Social Media Primer: Facebook and Twitter


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A very basic presentation on Facebook and Twitter for individuals unfamiliar with these social media tools.

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Social Media Primer: Facebook and Twitter

  1. 2. Just what am I supposed to do? Yes, so? I’ve opened my account, what now?
  2. 4. <ul><li>Create a personal profile </li></ul><ul><li>Join and participate in groups </li></ul><ul><li>Join and participate in pages </li></ul><ul><li>Start your own group or page </li></ul>
  3. 5. <ul><li>Personal Profiles </li></ul><ul><li>DO </li></ul><ul><ul><li>Use a photo </li></ul></ul><ul><ul><li>Connect with family and friends </li></ul></ul><ul><ul><li>Create categories of friends </li></ul></ul><ul><ul><li>Set your privacy settings </li></ul></ul><ul><ul><li>Be conscientious about what you share </li></ul></ul><ul><ul><li>Create a custom URL at </li></ul></ul><ul><li>DON’T </li></ul><ul><ul><li>Answer set-up questions you aren’t comfortable with </li></ul></ul><ul><ul><li>Connect with people you don’t know </li></ul></ul>
  4. 6.
  5. 7. Find friends. Categorize friends.
  6. 8. Be as private as you want.
  7. 9. There are friends. And then there are friends.
  8. 10. Claim your name:
  9. 11. <ul><li>Facebook Groups </li></ul><ul><li>DO </li></ul><ul><ul><li>Search for groups based on </li></ul></ul><ul><ul><ul><li>Common interests </li></ul></ul></ul><ul><ul><ul><li>Geography </li></ul></ul></ul><ul><li>DON’T </li></ul><ul><ul><li>Post comments that will come back to haunt you </li></ul></ul>
  10. 12. Menomonie area groups
  11. 13. <ul><li>Facebook Pages </li></ul><ul><li>DO </li></ul><ul><ul><li>Become a fan of pages </li></ul></ul><ul><ul><ul><li>Brands you know and trust </li></ul></ul></ul><ul><ul><ul><li>A new way to receive news </li></ul></ul></ul><ul><ul><ul><li>Receive advance notice of sales and promotions </li></ul></ul></ul><ul><ul><ul><li>Receive special discounts just for Facebook fans </li></ul></ul></ul><ul><li>DON’T </li></ul><ul><ul><li>Post comments that will come back to haunt you </li></ul></ul>
  12. 14. Menomonie area pages
  13. 15. News, events, promos
  14. 16. <ul><li>Launch your own page or group </li></ul><ul><li>DO </li></ul><ul><ul><li>Make sure you have authority to launch the group or page </li></ul></ul><ul><ul><li>Promote the site wherever/whenever possible </li></ul></ul><ul><ul><li>Create a custom URL once you hit 100 fans at (pages only) </li></ul></ul><ul><li>DON’T </li></ul><ul><ul><li>Give away your personal profile password to other site administrators </li></ul></ul>
  15. 17.
  16. 18.
  17. 20. <ul><li>It’s not about sharing what you are doing </li></ul><ul><li>It’s about conversations </li></ul><ul><li>It’s about sharing resources </li></ul>
  18. 21. <ul><li>DO </li></ul><ul><ul><li>Create a user name you can live with </li></ul></ul><ul><ul><ul><li>If you are branding yourself, use the same user name as your Facebook account (or other social media) </li></ul></ul></ul><ul><ul><li>Do use your photo or logo </li></ul></ul><ul><ul><li>Find local tweeps using Twellow </li></ul></ul><ul><ul><li>Find topics of interest using Twitter search </li></ul></ul><ul><ul><li>Follow back those that follow you (and interest you) </li></ul></ul><ul><li>DON’T </li></ul><ul><ul><li>Spam or direct sell </li></ul></ul>
  19. 22.
  20. 23.
  21. 24. Only you see Twitter home page
  22. 25. Everyone sees your profile page
  23. 26. Provide value and conversations
  24. 27. <ul><li>Common terms </li></ul><ul><ul><li>Hashtags (use # symbol in front of topic; makes search easier) </li></ul></ul><ul><ul><li>Direct message (use “DM” in front of @username to send a private message to “username”) </li></ul></ul><ul><ul><li>Retweet (use “RT” in front of @username to give someone credit when you share their original tweet with your followers) </li></ul></ul><ul><ul><li>@replies (on your home page, click @yourname to find all mentions of you on Twitter) </li></ul></ul><ul><ul><li> is a free e-mail alert service when you want to find mentions of a certain word or phrase </li></ul></ul>
  25. 28. <ul><li>URL shorteners </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  26. 29. Twestions?
  27. 30. Join Social Media Club Menomonie
  28. 31. Contact Laura Short University Relations Specialist [email_address]
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