Just what am I supposed to do? Yes, so? I’ve opened my account, what now?

Create a personal profile Join and participate in groups Join and participate in pages Start your own group or page

Create a personal profile

Join and participate in groups

Join and participate in pages

Start your own group or page

Personal Profiles DO Use a photo Connect with family and friends Create categories of friends Set your privacy settings Be conscientious about what you share Create a custom URL at www.facebook.com/username DON’T Answer set-up questions you aren’t comfortable with Connect with people you don’t know

Personal Profiles

DO

Use a photo

Connect with family and friends

Create categories of friends

Set your privacy settings

Be conscientious about what you share

Create a custom URL at www.facebook.com/username

DON’T

Answer set-up questions you aren’t comfortable with

Connect with people you don’t know

www.facebook.com

Find friends. Categorize friends.

Be as private as you want.

There are friends. And then there are friends.

Claim your name: www.facebook.com/username

Facebook Groups DO Search for groups based on Common interests Geography DON’T Post comments that will come back to haunt you

Facebook Groups

DO

Search for groups based on

Common interests

Geography

DON’T

Post comments that will come back to haunt you

Menomonie area groups

Facebook Pages DO Become a fan of pages Brands you know and trust A new way to receive news Receive advance notice of sales and promotions Receive special discounts just for Facebook fans DON’T Post comments that will come back to haunt you

Facebook Pages

DO

Become a fan of pages

Brands you know and trust

A new way to receive news

Receive advance notice of sales and promotions

Receive special discounts just for Facebook fans

DON’T

Post comments that will come back to haunt you

Menomonie area pages

News, events, promos

Launch your own page or group DO Make sure you have authority to launch the group or page Promote the site wherever/whenever possible Create a custom URL once you hit 100 fans at www.facebook.com/username (pages only) DON’T Give away your personal profile password to other site administrators

Launch your own page or group

DO

Make sure you have authority to launch the group or page

Promote the site wherever/whenever possible

Create a custom URL once you hit 100 fans at www.facebook.com/username (pages only)

DON’T

Give away your personal profile password to other site administrators

www.facebook.com/uwstout

www.facebook.com/mymenomonie

It’s not about sharing what you are doing It’s about conversations It’s about sharing resources

It’s not about sharing what you are doing

It’s about conversations

It’s about sharing resources

DO Create a user name you can live with If you are branding yourself, use the same user name as your Facebook account (or other social media) Do use your photo or logo Find local tweeps using Twellow Find topics of interest using Twitter search Follow back those that follow you (and interest you) DON’T Spam or direct sell

DO

Create a user name you can live with

If you are branding yourself, use the same user name as your Facebook account (or other social media)

Do use your photo or logo

Find local tweeps using Twellow

Find topics of interest using Twitter search

Follow back those that follow you (and interest you)

DON’T

Spam or direct sell

www.twellow.com

http://search.twitter.com

Only you see Twitter home page

Everyone sees your profile page

Provide value and conversations

Common terms Hashtags (use # symbol in front of topic; makes search easier) Direct message (use “DM” in front of @username to send a private message to “username”) Retweet (use “RT” in front of @username to give someone credit when you share their original tweet with your followers) @replies (on your home page, click @yourname to find all mentions of you on Twitter) Tweetbeep.com is a free e-mail alert service when you want to find mentions of a certain word or phrase

Common terms

Hashtags (use # symbol in front of topic; makes search easier)

Direct message (use “DM” in front of @username to send a private message to “username”)

Retweet (use “RT” in front of @username to give someone credit when you share their original tweet with your followers)

@replies (on your home page, click @yourname to find all mentions of you on Twitter)

Tweetbeep.com is a free e-mail alert service when you want to find mentions of a certain word or phrase

URL shorteners http://tinyurl.com http://bitly.com http://3ly.com

URL shorteners

http://tinyurl.com

http://bitly.com

http://3ly.com

Twestions?

Join Social Media Club Menomonie

Contact Laura Short University Relations Specialist [email_address] http://www.facebook.com/laura.short1 http://twitter.com/laurashort http://www.slideshare.net/shortdigs