Expand your audience with mobile apps. Viktor Marohnic from ShoutEm and Dan Patterson from ABC Radio will share how today's technology enables you to turn your great content into a useful location …

Expand your audience with mobile apps. Viktor Marohnic from ShoutEm and Dan Patterson from ABC Radio will share how today's technology enables you to turn your great content into a useful location based / real time mobile service, on an extremely low budget. Launching feature rich mobile apps has become as easy as launching a blog. What are the best practices, what does that mean for you? More work, more readers, more engagement? Recently we've worked with a few bloggers and took them to completely new dimension using location based technology and mobile apps. We will show you how we turned a food blogger into a location based service, and a local news blogger into a mobile community practically overnight.

http://blogworld-nyc2011.sched.org/event/7774608c4b4653f75edff185818d4edd


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  • 1. Expand Your Audience with Mobile Apps
    Jacob Javits Center 1A10, 3:45PM-4:45PM
    Speakers:
    • Viktor Marohnic, CEO – ShoutEm.com
    • 2. Dan Patterson, Digital Platform Manager - ABC News Radio
  • Speakers
    Viktor Marohnic, ShoutEm CEO
    Recently moved from Zagreb, Croatia to live and work in NY
    Tired of developing things from scratch, decided to build tools which help people with limited budget to build great Mobile Apps and Social Networking websites
    Dan Patterson, Digital Platform manager at ABC News Radio
    Journalist, technologist, broadcaster, and geek. I generally post about media, politics, technology, and the inevitable zombie apocalypse. By day I'm the Digital Platform Manager and an occasional UN reporter for ABC News Radio
  • 3. Mobile usage is skyrocketing
    In the near future, more people will read your content on mobile devices than on the web
    • There are great tools out there that will make this transition easier
    • 4. Mobile apps can add additional value to your blog/website and make it more powerful
  • Example of successful transition
    • “Just another” food blogger
    • 5. Writing about top places to eat and have coffee
    • 6. Organizing food tasting events
    www.youngandfoodish.com
  • 7. How to transform a blogger into a Location Based Service overnight
    http://vimeo.com/23259842
  • 8. More examples of mobile apps for blogs
  • 9. Gone To New York
    7
  • 10. Live Demo
  • 11. WeHarlem.com
    9
  • 12. Musicians can go mobile as well
    Gavin Friday / The MuseBox
    The MuseBox is a music agency based in SoHo, NYC. They represent hundreds of indie musicians, bands and artists.
    They realized that in addition to their standard service offerings of PR, marketing, blogs and website strategies, the mobile channel is a powerful way to reach a young audience and drive additional revenue through iTunes purchases.
    They launched their first app for Gavin Friday ahead of the release of his new album, “catholic”.
  • 13. Mobile strategy for radio stations
    Dan Patterson
    Digital Platform Manager
    ABC News Radio
  • 14. Apps should be easy!