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Social Networking For Faculty And Staff
 

Social Networking For Faculty And Staff

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Tips and guidance for creating a professional presence on Facebook and LinkedIn for faculty and staff members of higher education institutions. The emphasis of the presentation is on personal ...

Tips and guidance for creating a professional presence on Facebook and LinkedIn for faculty and staff members of higher education institutions. The emphasis of the presentation is on personal branding.

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    Social Networking For Faculty And Staff Social Networking For Faculty And Staff Presentation Transcript

    • Social Networking For Faculty and Staff: Branding Yourself and Your Institution Presented by Laura Short University Relations Specialist [email_address] (715) 232-2384
    • Social networking
      • Social and professional networks are becoming widely used by all age groups.
      • You can use these sites to position yourself as a resource for others; and in the process, benefit your institution too.
    • A professional presence on Facebook made easy
      • University Communications can provide you resources for your individual profile, group or page.
        • An automatic feed on news produced by our office that is specific to your academic area.
          • No work on your part if you use Notes application. Stout does this with Chancellor Communications.
          • Minimal work on your part if you use an RSS or Twitter application. Stout does this with news feeds.
    • Other tips for a professional Facebook site
      • Start a group or a page on the topic of your academic discipline.
      • Encourage students, alumni and colleagues to become members or fans.
    • What’s the difference between a page and a group?
      • Pages are publicly viewable just like Web sites.
      • Pages can have applications on the site.
      • Page administrators have access to demographic data on fans.
      • Page administrators can send updates to fans, which appear on fans’ Facebook home pages.
    • What’s the difference between a page and a group?
      • Groups can restrict access to allow only certain members.
      • Group sites cannot use applications.
      • Group administrators do not have access to demographic information on members.
      • Group administrators can send messages to 500 members or less, which appear in members’ e-mail.
    • Please note:
      • Let me know if you set up an academic page or group to which I can link from the official Stout Facebook page.
    • Other tips for a professional Facebook site
      • Encourage members/fans to post “class note” type information on the Wall to build community.
        • Info on student work, current careers, job openings at their companies, jobs they seek.
      • Start discussions on the Discussion Board about your academic discipline.
        • Current trends, predictions of future trends, current news and events.
    • Other tips for a professional Facebook site
      • Post events that may be of interest to students or colleagues.
          • Conferences, workshops, campus lectures.
      • Select applications that can be used in a professional manner (for individual profiles and institutional pages).
    • Professional-type applications
      • Applications that allow you to embed slideshows, video or photos of you or your students at work.
        • YouTube application examples:
          • Moebius Transformations Revealed (University of Minnesota: 1.5 million viewers)
          • Intestinal Fortitude –From Flying Spaghetti to Donut (University of Minnesota: 1500 viewers.)
    • Professional-type applications
      • Use the Reviews application to encourage friends or fans to talk about how Stout, or your courses/program, impacted them.
      • Use the Digg application (individual profiles) to point students and colleagues to articles, videos, photos of interest to your field.
        • I use Digg to compile social marketing articles
    • Professional-type applications
      • If you blog or microblog about your academic field, use an RSS or Twitter application to import your posts.
        • Or use these applications to import Stout’s news entries that are specific to your area.
      • Use a bookshelf application to share a recommended reading list.
    • What if you don’t want a professional Facebook site?
      • If you would like to keep your Facebook presence social, but would still like a professional presence, then:
        • Set up categories of Facebook friends with different privacy settings for each. For instance, you can set up a “Work” category of friends who only can see your Info tab, but not your Wall.
        • Use Facebook for social networking and LinkedIn for professional networking.
    • LinkedIn
      • LinkedIn is the most professional or business-like of the social networks. It seeks only resume-type information.
        • No embarrassing photos to worry about.
      • LinkedIn is not just for jobseekers. It is a place to brand yourself as an excellent resource on a particular topic.
        • Good for you.
        • Good for Stout.
    • Why LinkedIn?
      • Typically more publicly viewable than an individual Facebook profile.
      • Your name will rank high in search engines.
      • Tips:
        • Choose the personalized URL option during setup.
        • Fill out all sections as completely as possible.
    • Position yourself as an expert
      • Use the Recommendations function (similar to Reviews application in Facebook)
        • Write recommendations
        • Request recommendations
          • Graduate school advisers
          • Current and former students
          • Fellow researchers
          • Conference attendees
    • Position yourself as an expert
      • Start a group on the topic of your academic discipline or join an existing group.
          • Allow group members — students, alumni, and/or colleagues — to post “class note” type information to other members(similar to the Wall application in Facebook).
      • Answer questions in your area of expertise posed by other users (similar to Discussion Board in Facebook).
    • Use LinkedIn applications
      • To embed slideshow presentations on your profile.
      • To share your conference travel itinerary with colleagues.
      • To link to your blog or Stout’s news blog.
      • To initiate private, secure online workspaces to collaborate with colleagues.
      • To share your reading list.
    • Three more opportunities under Additional Information tab
      • Under the Additional Information tab, you have three opportunities to link to online information. Use them. Here are ideas:
        • Your Web site .
        • Your Facebook institutional page.
        • Your blog, guest blog entry or Stout’s news blog targeting your academic area.
        • Your Twitter feed or one of Stout’s feeds.
        • A reading list (LibraryThing.com).
    • Three more opportunities under Additional Information tab
      • Your Digg, del.icio.us or other social bookmarking account that tags articles, video or photos of interest to your field.
      • A YouTube video (remember examples from University of Minnesota).
      • Your Flickr account.
      • Your online portfolio.
      • An article you wrote, or one that profiles you (think University Communications).
    • Conclusion
      • Remember University Communications is here to help you.
          • Contact us with story ideas (that you can then link to).
      • Particularly looking for stories that tie into popular culture. Example that garnered 10,000 hits:
        • Science of Santa: NC State Researcher Says St. Nick Can Deliver Presents in One Night
    • Social Networking For Faculty and Staff: Branding Yourself and Your Institution Presented by Laura Short University Relations Specialist [email_address] (715) 232-2384