Social Media 101: Joining the conversation
Upcoming SlideShare
Loading in...5
×
 

Social Media 101: Joining the conversation

on

  • 1,258 views

Presented to PR Indies on May 5, 2009

Presented to PR Indies on May 5, 2009

Statistics

Views

Total Views
1,258
Slideshare-icon Views on SlideShare
1,241
Embed Views
17

Actions

Likes
2
Downloads
0
Comments
1

3 Embeds 17

http://secure.77academy.com 7
http://www.77academy.com 6
http://www.linkedin.com 4

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Laura:
    Excelent presentation
    My best regards
    Eng. Ramon Lopez
    Venezuela - La Victoria
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media 101: Joining the conversation Social Media 101: Joining the conversation Presentation Transcript

    • Social Media 101:
      • Joining the Conversation
    • Where do you start?
    • First: Jump in personally
      • Familiarize yourself with the applications and their unique terminology
      • Practice and experiment before you put your corporate image and brand out there
    • Second (or simultaneously): Listen
      • Monitor your company’s name, tagline and key industry phrases to determine goals
      • What is being said? How does this relate to your goals?
        • Questions? (Customer service)
        • Looking for discounts? (Sales)
        • Looking for more information? (Product specs, how-to resources)
      • Where is it being said?
        • Focus your efforts in the social media sites prevalent to your audience
    • Listening tools with notifications Comprehensive option: news, blogs, video, groups Flickr, YouTube, Digg, del.icio.us, Twitter, blogs, news Blog comments Twitter
    • Listening tools through manual search http://search.twitter.com Track names, key words, phrases in Twitter Track people on Twitter by name or category
    • Third: Narrow down your choices
      • Be selective. Based on your research, narrow down your choices.
      • Choose one or two social media tools to launch in support of your brand.
      • You don’t have to be everywhere, but be present somewhere.
    • Fourth: Engage Your Audience
      • Focus on the human touch
      • Let your company’s personality show through
      • People connect with people
    • Forrester Research: Six Categories
      • Creators
      • Critics
      • Collectors
      • Joiners
      • Spectators
      • Inactives
      Source: Forrestor’s North American Social Technographics Online Survey, Q2 2007.
    • Creators: 18% on online U.S. adults
      • Publish blogs
      • Upload videos
      • Upload music
      • Write and post online articles
      Source: Forrestor’s North American Social Technographics Online Survey, Q2 2007.
    • Discussion: How do you engage Creators?
      • Facebook: Allow and encourage fans to upload their own photos and videos.
      • LinkedIn Group: Encourage members to start and lead discussion threads.
      • Twitter: If your customer mentions you, follow them. And when appropriate, retweet them. Biggest compliments you can pay.
      • Blogs: Comment on their blog entries when they mention you. Ask them to be a guest blogger for your blog.
      • YouTube: Consider a YouTube competition and ask for submissions.
    • Critics: 25% on online U.S. adults
      • Post ratings/reviews of products/services
      • Comment on blogs and online forums
      • Contribute to wikis
      Source: Forrestor’s North American Social Technographics Online Survey, Q2 2007.
    • Discussion: How do you engage Critics?
      • Facebook: Upload applications such as “Reviews” and “Poll.” Also encourage testimonials directly on the Wall. Wall postings now can be “liked” or “disliked” by fans.
      • LinkedIn Group: Start discussion threads and ask for opinions and feedback from members.
      • Twitter: Survey followers. Share results in a follow-up tweet.
      • Blogs: Encourage comments. Respond to and thank those that leave comments.
      • YouTube: Point your customers to your videos and ask them to “favorite” them.
    • Collectors: 12% on online U.S. adults
      • Use RSS feeds to aggregate information important to them
      • Save URLs, add tags or vote for sites on Digg and Del.icio.us
      Source: Forrestor’s North American Social Technographics Online Survey, Q2 2007.
    • Discussion: How do you engage Collectors?
      • Facebook: Post relevant content that is fun, entertaining or educational on your Wall, i.e., events, articles, photos, vidoes.
      • LinkedIn Group: Share professional or educational resources, i.e., links to industry trend articles, how-to information, unusual ways to use your product or services.
      • Twitter: Provide links to valuable resources. Point to resources on your Web site or other external sources that are relevant.
      • Blogs: Add a “share this” widget or button to each blog post for easy social bookmarking and tagging.
      • YouTube: Encourage sharing of your videos.
    • Joiners: 25% on online U.S. adults
      • Maintain profile(s) on social networking site(s)
      • Visit social networking sites
      Source: Forrestor’s North American Social Technographics Online Survey, Q2 2007.
    • Discussion: How do you engage Joiners?
      • Get the word out where you are in social media.
      • Facebook: Invite your customers to be fans. Let them know your page exists. Post link everywhere, i.e., Web site, business cards, e-mail signature, print literature.
      • LinkedIn Group: Ditto.
      • Twitter: Ditto.
      • Blogs: Ditto.
      • YouTube: Ditto.
    • Spectators: 48% on online U.S. adults
      • Read blogs and online forums
      • Watch videos
      • Listen to podcasts
      • Read ratings/reviews
      Source: Forrestor’s North American Social Technographics Online Survey, Q2 2007.
    • Discussion: How do you engage Spectators?
      • Like Joiners, let them know where you are in social media.
      • Like Collectors, share as much information for them to gawk at as you can.
      • Key is frequent, fresh content to keep them coming back for more.
      • Let your company’s personality come through.
      • Don’t let every message be about you or be a direct sell. Make it meaningful to them.
    • Inactives: 44% on online U.S. adults
      • Keep in mind that some customers cannot be reached in social media — they are not there
      • Keep up traditional marketing efforts too
      Source: Forrestor’s North American Social Technographics Online Survey, Q2 2007.
    •  
    • Trends and Best Practices
      • Convergence of professional and social
      • Building a credible presence in social media
      • Acknowledging the conversation where it happens
      • Using the name and face of a real person
      • Authenticity/transparency
      • Regular and frequent updates
    • Successes
      • Facebook
        • UW-Stout
      • Twitter:
        • @delloutlet
        • @wholefoods
        • @southwestair
      • Blog
        • Turkey Hill Dairy http://icecreamjournal.turkeyhill.com
      • YouTube/Video
        • BlendTec http://www.willitblend.com
    • Pitfalls
      • Domino’s Pizza
      • FedEx
      • New hire
      • Tips:
        • Don’t be afraid of negative comments
        • Acknowledge problems where they happen
        • Nothing is private
        • Incorporate SM into your crisis communications plan
    • Other social media sites and resources
      • Flickr
      • Digg
      • del.icio.us
      • Library Thing
      • Slideshare
      • Twitterfeed
      • Add This
      • Share This
      • Twit This
    • Contact Laura Short University Relations Specialist [email_address] http://twitter.com/laurashort http://digg.com/users/shortdigs/history http://www.linkedin.com/in/laurashort