Social Media Primer: Facebook and Twitter

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A very basic presentation on Facebook and Twitter for individuals unfamiliar with these social media tools.

A very basic presentation on Facebook and Twitter for individuals unfamiliar with these social media tools.

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Transcript

  • 1.  
  • 2. Just what am I supposed to do? Yes, so? I’ve opened my account, what now?
  • 3.  
  • 4.
    • Create a personal profile
    • Join and participate in groups
    • Join and participate in pages
    • Start your own group or page
  • 5.
    • Personal Profiles
    • DO
      • Use a photo
      • Connect with family and friends
      • Create categories of friends
      • Set your privacy settings
      • Be conscientious about what you share
      • Create a custom URL at www.facebook.com/username
    • DON’T
      • Answer set-up questions you aren’t comfortable with
      • Connect with people you don’t know
  • 6. www.facebook.com
  • 7. Find friends. Categorize friends.
  • 8. Be as private as you want.
  • 9. There are friends. And then there are friends.
  • 10. Claim your name: www.facebook.com/username
  • 11.
    • Facebook Groups
    • DO
      • Search for groups based on
        • Common interests
        • Geography
    • DON’T
      • Post comments that will come back to haunt you
  • 12. Menomonie area groups
  • 13.
    • Facebook Pages
    • DO
      • Become a fan of pages
        • Brands you know and trust
        • A new way to receive news
        • Receive advance notice of sales and promotions
        • Receive special discounts just for Facebook fans
    • DON’T
      • Post comments that will come back to haunt you
  • 14. Menomonie area pages
  • 15. News, events, promos
  • 16.
    • Launch your own page or group
    • DO
      • Make sure you have authority to launch the group or page
      • Promote the site wherever/whenever possible
      • Create a custom URL once you hit 100 fans at www.facebook.com/username (pages only)
    • DON’T
      • Give away your personal profile password to other site administrators
  • 17. www.facebook.com/uwstout
  • 18. www.facebook.com/mymenomonie
  • 19.  
  • 20.
    • It’s not about sharing what you are doing
    • It’s about conversations
    • It’s about sharing resources
  • 21.
    • DO
      • Create a user name you can live with
        • If you are branding yourself, use the same user name as your Facebook account (or other social media)
      • Do use your photo or logo
      • Find local tweeps using Twellow
      • Find topics of interest using Twitter search
      • Follow back those that follow you (and interest you)
    • DON’T
      • Spam or direct sell
  • 22. www.twellow.com
  • 23. http://search.twitter.com
  • 24. Only you see Twitter home page
  • 25. Everyone sees your profile page
  • 26. Provide value and conversations
  • 27.
    • Common terms
      • Hashtags (use # symbol in front of topic; makes search easier)
      • Direct message (use “DM” in front of @username to send a private message to “username”)
      • Retweet (use “RT” in front of @username to give someone credit when you share their original tweet with your followers)
      • @replies (on your home page, click @yourname to find all mentions of you on Twitter)
      • Tweetbeep.com is a free e-mail alert service when you want to find mentions of a certain word or phrase
  • 28.
    • URL shorteners
      • http://tinyurl.com
      • http://bitly.com
      • http://3ly.com
  • 29. Twestions?
  • 30. Join Social Media Club Menomonie
  • 31. Contact Laura Short University Relations Specialist [email_address] http://www.facebook.com/laura.short1 http://twitter.com/laurashort http://www.slideshare.net/shortdigs