Why you should open
up a Pop-Up Store
+ 7 location ideas to get you started
Wednesday, 28 May, 14
Successful online store
Strong brand & community
Big audience & support on
social media
Let’s look at your business
Wednes...
So, what’s next?
Wednesday, 28 May, 14
How about extending the
reach of your business
into the world of
real-life physical retail?
Wednesday, 28 May, 14
Sound scary?
It doesn’t have to be.
Wednesday, 28 May, 14
Get yourself a
Pop-Up Shop
Wednesday, 28 May, 14
What is it?
A pop-up shop is a temporary
retail setting that can last
from a day or up to as much
as three months.
Wednesd...
What is it?
Sell your products without the headaches
of committing to a lease, managing a
swarm of employees, or thinking ...
Where do you start?
It’s all about location. And that’s what
we’ll be covering that here.
Wednesday, 28 May, 14
Location #1
A Store-
Within-a-
Store
Wednesday, 28 May, 14
Location #1
A Store-
Within-a-
Store
Take a good look at your products
and the customers you sell to and
make a list of al...
Location #1
A Store-
Within-a-
Store
Obviously, you’ll want to find
stores that sell complementary
products, not necessaril...
Location #1
A Store-
Within-a-
Store
The benefits of this scenario are
plenty, you typically get move-in
ready space that r...
Location #2
Gallery
or Event
Space
Wednesday, 28 May, 14
Not only will these spaces be
aesthetically pleasing to the
senses, more often than not, you
be sure they’re well seasoned...
That means you get access to their
weathered list of do’s and don’ts,
in addition to a network of other
pop up store owner...
You might even be able to hold
parties or cocktail hours for your
best customers. If you’re lucky,
you’ll also be able to ...
Location #3
Farmer’s
Market
Wednesday, 28 May, 14
You’d be hard-pressed to find
anyone who doesn’t love farmer’s
market. In fact, you’d know if
you’ve been to any that it’s
...
A few things to consider before
setting up shop at your local
farmer’s market is to check their
vendor requirements and wh...
It’s also a good idea to speak with
some of the existing vendors,
especially if you know any
personally, about their exper...
Location #4
Arts &
Crafts Fairs
Wednesday, 28 May, 14
They go by many names, festivals,
fairs, or marketplaces, these events
can be a great avenue to explore
when setting off on...
Not only are they visited by people
who love and adore boutique,
unique, and personalized apparel,
accessories, and crafts...
Again, you’ll probably want to
gander at the website to obtain all
the logistical details upfront, such
as the cost, commi...
You’ll probably want to take
advantage of their first-come, first
serve policy when it comes to booth
placement to secure a ...
Location #5
Other
Mass
Gatherings
Wednesday, 28 May, 14
Maybe the crowd you’re targeting
doesn’t frequent local art and craft
fairs. Based on your knowledge of
your target demogr...
I’m talking music festivals, concerts,
sporting events, races, fitness
expos, and any other mass
gathering you can think of...
Location #5
Other
Mass
Gatherings
Make sure to do your due diligence
once again, but these type of public
events can be bo...
Location #6
Shopping
Center or
Mall
Wednesday, 28 May, 14
The local mall is the hallmark of
consumerism and a staple for
retailers both big and small to
take advantage of the massi...
Generally, you’ll have two options.
You can go with renting a kiosk or
booth space that allows you to set
up shop right in...
Though probably less-cost effective
than the other locations mentioned
above, this would definitely be ideal
for those who h...
Location #7
Vacant
Street Level
Retail Space
Wednesday, 28 May, 14
The holy grail of commerce is
having your very own thriving street
level retail space. Though perhaps
a distant reality fo...
Meaning a vacant commercial
property that may typically be used
for pop up stores or the commercial
real-estate agent is h...
Not only will you have the ultimate
control over your retail environment,
you’ll be playing in the big leagues
for a chanc...
Though you’ll probably want to
save this after you’ve done a fair bit
of experimenting with the options
listed above, it’s...
Get more free physical retail marketing advice on the Shopify blog:
http://www.shopify.com/blog
Wednesday, 28 May, 14
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Why You Should Open a Pop-Up Store (And 7 Location Ideas to Get You Started)

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Published on

Looking for a new source of traffic and sales? Have you considered opening up a pop-up shop?

That’s right, a temporary retail store which could last for a day or up to as much as three months, where you can sell your products without the headache of committing to a lease, managing swarms of employees, or thinking about how to consistently drive loads of foot traffic to your doorstep.

In this presentation we cover seven location ideas for your first pop-up.

Published in: Retail, Business

Why You Should Open a Pop-Up Store (And 7 Location Ideas to Get You Started)

  1. 1. Why you should open up a Pop-Up Store + 7 location ideas to get you started Wednesday, 28 May, 14
  2. 2. Successful online store Strong brand & community Big audience & support on social media Let’s look at your business Wednesday, 28 May, 14
  3. 3. So, what’s next? Wednesday, 28 May, 14
  4. 4. How about extending the reach of your business into the world of real-life physical retail? Wednesday, 28 May, 14
  5. 5. Sound scary? It doesn’t have to be. Wednesday, 28 May, 14
  6. 6. Get yourself a Pop-Up Shop Wednesday, 28 May, 14
  7. 7. What is it? A pop-up shop is a temporary retail setting that can last from a day or up to as much as three months. Wednesday, 28 May, 14
  8. 8. What is it? Sell your products without the headaches of committing to a lease, managing a swarm of employees, or thinking about how to consistently drive loads of foot traffic to your doorstep. Wednesday, 28 May, 14
  9. 9. Where do you start? It’s all about location. And that’s what we’ll be covering that here. Wednesday, 28 May, 14
  10. 10. Location #1 A Store- Within-a- Store Wednesday, 28 May, 14
  11. 11. Location #1 A Store- Within-a- Store Take a good look at your products and the customers you sell to and make a list of all the small businesses or boutique retail stores who you think would make excellent partners. Approach them with a simple pitch, you’ll help offset one of their biggest expenses, rent, in return for some shelf or counter space. Wednesday, 28 May, 14
  12. 12. Location #1 A Store- Within-a- Store Obviously, you’ll want to find stores that sell complementary products, not necessarily competing products. For example, if you sell handbags, you could scout a women’s apparel store that doesn’t carry it’s own line. Wednesday, 28 May, 14
  13. 13. Location #1 A Store- Within-a- Store The benefits of this scenario are plenty, you typically get move-in ready space that requires minimal setting up while getting access to the store’s existing foot traffic. Meanwhile, the existing store owner will save on rent while generating new foot traffic from the the buzz you help create. Wednesday, 28 May, 14
  14. 14. Location #2 Gallery or Event Space Wednesday, 28 May, 14
  15. 15. Not only will these spaces be aesthetically pleasing to the senses, more often than not, you be sure they’re well seasoned when it comes to small business owners opening a pop up store. Location #2 Gallery or Event Space Wednesday, 28 May, 14
  16. 16. That means you get access to their weathered list of do’s and don’ts, in addition to a network of other pop up store owners who’ll be more than happy to share their lessons learned. Location #2 Gallery or Event Space Wednesday, 28 May, 14
  17. 17. You might even be able to hold parties or cocktail hours for your best customers. If you’re lucky, you’ll also be able to better plan your venture into analog selling by being able to book in advance, however, you’ll want to keep your eyes out on prime-time dates for your target market. Location #2 Gallery or Event Space Wednesday, 28 May, 14
  18. 18. Location #3 Farmer’s Market Wednesday, 28 May, 14
  19. 19. You’d be hard-pressed to find anyone who doesn’t love farmer’s market. In fact, you’d know if you’ve been to any that it’s probably one of those rare public occasions where you’d find so many people relaxed, chatting, and smiling while shopping. Location #3 Farmer’s Market Wednesday, 28 May, 14
  20. 20. A few things to consider before setting up shop at your local farmer’s market is to check their vendor requirements and what kind of commitment they require. Location #3 Farmer’s Market Wednesday, 28 May, 14
  21. 21. It’s also a good idea to speak with some of the existing vendors, especially if you know any personally, about their experience and what they’d recommend for getting started. Location #3 Farmer’s Market Wednesday, 28 May, 14
  22. 22. Location #4 Arts & Crafts Fairs Wednesday, 28 May, 14
  23. 23. They go by many names, festivals, fairs, or marketplaces, these events can be a great avenue to explore when setting off on selling in the physical world. Location #4 Arts & Crafts Fairs Wednesday, 28 May, 14
  24. 24. Not only are they visited by people who love and adore boutique, unique, and personalized apparel, accessories, and crafts that small business owners like you sell, they love the idea of supporting grassroots and local companies. Location #4 Arts & Crafts Fairs Wednesday, 28 May, 14
  25. 25. Again, you’ll probably want to gander at the website to obtain all the logistical details upfront, such as the cost, commitment, and spots available. Location #4 Arts & Crafts Fairs Wednesday, 28 May, 14
  26. 26. You’ll probably want to take advantage of their first-come, first serve policy when it comes to booth placement to secure a high-traffic spot in addition to chatting with vendors who go every year and what their experience has been. Location #4 Arts & Crafts Fairs Wednesday, 28 May, 14
  27. 27. Location #5 Other Mass Gatherings Wednesday, 28 May, 14
  28. 28. Maybe the crowd you’re targeting doesn’t frequent local art and craft fairs. Based on your knowledge of your target demographic you’ll want to check out a wide assortment of other possibilities. Location #5 Other Mass Gatherings Wednesday, 28 May, 14
  29. 29. I’m talking music festivals, concerts, sporting events, races, fitness expos, and any other mass gathering you can think of where what you sell would be appealing for those going there. Location #5 Other Mass Gatherings Wednesday, 28 May, 14
  30. 30. Location #5 Other Mass Gatherings Make sure to do your due diligence once again, but these type of public events can be boon if you know your customers well enough to know where they like to hang out on their off time. Help them find you and build your offline customer base one event at a time. Wednesday, 28 May, 14
  31. 31. Location #6 Shopping Center or Mall Wednesday, 28 May, 14
  32. 32. The local mall is the hallmark of consumerism and a staple for retailers both big and small to take advantage of the massive foot traffic they bring with them. But wait, how are you going to set-up shop in a mall of all places? Location #6 Shopping Center or Mall Wednesday, 28 May, 14
  33. 33. Generally, you’ll have two options. You can go with renting a kiosk or booth space that allows you to set up shop right in the middle of the action, or you can look at vacant in-line stores that the shopping center may reserve just for pop ups or has had a hard time renting out for a long time period. Location #6 Shopping Center or Mall Wednesday, 28 May, 14
  34. 34. Though probably less-cost effective than the other locations mentioned above, this would definitely be ideal for those who have a certain degree of experience selling in retail environments. Location #6 Shopping Center or Mall Wednesday, 28 May, 14
  35. 35. Location #7 Vacant Street Level Retail Space Wednesday, 28 May, 14
  36. 36. The holy grail of commerce is having your very own thriving street level retail space. Though perhaps a distant reality for many smaller ecommerce store owners it can sometimes be a reality if the right opportunity presents itself. Location #7 Vacant Street Level Retail Space Wednesday, 28 May, 14
  37. 37. Meaning a vacant commercial property that may typically be used for pop up stores or the commercial real-estate agent is having trouble selling and so will settle for more short-term engagements. Location #7 Vacant Street Level Retail Space Wednesday, 28 May, 14
  38. 38. Not only will you have the ultimate control over your retail environment, you’ll be playing in the big leagues for a chance to test the waters for prime time. Location #7 Vacant Street Level Retail Space Wednesday, 28 May, 14
  39. 39. Though you’ll probably want to save this after you’ve done a fair bit of experimenting with the options listed above, it’s a fair assumption that with enough experience, you’ll be ready to run your own successful retail store. Location #7 Vacant Street Level Retail Space Wednesday, 28 May, 14
  40. 40. Get more free physical retail marketing advice on the Shopify blog: http://www.shopify.com/blog Wednesday, 28 May, 14
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