Social Networking For Faculty And Staff

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Tips and guidance for creating a professional presence on Facebook and LinkedIn for faculty and staff members of higher education institutions. The emphasis of the presentation is on personal …

Tips and guidance for creating a professional presence on Facebook and LinkedIn for faculty and staff members of higher education institutions. The emphasis of the presentation is on personal branding.

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  • 1. Social Networking For Faculty and Staff: Branding Yourself and Your Institution Presented by Laura Short University Relations Specialist [email_address] (715) 232-2384
  • 2. Social networking
    • Social and professional networks are becoming widely used by all age groups.
    • You can use these sites to position yourself as a resource for others; and in the process, benefit your institution too.
  • 3. A professional presence on Facebook made easy
    • University Communications can provide you resources for your individual profile, group or page.
      • An automatic feed on news produced by our office that is specific to your academic area.
        • No work on your part if you use Notes application. Stout does this with Chancellor Communications.
        • Minimal work on your part if you use an RSS or Twitter application. Stout does this with news feeds.
  • 4. Other tips for a professional Facebook site
    • Start a group or a page on the topic of your academic discipline.
    • Encourage students, alumni and colleagues to become members or fans.
  • 5. What’s the difference between a page and a group?
    • Pages are publicly viewable just like Web sites.
    • Pages can have applications on the site.
    • Page administrators have access to demographic data on fans.
    • Page administrators can send updates to fans, which appear on fans’ Facebook home pages.
  • 6. What’s the difference between a page and a group?
    • Groups can restrict access to allow only certain members.
    • Group sites cannot use applications.
    • Group administrators do not have access to demographic information on members.
    • Group administrators can send messages to 500 members or less, which appear in members’ e-mail.
  • 7. Please note:
    • Let me know if you set up an academic page or group to which I can link from the official Stout Facebook page.
  • 8. Other tips for a professional Facebook site
    • Encourage members/fans to post “class note” type information on the Wall to build community.
      • Info on student work, current careers, job openings at their companies, jobs they seek.
    • Start discussions on the Discussion Board about your academic discipline.
      • Current trends, predictions of future trends, current news and events.
  • 9. Other tips for a professional Facebook site
    • Post events that may be of interest to students or colleagues.
        • Conferences, workshops, campus lectures.
    • Select applications that can be used in a professional manner (for individual profiles and institutional pages).
  • 10. Professional-type applications
    • Applications that allow you to embed slideshows, video or photos of you or your students at work.
      • YouTube application examples:
        • Moebius Transformations Revealed (University of Minnesota: 1.5 million viewers)
        • Intestinal Fortitude –From Flying Spaghetti to Donut (University of Minnesota: 1500 viewers.)
  • 11. Professional-type applications
    • Use the Reviews application to encourage friends or fans to talk about how Stout, or your courses/program, impacted them.
    • Use the Digg application (individual profiles) to point students and colleagues to articles, videos, photos of interest to your field.
      • I use Digg to compile social marketing articles
  • 12. Professional-type applications
    • If you blog or microblog about your academic field, use an RSS or Twitter application to import your posts.
      • Or use these applications to import Stout’s news entries that are specific to your area.
    • Use a bookshelf application to share a recommended reading list.
  • 13. What if you don’t want a professional Facebook site?
    • If you would like to keep your Facebook presence social, but would still like a professional presence, then:
      • Set up categories of Facebook friends with different privacy settings for each. For instance, you can set up a “Work” category of friends who only can see your Info tab, but not your Wall.
      • Use Facebook for social networking and LinkedIn for professional networking.
  • 14. LinkedIn
    • LinkedIn is the most professional or business-like of the social networks. It seeks only resume-type information.
      • No embarrassing photos to worry about.
    • LinkedIn is not just for jobseekers. It is a place to brand yourself as an excellent resource on a particular topic.
      • Good for you.
      • Good for Stout.
  • 15. Why LinkedIn?
    • Typically more publicly viewable than an individual Facebook profile.
    • Your name will rank high in search engines.
    • Tips:
      • Choose the personalized URL option during setup.
      • Fill out all sections as completely as possible.
  • 16. Position yourself as an expert
    • Use the Recommendations function (similar to Reviews application in Facebook)
      • Write recommendations
      • Request recommendations
        • Graduate school advisers
        • Current and former students
        • Fellow researchers
        • Conference attendees
  • 17. Position yourself as an expert
    • Start a group on the topic of your academic discipline or join an existing group.
        • Allow group members — students, alumni, and/or colleagues — to post “class note” type information to other members(similar to the Wall application in Facebook).
    • Answer questions in your area of expertise posed by other users (similar to Discussion Board in Facebook).
  • 18. Use LinkedIn applications
    • To embed slideshow presentations on your profile.
    • To share your conference travel itinerary with colleagues.
    • To link to your blog or Stout’s news blog.
    • To initiate private, secure online workspaces to collaborate with colleagues.
    • To share your reading list.
  • 19. Three more opportunities under Additional Information tab
    • Under the Additional Information tab, you have three opportunities to link to online information. Use them. Here are ideas:
      • Your Web site .
      • Your Facebook institutional page.
      • Your blog, guest blog entry or Stout’s news blog targeting your academic area.
      • Your Twitter feed or one of Stout’s feeds.
      • A reading list (LibraryThing.com).
  • 20. Three more opportunities under Additional Information tab
    • Your Digg, del.icio.us or other social bookmarking account that tags articles, video or photos of interest to your field.
    • A YouTube video (remember examples from University of Minnesota).
    • Your Flickr account.
    • Your online portfolio.
    • An article you wrote, or one that profiles you (think University Communications).
  • 21. Conclusion
    • Remember University Communications is here to help you.
        • Contact us with story ideas (that you can then link to).
    • Particularly looking for stories that tie into popular culture. Example that garnered 10,000 hits:
      • Science of Santa: NC State Researcher Says St. Nick Can Deliver Presents in One Night
  • 22. Social Networking For Faculty and Staff: Branding Yourself and Your Institution Presented by Laura Short University Relations Specialist [email_address] (715) 232-2384