Build Your Personal Brand

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  • 1. It’s a Brand You World: Build Your Personal Brand With Social Media Presented by Laura Short University Relations Specialist University of Wisconsin-Stout
  • 2. Why personal branding?
    • Builds a credible presence online
    • Makes you publicly viewable so clients can find you
    • Encourages you to learn, improve and build up your skills
  • 3. Why social media?
    • Social and professional networks are becoming widely used by all age groups
    • The viral nature of these networks makes it easy—and cost effective—to position yourself as a resource for others, possibly gaining you and your company more customers
  • 4. Top recommendation: Become LinkedIn
    • It’s resume-type information, so no embarrassing photos to worry about
    • Can be integrated with other social media uses
  • 5. How to make the most out of LinkedIn
    • Join groups
    • Participate in Q & A
    • Invite personal contacts
    • Write and request recommendations
    • Update your status bar with current work; keep up with others
    • Use LinkedIn applications
  • 6. Put your best face forward with Facebook
    • Join and participate in groups and pages based on your industry and interests
    • Monitor the status updates of your friends, groups and pages for business opportunities and examples
    • Stop there on your personal profile
  • 7. Create a Facebook page to promote your brand
    • Share tips related to your products
    • Share industry news
    • Announce promotions, especially discounts for Facebook fans only
    • Link your page to your LinkedIn profile & Twitter
    • Integrate other social media into your page through applications
  • 8. Blog your work. Work your blog.
    • Demonstrate your talents
    • Practice thought leadership by sharing your ideas regarding current trends and future directions of your industry
    • Share thoughts on popular books or articles from which you draw inspiration
    • Add a Share This button
    • Import into other social media
  • 9. I tweet. Therefore I am.
    • It’s not about what you’re eating; it’s about sharing resources
    • Find and follow people with similar interests
    • Find and follow people locally
    • Use to read industry news and gain free professional development
    • Contribute to the conversation
    • Import into other social media
  • 10. Digg for gold
    • Socially bookmark articles that you feel are important to your profession or industry
    • Establishes you as someone current on industry trends and best practices
    • Import into other social media
  • 11. Star in your own YouTube video
    • You do not need expensive video equipment
    • Make your mission visual
    • Have a friend or coworker videotape you as you demo a task (or a product)
    • Walk and talk your resume; demonstrate speaking skills as well as your knowledge and talents
    • Import into other social media
  • 12. Share and share alike
    • Upload Powerpoint presentations
    • Create an online portfolio
    • Tell your story
    • Import into other social media
  • 13. Other social media tips
    • Integrate your social media
    • Build upon other content already created
    • Choose the same user name across all media
    • Let your personality shine through; use a conversational tone in your messages
    • Be transparent
    • Make regular updates
  • 14. Resources and featured links
    • LinkedIn: http://www.linkedin.com
    • See the Extreme LinkedIn Profile Makeover at http://blog.guykawasaki.com/2007/01/linkedin_profil.html
    • Facebook: http://www.facebook.com
    • Facebook custom name: http://www.facebook.com/username/
    • Wordpress (blogging software): http://wordpress.com/
    • Blogger (blogging software): http://www.blogger.com
    • Encourage others to share your blog entries: http://sharethis.com
    • Feed your blog to Twitter: http://twitterfeed.com/
    • Allow e-mail subscriptions to your blog: http://www.feedburner.com
  • 15. Resources and featured links
    • Twitter: http://twitter.com/
    • Search for key words on Twitter: http://search.twitter.com/
    • Search for local Twitterers: http://www.twellow.com/twellowhood/
    • Digg (social bookmarking): http://digg.com/
    • Delicious (social bookmarking): http://delicious.com/
    • YouTube: http://www.youtube.com/
    • Slideshare: http://www.slideshare.net/
    • Monitor your name or company brand online:
      • http://www.google.com/alerts
      • http://socialmention.com/alerts/
      • http://tweetbeep.com/
      • http://www.backtype.com/
  • 16. Where to find me online
    • Laura Short
      • [email_address]
      • http://www.linkedin.com/in/laurashort
      • http://www.facebook.com/laura.short1
      • http://twitter.com/laurashort
      • http://digg.com/users/shortdigs/history
      • http://www.slideshare.net/shortdigs
    • My Menomonie
      • http://www.facebook.com/mymenomonie
      • http://twitter.com/mymenomonie
    • University of Wisconsin-Stout
      • http://www.facebook.com/uwstout
      • http://twitter.com/uwstoutnews
      • http://uwstoutnews.blogspot.com/
      • http://www.youtube.com/uwstoutedu