Bringing It All Together: One Click Case Study
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Bringing It All Together: One Click Case Study

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Presented by Jon Ochenas at Design for Mobile 2009. ...

Presented by Jon Ochenas at Design for Mobile 2009.
This case study will examine Sprint's One Click user interface as the culmination of multiple independent efforts throughout the years. The success of these individual efforts provided the momentum and justification for bringing it all together into a complete package. We'll discuss how this complete experience achieved Sprint's business objectives and set the stage for the next generation of One Click.

See http://patterns.design4mobile.com/index.php/Bringing_It_All_Together:_One_Click_Case_Study for more

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Bringing It All Together: One Click Case Study Presentation Transcript

  • 1. EASY Bringing It All Together One Click Case Study March 2009 1 May 4, 2009 Bringing It All Together: One Click Case Study
  • 2. Thanks for coming I am: Jonathan Ochenas I do: Interaction Design for Sprint’s Product Design team Hit me: @ochenas jonathan.c.ochenas@sprint.com 2 May 4, 2009 Bringing It All Together: One Click Case Study
  • 3. Topics Historical Context Driving Data Adoption A Turning Point One Click Leads to Another Observations 3 May 4, 2009 Bringing It All Together: One Click Case Study
  • 4. 2002 Launch of the 3G Network Personalization = Ringers & Screensavers Discovery = Main Menu & Favorites Data Adoption = A surprise at the end of the month  Consistency = ? 4 May 4, 2009 Bringing It All Together: One Click Case Study
  • 5. 2003 Switching from the stick to the carrot Themes, On Demand and Picture Mail 5 May 4, 2009 Bringing It All Together: One Click Case Study
  • 6. 2005 Success & more of the same Evolution:  Themes & On Demand 3.0 Stasis:  Still Acting Opportunistically Devolution: Business relationships 6 May 4, 2009 Bringing It All Together: One Click Case Study
  • 7. 2006 The Merger: A New Hope Sprint together with Nextel (And more design with both, please) 7 May 4, 2009 Bringing It All Together: One Click Case Study
  • 8. 2007 Revolution: The UI is the Product Business Objectives: Create value through personalization Empower with a fearless approach to discovery Increase data adoption Increase engagement with a consistent experience 8 May 4, 2009 Bringing It All Together: One Click Case Study
  • 9. Genesis Ur Click: Bell HGUI 9 May 4, 2009 Bringing It All Together: One Click Case Study
  • 10. Concept Work Collaborative and In Person You’r e wel come 10 May 4, 2009 Bringing It All Together: One Click Case Study
  • 11. A lot of moving  parts An unknown number of customers, 2 sets of designers, 1.5  sets of researchers, 2 sets of project/program managers, a  whole heap of product managers and business folks, 3  OEM’s, 4 handsets, 13 Content partners, 1 network. On a schedule* * eek! 11 May 4, 2009 Bringing It All Together: One Click Case Study
  • 12. One Click 1.0 12 May 4, 2009 Bringing It All Together: One Click Case Study
  • 13. Success Across all Objectives  Personalization = Greater Awareness Discovery = One Click users do more Data Adoption = Higher attachment rates  Consistency = A new Style Guide is in place  13 May 4, 2009 Bringing It All Together: One Click Case Study
  • 14. Research & Refine Data drive improvements in  usability and usefulness Better personalization flows Extended functionality Improved OOBE Consistency 14 May 4, 2009 Bringing It All Together: One Click Case Study
  • 15. 2009: One Click 2.0 An order from on high For Feature Phones, Touch Devices, Android? Design Freedom, inside a box UXD’s time to shine Want a peek?  15 May 4, 2009 Bringing It All Together: One Click Case Study
  • 16. First, a few things Now is the time for rational and fundamental change Deconstruct the widgets to determine their real value New designs must elevate content as well as function 16 May 4, 2009 Bringing It All Together: One Click Case Study
  • 17. No Main Menu The Carousel is All Redacted 17 May 4, 2009 Bringing It All Together: One Click Case Study
  • 18. Bubbles  Are not information services Redacted They are a notification structure 18 May 4, 2009 Bringing It All Together: One Click Case Study
  • 19. One Click is Products And Products are One Click Redacted 19 May 4, 2009 Bringing It All Together: One Click Case Study
  • 20. Observations Must avoid over commitment Design Vendor with In House Design Team Who is The Decider? 20 May 4, 2009 Bringing It All Together: One Click Case Study
  • 21. Q & A Please be kind  21 May 4, 2009 Bringing It All Together: One Click Case Study