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Build Your Personal Brand
 

Build Your Personal Brand

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    Build Your Personal Brand Build Your Personal Brand Presentation Transcript

    • It’s a Brand You World: Build Your Personal Brand With Social Media Presented by Laura Short University Relations Specialist University of Wisconsin-Stout
    • Why personal branding?
      • Builds a credible presence online
      • Makes you publicly viewable so clients can find you
      • Encourages you to learn, improve and build up your skills
    • Why social media?
      • Social and professional networks are becoming widely used by all age groups
      • The viral nature of these networks makes it easy—and cost effective—to position yourself as a resource for others, possibly gaining you and your company more customers
    • Top recommendation: Become LinkedIn
      • It’s resume-type information, so no embarrassing photos to worry about
      • Can be integrated with other social media uses
    • How to make the most out of LinkedIn
      • Join groups
      • Participate in Q & A
      • Invite personal contacts
      • Write and request recommendations
      • Update your status bar with current work; keep up with others
      • Use LinkedIn applications
    • Put your best face forward with Facebook
      • Join and participate in groups and pages based on your industry and interests
      • Monitor the status updates of your friends, groups and pages for business opportunities and examples
      • Stop there on your personal profile
    • Create a Facebook page to promote your brand
      • Share tips related to your products
      • Share industry news
      • Announce promotions, especially discounts for Facebook fans only
      • Link your page to your LinkedIn profile & Twitter
      • Integrate other social media into your page through applications
    • Blog your work. Work your blog.
      • Demonstrate your talents
      • Practice thought leadership by sharing your ideas regarding current trends and future directions of your industry
      • Share thoughts on popular books or articles from which you draw inspiration
      • Add a Share This button
      • Import into other social media
    • I tweet. Therefore I am.
      • It’s not about what you’re eating; it’s about sharing resources
      • Find and follow people with similar interests
      • Find and follow people locally
      • Use to read industry news and gain free professional development
      • Contribute to the conversation
      • Import into other social media
    • Digg for gold
      • Socially bookmark articles that you feel are important to your profession or industry
      • Establishes you as someone current on industry trends and best practices
      • Import into other social media
    • Star in your own YouTube video
      • You do not need expensive video equipment
      • Make your mission visual
      • Have a friend or coworker videotape you as you demo a task (or a product)
      • Walk and talk your resume; demonstrate speaking skills as well as your knowledge and talents
      • Import into other social media
    • Share and share alike
      • Upload Powerpoint presentations
      • Create an online portfolio
      • Tell your story
      • Import into other social media
    • Other social media tips
      • Integrate your social media
      • Build upon other content already created
      • Choose the same user name across all media
      • Let your personality shine through; use a conversational tone in your messages
      • Be transparent
      • Make regular updates
    • Resources and featured links
      • LinkedIn: http://www.linkedin.com
      • See the Extreme LinkedIn Profile Makeover at http://blog.guykawasaki.com/2007/01/linkedin_profil.html
      • Facebook: http://www.facebook.com
      • Facebook custom name: http://www.facebook.com/username/
      • Wordpress (blogging software): http://wordpress.com/
      • Blogger (blogging software): http://www.blogger.com
      • Encourage others to share your blog entries: http://sharethis.com
      • Feed your blog to Twitter: http://twitterfeed.com/
      • Allow e-mail subscriptions to your blog: http://www.feedburner.com
    • Resources and featured links
      • Twitter: http://twitter.com/
      • Search for key words on Twitter: http://search.twitter.com/
      • Search for local Twitterers: http://www.twellow.com/twellowhood/
      • Digg (social bookmarking): http://digg.com/
      • Delicious (social bookmarking): http://delicious.com/
      • YouTube: http://www.youtube.com/
      • Slideshare: http://www.slideshare.net/
      • Monitor your name or company brand online:
        • http://www.google.com/alerts
        • http://socialmention.com/alerts/
        • http://tweetbeep.com/
        • http://www.backtype.com/
    • Where to find me online
      • Laura Short
        • [email_address]
        • http://www.linkedin.com/in/laurashort
        • http://www.facebook.com/laura.short1
        • http://twitter.com/laurashort
        • http://digg.com/users/shortdigs/history
        • http://www.slideshare.net/shortdigs
      • My Menomonie
        • http://www.facebook.com/mymenomonie
        • http://twitter.com/mymenomonie
      • University of Wisconsin-Stout
        • http://www.facebook.com/uwstout
        • http://twitter.com/uwstoutnews
        • http://uwstoutnews.blogspot.com/
        • http://www.youtube.com/uwstoutedu