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Presented by Jon Ochenas at Design for Mobile 2009.
This case study will examine Sprint's One Click user interface as the culmination of multiple independent efforts throughout the years. The success of these individual efforts provided the momentum and justification for bringing it all together into a complete package. We'll discuss how this complete experience achieved Sprint's business objectives and set the stage for the next generation of One Click.
See http://patterns.design4mobile.com/index.php/Bringing_It_All_Together:_One_Click_Case_Study for more