The Meeting of Retail and Digital
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Integer's Morgan McAlenney, Senior Vice President/Digital Czar, spoke at PMA's - BLUR last week in Chicago. Morgan presented The Meeting of Retail and Digital, a look at how retailers are enhancing ...

Integer's Morgan McAlenney, Senior Vice President/Digital Czar, spoke at PMA's - BLUR last week in Chicago. Morgan presented The Meeting of Retail and Digital, a look at how retailers are enhancing shopping experiences through the use of new digital technologies.

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The Meeting of Retail and Digital Presentation Transcript

  • 1. The Mee&ng of Retail and Digital   Morgan McAlenney, SVP, Digitail®, Integer  Dan Flanegan, VP Strategy & Client  Services, Brand in Hand   Max Polisar, VP Sales, Total Immersion  (c) The Integer Group, 2010 
  • 2. DEFINITION OF Any opportunity to move shoppers from PROMOTION consideration, through intent to purchase.
  • 3. Any environment, physical or virtual, DEFINITION that has been constructed to process or OF RETAIL facilitate an exchange of items of value, in other words, a transaction.
  • 4. DEFINITION Isn’t “digital” all of this (promotion and retail) OF DIGITAL delivered in zero’s and one’s?
  • 5. ® www.shopperculture.com for more information
  • 6. (c) The Integer Group, 2010 
  • 7. (c) The Integer Group, 2010 
  • 8. Shopping Aids In‐Store  Q: Thinking about your most recent shopping trip for groceries, which  of the following did you use in the store to help you shop?   100% 2x N = 10,089   Source: The Integer Group, The Checkout, February to December 2009   (c) The Integer Group, 2010 
  • 9. Check out The Hub Magazine  (c) The Integer Group, 2010 
  • 10. 1
  • 11. (c) The Integer Group, 2010 
  • 12. The Mee&ng of Retail and Digital   Morgan McAlenney – Integer    Dan Flanegan – Brand In Hand   Max Polisar – Total Immersion  (c) The Integer Group, 2010