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Social Media Primer: Facebook and Twitter
 

Social Media Primer: Facebook and Twitter

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A very basic presentation on Facebook and Twitter for individuals unfamiliar with these social media tools.

A very basic presentation on Facebook and Twitter for individuals unfamiliar with these social media tools.

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    Social Media Primer: Facebook and Twitter Social Media Primer: Facebook and Twitter Presentation Transcript

    •  
    • Just what am I supposed to do? Yes, so? I’ve opened my account, what now?
    •  
      • Create a personal profile
      • Join and participate in groups
      • Join and participate in pages
      • Start your own group or page
      • Personal Profiles
      • DO
        • Use a photo
        • Connect with family and friends
        • Create categories of friends
        • Set your privacy settings
        • Be conscientious about what you share
        • Create a custom URL at www.facebook.com/username
      • DON’T
        • Answer set-up questions you aren’t comfortable with
        • Connect with people you don’t know
    • www.facebook.com
    • Find friends. Categorize friends.
    • Be as private as you want.
    • There are friends. And then there are friends.
    • Claim your name: www.facebook.com/username
      • Facebook Groups
      • DO
        • Search for groups based on
          • Common interests
          • Geography
      • DON’T
        • Post comments that will come back to haunt you
    • Menomonie area groups
      • Facebook Pages
      • DO
        • Become a fan of pages
          • Brands you know and trust
          • A new way to receive news
          • Receive advance notice of sales and promotions
          • Receive special discounts just for Facebook fans
      • DON’T
        • Post comments that will come back to haunt you
    • Menomonie area pages
    • News, events, promos
      • Launch your own page or group
      • DO
        • Make sure you have authority to launch the group or page
        • Promote the site wherever/whenever possible
        • Create a custom URL once you hit 100 fans at www.facebook.com/username (pages only)
      • DON’T
        • Give away your personal profile password to other site administrators
    • www.facebook.com/uwstout
    • www.facebook.com/mymenomonie
    •  
      • It’s not about sharing what you are doing
      • It’s about conversations
      • It’s about sharing resources
      • DO
        • Create a user name you can live with
          • If you are branding yourself, use the same user name as your Facebook account (or other social media)
        • Do use your photo or logo
        • Find local tweeps using Twellow
        • Find topics of interest using Twitter search
        • Follow back those that follow you (and interest you)
      • DON’T
        • Spam or direct sell
    • www.twellow.com
    • http://search.twitter.com
    • Only you see Twitter home page
    • Everyone sees your profile page
    • Provide value and conversations
      • Common terms
        • Hashtags (use # symbol in front of topic; makes search easier)
        • Direct message (use “DM” in front of @username to send a private message to “username”)
        • Retweet (use “RT” in front of @username to give someone credit when you share their original tweet with your followers)
        • @replies (on your home page, click @yourname to find all mentions of you on Twitter)
        • Tweetbeep.com is a free e-mail alert service when you want to find mentions of a certain word or phrase
      • URL shorteners
        • http://tinyurl.com
        • http://bitly.com
        • http://3ly.com
    • Twestions?
    • Join Social Media Club Menomonie
    • Contact Laura Short University Relations Specialist [email_address] http://www.facebook.com/laura.short1 http://twitter.com/laurashort http://www.slideshare.net/shortdigs