Grow Your Newspaper Web Site Video | Audio | Rich Media | Social Networking Chris Houchens BGDailyNews.com | ChrisHouchens.com Inland Press Small Newspaper Conference :: May 7, 2008 + + + + =

Today’s Discussion How we need to think about the internet Ideas how to develop and sell… Video Audio Rich Media Social Networking Implementing it

How we need to think about the internet

Ideas how to develop and sell…

Video

Audio

Rich Media

Social Networking

Implementing it

Thinking about the Internet vs.

Video captures the transaction between those moments. Still photos capture moments.

The keys to good online video Interesting Is it WATCHABLE? Urgency / Timeliness Audio Quality Easy to play and understand

Interesting

Is it WATCHABLE?

Urgency / Timeliness

Audio Quality

Easy to play and understand

Helping users watch your video Consistent updates to make it a habit They’re watching it at work! Auto-play is BAD Browsable in small easy to digest chunks It’s happening (almost) now Short pre-rolls In-depth post-rolls

Consistent updates to make it a habit

They’re watching it at work!

Auto-play is BAD

Browsable in small easy to digest chunks

It’s happening (almost) now

Short pre-rolls

In-depth post-rolls

Video takes more time than you think it does.

Where you need to be next (now) The Third Screen

The Community Web Portal… …was a bad idea. But a step in the right direction.

Social Media Blogs Microblogs Twitter Video Google Tube Revver Social Networks MySpace Facebook Wikis Photo Flickr Photobucket Virtual reality Second Life Aggregators / Bookmarks Digg Reddit Del.icio.us Community / user generated content

Blogs

Microblogs

Twitter

Video

Google Tube

Revver

Social Networks

MySpace

Facebook

Wikis

Photo

Flickr

Photobucket

Virtual reality

Second Life

Aggregators / Bookmarks

Digg

Reddit

Del.icio.us

Social Media is NOT mass media.

Warhol Revisited “ In the future, everyone will be famous for 15 minutes .” With social media, everyone is famous to 15 people.

“ In the future,

everyone will be famous for

15 minutes .”

With social media,

everyone is famous to

15 people.

Should you do this stuff? “ Never, ever, ever consider something that any literate human being with Internet access can create in under 5 minutes to be a product or service that can in any way differentiate your business. ” --Mark Cuban http://www.blogmaverick.com/2008/03/13/blogging-and-newspapers-a-lesson-in-how-not-to-brand-and-market/ It depends on HOW you do it.

This stuff won’t work at my newspaper It won’t work in my market The photographers won’t shoot video The reporters won’t blog The editor doesn’t like the web The ad people can’t sell it (Insert your problem here)

This stuff won’t work at my newspaper

It won’t work in my market

The photographers won’t shoot video

The reporters won’t blog

The editor doesn’t like the web

The ad people can’t sell it

(Insert your problem here)

Bait.

Things to remember No one is on the cutting edge anymore If you’re adopting new technology when it becomes “mainstream”, you’re too late The future is changing much faster than it used to

No one is on the cutting edge anymore

If you’re adopting new technology when it becomes “mainstream”, you’re too late

The future is changing much faster than it used to

Thanks. Stay tuned on my blog: www.ChrisHouchens.com My Newspaper: bgdailynews.com These slides available: www.slideshare.net/shotgunconcepts + + + + =