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Entrepreneurial User Experience: Improving your products on a shoestring

by on Jan 08, 2014

  • 509 views

Presented 6 & 8 January, 2013 at Kauffman Labs, Kansas City, Missouri ...

Presented 6 & 8 January, 2013 at Kauffman Labs, Kansas City, Missouri

Many big, successful companies hire User Experience experts to help analyze and design the system from the user's point of view, and assure their users can use their digital products. But assuming you can't hire one of those yet, Steven Hoober will teach you a little about how to embed the principles of UX into everything you do, every day, and how to improve tasks you are already doing to better guarantee the right outcomes.

There will be a focus on mobile and multi-channel experiences, but the principles willapply to any digital platform. Whether you are trying to just improve the website for your product, or create an all-new, all-digital experience, come — and bring your whole team — to put these principles into practice.

Jan 6th, 6pm-8pm
What is UX, why it's not just colors and fonts, and why designing for experience matters.
Understanding your audience, their goals, and yours.
Ecosystem design. A website is not a digital strategy: finding what your experience strategy is.

Jan 8th, 6pm-8pm
Formalizing baseline analysis with heuristic evaluations.
Tactics for discount usability testing in a multi-device world.

What you should bring:
Paper Ticket for the class
Something to work on. I will provide you with a fake project for the exercises, but if you are willing to let others see your idea, or some subset or faked version of it, then go ahead.
Your whole team. We will mix and match and you can meet new people, but bring everyone in your company or department if they have the time. If you want, your actual team can be a workshop team so you get used to the tactics being taught.

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Entrepreneurial User Experience: Improving your products on a shoestring Entrepreneurial User Experience: Improving your products on a shoestring Presentation Transcript