Jeans Unlimited<br />It’sAllAbt U<br />1<br />
Current Situation<br />2<br />
Internal<br />Strengths/Resources<br />Strong B2B<br />Good product offering<br />Already a producer<br />Weaknesses/Needs...
External<br />Opportunities<br />Not new producer to the market<br />Already aware that consumers will pay premium pricing...
Objectives & Issues<br />Objectives<br />Sales<br />Increase sales 100% each year for 3 years then 50% annually<br />Marke...
Target Market<br />6<br />
OMG!<br />Totally bread baked<br />W’evR<br />So bootleg<br />7<br />
Generation Next<br />Goals<br />Communication<br />8<br />
Tween Speak<br />Socializing<br />9<br />
10<br />All a Twitter<br />Source:   “Twitter Traffic Explosion: Who’s behind it all?”. (2008). Compete, Inc. Retrieved on...
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Jeans unlimited presentation

  1. 1. Jeans Unlimited<br />It’sAllAbt U<br />1<br />
  2. 2. Current Situation<br />2<br />
  3. 3. Internal<br />Strengths/Resources<br />Strong B2B<br />Good product offering<br />Already a producer<br />Weaknesses/Needs<br />No B2C experience<br />Not used to long-tail production<br />Would need a brand manager<br />3<br />
  4. 4. External<br />Opportunities<br />Not new producer to the market<br />Already aware that consumers will pay premium pricing for offering<br />Threats<br />B2C competes with B2B clients<br />Already a lot of niche fashion producers<br />Trend-dependent<br />4<br />
  5. 5. Objectives & Issues<br />Objectives<br />Sales<br />Increase sales 100% each year for 3 years then 50% annually<br />Market Share Goal<br />Positioned #1 in created market<br />Initial industry penetration up to 3%<br />Profitability Goal<br />Break-even Year 1 & 2<br />Profitable at Year 3<br />Issues<br />Cost of changeover from B2B to B2C<br />Protecting the core B2B relations<br />5<br />
  6. 6. Target Market<br />6<br />
  7. 7. OMG!<br />Totally bread baked<br />W’evR<br />So bootleg<br />7<br />
  8. 8. Generation Next<br />Goals<br />Communication<br />8<br />
  9. 9. Tween Speak<br />Socializing<br />9<br />
  10. 10. 10<br />All a Twitter<br />Source: “Twitter Traffic Explosion: Who’s behind it all?”. (2008). Compete, Inc. Retrieved on December 4, 2008 from http:// http://blog.compete.com/topics/social-web/.<br />

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