Social Media and Blogs in Corporate Marketing Chris Houchens http://shotgunconcepts.blogspot.com http://www.ChrisHouchens.com

What do you mean by Social Media? Blogs Microblogs Twitter Video Google Tube Revver Social Networks MySpace Facebook Wikis Photo Flickr Photobucket Virtual reality Second Life Social / News Bookmarks Digg Reddit Del.icio.us Community / user generated content

Blogs

Microblogs

Twitter

Video

Google Tube

Revver

Social Networks

MySpace

Facebook

Wikis

Photo

Flickr

Photobucket

Virtual reality

Second Life

Social / News Bookmarks

Digg

Reddit

Del.icio.us

Brand Strategy PR Efforts Advertising Corporate Messages Media & Press Gatekeepers Consumers & Public Word Of Mouth Traditional Marketing

Social Media Marketing Brand Strategy PR Efforts Advertising Corporate Messages Consumers & Public Word Of Mouth

Access to Word-of-Mouth “ Blogging lets you join the word-of-mouth conversation that always was there, but you couldn’t participate in.” --Robert Scoble

Social Media’s place in the Adoption Curve “ Juicy”

Social Media is NOT the place for “sales”

Warhol Revisited “ In the future, everyone will be famous for 15 minutes .” With social media, everyone is famous to 15 people.

“ In the future,

everyone will be famous for

15 minutes .”

With social media,

everyone is famous to

15 people.

Long Tail

Embrace the Medium

Corporate Blogs Dos and Don’ts

First, let’s kill all the lawyers -- William Shakespeare (Henry VI -- Part 2)

Blogs work when they are based on: Candor Urgency Timeliness Pithiness Controversy If you can't be at least four of the five things listed above, please don't bother. --Seth Godin

Candor

Urgency

Timeliness

Pithiness

Controversy

Blogs are NOT a press release machine

Understand what a blog is

Don’t be fake

Don’t be fake

Don’t be fake

Discuss the Industry NOT just your Company

Fictional Characters CANNOT blog

Fictional Characters CANNOT blog (arrrrrgh)

Watching from the sidelines is important too.

Watching from the Sidelines

Thanks! Chris Houchens http://shotgunconcepts.blogspot.com http://www.ChrisHouchens.com