Social Networking For Faculty and Staff:  Branding Yourself and Your Institution Presented by Laura Short University Relat...
Social networking <ul><li>Social and professional networks are becoming widely used by all age groups. </li></ul><ul><li>Y...
A professional presence on Facebook made easy <ul><li>University Communications can provide you resources for your individ...
Other tips for a professional Facebook site <ul><li>Start a group or a page on the topic of your academic discipline. </li...
What’s the difference between a page and a group? <ul><li>Pages are publicly viewable just like Web sites. </li></ul><ul><...
What’s the difference between a page and a group? <ul><li>Groups can restrict access to allow only certain members. </li><...
Please note: <ul><li>Let me know if you set up an academic page or group to which I can link from the official Stout Faceb...
Other tips for a professional Facebook site <ul><li>Encourage members/fans to post “class note” type information on the Wa...
Other tips for a professional Facebook site <ul><li>Post events that may be of interest to students or colleagues. </li></...
Professional-type applications <ul><li>Applications that allow you to embed slideshows, video or photos of you or your stu...
Professional-type applications <ul><li>Use the Reviews application to encourage friends or fans to talk about how Stout, o...
Professional-type applications <ul><li>If you blog or microblog about your academic field, use an RSS or Twitter applicati...
What if you don’t want a professional Facebook site? <ul><li>If you would like to keep your Facebook presence social, but ...
LinkedIn <ul><li>LinkedIn is the most professional or business-like of the social networks. It seeks only resume-type info...
Why LinkedIn? <ul><li>Typically more publicly viewable than an individual Facebook profile. </li></ul><ul><li>Your name wi...
Position yourself as an expert <ul><li>Use the Recommendations function  (similar to Reviews application in Facebook) </li...
Position yourself as an expert <ul><li>Start a group on the topic of your academic discipline or join an existing group. <...
Use LinkedIn applications <ul><li>To embed slideshow presentations on your profile. </li></ul><ul><li>To share your confer...
Three more opportunities under Additional Information tab <ul><li>Under the Additional Information tab, you have three opp...
Three more opportunities under Additional Information tab <ul><li>Your Digg, del.icio.us or other social bookmarking accou...
Conclusion <ul><li>Remember University Communications is here to help you. </li></ul><ul><ul><ul><li>Contact us with story...
Social Networking For Faculty and Staff:  Branding Yourself and Your Institution Presented by Laura Short University Relat...
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Social Networking For Faculty And Staff

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Tips and guidance for creating a professional presence on Facebook and LinkedIn for faculty and staff members of higher education institutions. The emphasis of the presentation is on personal branding.

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Social Networking For Faculty And Staff

  1. 1. Social Networking For Faculty and Staff: Branding Yourself and Your Institution Presented by Laura Short University Relations Specialist [email_address] (715) 232-2384
  2. 2. Social networking <ul><li>Social and professional networks are becoming widely used by all age groups. </li></ul><ul><li>You can use these sites to position yourself as a resource for others; and in the process, benefit your institution too. </li></ul>
  3. 3. A professional presence on Facebook made easy <ul><li>University Communications can provide you resources for your individual profile, group or page. </li></ul><ul><ul><li>An automatic feed on news produced by our office that is specific to your academic area. </li></ul></ul><ul><ul><ul><li>No work on your part if you use Notes application. Stout does this with Chancellor Communications. </li></ul></ul></ul><ul><ul><ul><li>Minimal work on your part if you use an RSS or Twitter application. Stout does this with news feeds. </li></ul></ul></ul>
  4. 4. Other tips for a professional Facebook site <ul><li>Start a group or a page on the topic of your academic discipline. </li></ul><ul><li>Encourage students, alumni and colleagues to become members or fans. </li></ul>
  5. 5. What’s the difference between a page and a group? <ul><li>Pages are publicly viewable just like Web sites. </li></ul><ul><li>Pages can have applications on the site. </li></ul><ul><li>Page administrators have access to demographic data on fans. </li></ul><ul><li>Page administrators can send updates to fans, which appear on fans’ Facebook home pages. </li></ul>
  6. 6. What’s the difference between a page and a group? <ul><li>Groups can restrict access to allow only certain members. </li></ul><ul><li>Group sites cannot use applications. </li></ul><ul><li>Group administrators do not have access to demographic information on members. </li></ul><ul><li>Group administrators can send messages to 500 members or less, which appear in members’ e-mail. </li></ul>
  7. 7. Please note: <ul><li>Let me know if you set up an academic page or group to which I can link from the official Stout Facebook page. </li></ul>
  8. 8. Other tips for a professional Facebook site <ul><li>Encourage members/fans to post “class note” type information on the Wall to build community. </li></ul><ul><ul><li>Info on student work, current careers, job openings at their companies, jobs they seek. </li></ul></ul><ul><li>Start discussions on the Discussion Board about your academic discipline. </li></ul><ul><ul><li>Current trends, predictions of future trends, current news and events. </li></ul></ul>
  9. 9. Other tips for a professional Facebook site <ul><li>Post events that may be of interest to students or colleagues. </li></ul><ul><ul><ul><li>Conferences, workshops, campus lectures. </li></ul></ul></ul><ul><li>Select applications that can be used in a professional manner (for individual profiles and institutional pages). </li></ul>
  10. 10. Professional-type applications <ul><li>Applications that allow you to embed slideshows, video or photos of you or your students at work. </li></ul><ul><ul><li>YouTube application examples: </li></ul></ul><ul><ul><ul><li>Moebius Transformations Revealed (University of Minnesota: 1.5 million viewers) </li></ul></ul></ul><ul><ul><ul><li>Intestinal Fortitude –From Flying Spaghetti to Donut (University of Minnesota: 1500 viewers.) </li></ul></ul></ul>
  11. 11. Professional-type applications <ul><li>Use the Reviews application to encourage friends or fans to talk about how Stout, or your courses/program, impacted them. </li></ul><ul><li>Use the Digg application (individual profiles) to point students and colleagues to articles, videos, photos of interest to your field. </li></ul><ul><ul><li>I use Digg to compile social marketing articles </li></ul></ul>
  12. 12. Professional-type applications <ul><li>If you blog or microblog about your academic field, use an RSS or Twitter application to import your posts. </li></ul><ul><ul><li>Or use these applications to import Stout’s news entries that are specific to your area. </li></ul></ul><ul><li>Use a bookshelf application to share a recommended reading list. </li></ul>
  13. 13. What if you don’t want a professional Facebook site? <ul><li>If you would like to keep your Facebook presence social, but would still like a professional presence, then: </li></ul><ul><ul><li>Set up categories of Facebook friends with different privacy settings for each. For instance, you can set up a “Work” category of friends who only can see your Info tab, but not your Wall. </li></ul></ul><ul><ul><li>Use Facebook for social networking and LinkedIn for professional networking. </li></ul></ul>
  14. 14. LinkedIn <ul><li>LinkedIn is the most professional or business-like of the social networks. It seeks only resume-type information. </li></ul><ul><ul><li>No embarrassing photos to worry about. </li></ul></ul><ul><li>LinkedIn is not just for jobseekers. It is a place to brand yourself as an excellent resource on a particular topic. </li></ul><ul><ul><li>Good for you. </li></ul></ul><ul><ul><li>Good for Stout. </li></ul></ul>
  15. 15. Why LinkedIn? <ul><li>Typically more publicly viewable than an individual Facebook profile. </li></ul><ul><li>Your name will rank high in search engines. </li></ul><ul><li>Tips: </li></ul><ul><ul><li>Choose the personalized URL option during setup. </li></ul></ul><ul><ul><li>Fill out all sections as completely as possible. </li></ul></ul>
  16. 16. Position yourself as an expert <ul><li>Use the Recommendations function (similar to Reviews application in Facebook) </li></ul><ul><ul><li>Write recommendations </li></ul></ul><ul><ul><li>Request recommendations </li></ul></ul><ul><ul><ul><li>Graduate school advisers </li></ul></ul></ul><ul><ul><ul><li>Current and former students </li></ul></ul></ul><ul><ul><ul><li>Fellow researchers </li></ul></ul></ul><ul><ul><ul><li>Conference attendees </li></ul></ul></ul>
  17. 17. Position yourself as an expert <ul><li>Start a group on the topic of your academic discipline or join an existing group. </li></ul><ul><ul><ul><li>Allow group members — students, alumni, and/or colleagues — to post “class note” type information to other members(similar to the Wall application in Facebook). </li></ul></ul></ul><ul><li>Answer questions in your area of expertise posed by other users (similar to Discussion Board in Facebook). </li></ul>
  18. 18. Use LinkedIn applications <ul><li>To embed slideshow presentations on your profile. </li></ul><ul><li>To share your conference travel itinerary with colleagues. </li></ul><ul><li>To link to your blog or Stout’s news blog. </li></ul><ul><li>To initiate private, secure online workspaces to collaborate with colleagues. </li></ul><ul><li>To share your reading list. </li></ul>
  19. 19. Three more opportunities under Additional Information tab <ul><li>Under the Additional Information tab, you have three opportunities to link to online information. Use them. Here are ideas: </li></ul><ul><ul><li>Your Web site . </li></ul></ul><ul><ul><li>Your Facebook institutional page. </li></ul></ul><ul><ul><li>Your blog, guest blog entry or Stout’s news blog targeting your academic area. </li></ul></ul><ul><ul><li>Your Twitter feed or one of Stout’s feeds. </li></ul></ul><ul><ul><li>A reading list (LibraryThing.com). </li></ul></ul>
  20. 20. Three more opportunities under Additional Information tab <ul><li>Your Digg, del.icio.us or other social bookmarking account that tags articles, video or photos of interest to your field. </li></ul><ul><li>A YouTube video (remember examples from University of Minnesota). </li></ul><ul><li>Your Flickr account. </li></ul><ul><li>Your online portfolio. </li></ul><ul><li>An article you wrote, or one that profiles you (think University Communications). </li></ul>
  21. 21. Conclusion <ul><li>Remember University Communications is here to help you. </li></ul><ul><ul><ul><li>Contact us with story ideas (that you can then link to). </li></ul></ul></ul><ul><li>Particularly looking for stories that tie into popular culture. Example that garnered 10,000 hits: </li></ul><ul><ul><li>Science of Santa: NC State Researcher Says St. Nick Can Deliver Presents in One Night </li></ul></ul>
  22. 22. Social Networking For Faculty and Staff: Branding Yourself and Your Institution Presented by Laura Short University Relations Specialist [email_address] (715) 232-2384
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