Stand By Your           Brand       Putting the WOW           in ServiceGenX
Building ARemarkable Brand
Put a Face to the Name    Love Your Brand    Live Your Brand
I Love Branding andI’ve Worked with Top Brands
What are YOU known for?
BRANDING 101
Branding 101
Branding 101
Branding 101
Branding 101
Branding 102
Branding 102
Branding 102
Branding 102
DISCOVERY
The Big QuestionsWho are YOU?What do you DO?Who do you Do It For?What makes you Different?
Hedgehog Principle
"The Great One" Gretzky is known as as  best player in thethehistory of the NHL.
What’s Your One Thing?
What makes   YOU Different?
TRUTHBranding is what other think    and say about YOU
TRUTHGreat Success cometo those who LISTEN
4 Questions 1.What one word describes my personality? 2.What Value or Principle do you most closely  associate with me? 3....
DESIGN
Distribution
Reputation 2.0Relationships                Marketing
Delivery
Traditionalists
Baby Boomers
Generation X
Generation Y (Why?)Karen McCullough & Co. Houston

     The boomerang kids
     The boomerang kids     37% of them are unemployed
     The boomerang kids     37% of them are unemployed     Most Highly educated
     The boomerang kids     37% of them are unemployed     Most Highly educated     Live on line
     The boomerang kids     37% of them are unemployed     Most Highly educated     Live on line     Text vs. Talk
     The boomerang kids     37% of them are unemployed     Most Highly educated     Live on line     Text vs. Talk     ...
     The boomerang kids     37% of them are unemployed     Most Highly educated     Live on line     Text vs. Talk     ...
     The boomerang kids     37% of them are unemployed     Most Highly educated     Live on line     Text vs. Talk     ...
     The boomerang kids     37% of them are unemployed     Most Highly educated     Live on line     Text vs. Talk     ...
     The boomerang kids     37% of them are unemployed     Most Highly educated     Live on line     Text vs. Talk     ...
     The boomerang kids     37% of them are unemployed     Most Highly educated     Live on line     Text vs. Talk     ...
Keep Learning
There’s EnoughRock forAll of Us!
Want these slides?    Give me your card       or email meKaren@KarenMcCullough.com
Stand by Your Brand-Putting the WOW in Service
Stand by Your Brand-Putting the WOW in Service
Stand by Your Brand-Putting the WOW in Service
Stand by Your Brand-Putting the WOW in Service
Stand by Your Brand-Putting the WOW in Service
Stand by Your Brand-Putting the WOW in Service
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Stand by Your Brand-Putting the WOW in Service

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I did this program for people in the financial services, and it could be effective for anyone who cares about growing their professional brand and growing their income.

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  • Stand by Your Brand-Putting the WOW in Service

    1. 1. Stand By Your Brand Putting the WOW in ServiceGenX
    2. 2. Building ARemarkable Brand
    3. 3. Put a Face to the Name Love Your Brand Live Your Brand
    4. 4. I Love Branding andI’ve Worked with Top Brands
    5. 5. What are YOU known for?
    6. 6. BRANDING 101
    7. 7. Branding 101
    8. 8. Branding 101
    9. 9. Branding 101
    10. 10. Branding 101
    11. 11. Branding 102
    12. 12. Branding 102
    13. 13. Branding 102
    14. 14. Branding 102
    15. 15. DISCOVERY
    16. 16. The Big QuestionsWho are YOU?What do you DO?Who do you Do It For?What makes you Different?
    17. 17. Hedgehog Principle
    18. 18. "The Great One" Gretzky is known as as best player in thethehistory of the NHL.
    19. 19. What’s Your One Thing?
    20. 20. What makes YOU Different?
    21. 21. TRUTHBranding is what other think and say about YOU
    22. 22. TRUTHGreat Success cometo those who LISTEN
    23. 23. 4 Questions 1.What one word describes my personality? 2.What Value or Principle do you most closely associate with me? 3.What Skill or Talent comes to mind when you think of me? 4. How would you describe me to others who have never met me?
    24. 24. DESIGN
    25. 25. Distribution
    26. 26. Reputation 2.0Relationships Marketing
    27. 27. Delivery
    28. 28. Traditionalists
    29. 29. Baby Boomers
    30. 30. Generation X
    31. 31. Generation Y (Why?)Karen McCullough & Co. Houston
    32. 32. 
    33. 33.  The boomerang kids
    34. 34.  The boomerang kids 37% of them are unemployed
    35. 35.  The boomerang kids 37% of them are unemployed Most Highly educated
    36. 36.  The boomerang kids 37% of them are unemployed Most Highly educated Live on line
    37. 37.  The boomerang kids 37% of them are unemployed Most Highly educated Live on line Text vs. Talk
    38. 38.  The boomerang kids 37% of them are unemployed Most Highly educated Live on line Text vs. Talk The postponers
    39. 39.  The boomerang kids 37% of them are unemployed Most Highly educated Live on line Text vs. Talk The postponers Have a mobile mindset
    40. 40.  The boomerang kids 37% of them are unemployed Most Highly educated Live on line Text vs. Talk The postponers Have a mobile mindset Impatient
    41. 41.  The boomerang kids 37% of them are unemployed Most Highly educated Live on line Text vs. Talk The postponers Have a mobile mindset Impatient Want control of their time
    42. 42.  The boomerang kids 37% of them are unemployed Most Highly educated Live on line Text vs. Talk The postponers Have a mobile mindset Impatient Want control of their time Want to learn, grow and advance
    43. 43.  The boomerang kids 37% of them are unemployed Most Highly educated Live on line Text vs. Talk The postponers Have a mobile mindset Impatient Want control of their time Want to learn, grow and advance Want you to teach them
    44. 44. Keep Learning
    45. 45. There’s EnoughRock forAll of Us!
    46. 46. Want these slides? Give me your card or email meKaren@KarenMcCullough.com
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