The document provides 10 things college students can do on LinkedIn to brand themselves as experts, including: 1) Blogging their work, 2) Creating a Digg profile to share important articles, and 3) Setting up a LibraryThing profile to list important books. It recommends choosing 3 of the options to link to from their LinkedIn profile to showcase their knowledge and interests to employers. The document also provides tips on customizing their LinkedIn profile and engaging with others on the site.