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Quantum Marketing by Bryan Gildenberg

by on Jun 24, 2013

  • 216 views

The retail environment is complicated, challenging and in many ways foreign. Think about viewing the retail environment through a prism. What used to be one homogeneous beam of light that large scale ...

The retail environment is complicated, challenging and in many ways foreign. Think about viewing the retail environment through a prism. What used to be one homogeneous beam of light that large scale retailers and CPG companies could scale against has become a fractured spectrum of colors. No one really knows which color to chase first or how to take systems that were focused on a single beam and adapt them to chase more than one.

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Quantum Marketing by Bryan Gildenberg Quantum Marketing by Bryan Gildenberg Document Transcript