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Social Me What?<br />Shonali Burke, ABC<br />Presented at PRSA’s National Capital Chapter<br />November 18, 2009<br />
Cartoon: http://www.flickr.com/photos/hubspot/3196650975/<br />
Nonprofits & Social Media<br />88% experimenting, 51% active users<br />85% will use SM more<br />61% intrigued but strugg...
Twitter<br /><ul><li> Two-way conversation
 “Listen” (monitor)
 Respond
 Participate
 Research
 Engage
 Customer service
 Quality v. quantity</li></li></ul><li>LinkedIn<br /><ul><li> Update profile
 Status updates
 Groups
 Recommendations
 Q&A
 Blog Integration
 Twitter Integration
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"Social Me What?" Social Media for Non-profits and Associations

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In November 2009, I spoke at a PRSA-NCC (National Capital Chapter) event geared towards associations and non-profits. We examined how these groups can break through the haze surrounding social media and use it effectively to further their missions.

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Transcript of ""Social Me What?" Social Media for Non-profits and Associations"

  1. 1. Social Me What?<br />Shonali Burke, ABC<br />Presented at PRSA’s National Capital Chapter<br />November 18, 2009<br />
  2. 2. Cartoon: http://www.flickr.com/photos/hubspot/3196650975/<br />
  3. 3. Nonprofits & Social Media<br />88% experimenting, 51% active users<br />85% will use SM more<br />61% intrigued but struggle with SM<br />Source: Weber Shandwick Social Impact Survey, Nov. 12, 2009: http://impact.webershandwick.com/?q=social-impact-survey-finds-88-nonprofits-experimenting-social-media<br />
  4. 4. Twitter<br /><ul><li> Two-way conversation
  5. 5. “Listen” (monitor)
  6. 6. Respond
  7. 7. Participate
  8. 8. Research
  9. 9. Engage
  10. 10. Customer service
  11. 11. Quality v. quantity</li></li></ul><li>LinkedIn<br /><ul><li> Update profile
  12. 12. Status updates
  13. 13. Groups
  14. 14. Recommendations
  15. 15. Q&A
  16. 16. Blog Integration
  17. 17. Twitter Integration
  18. 18. SlideShare Integration</li></li></ul><li>Facebook<br /><ul><li> Grow “fans”
  19. 19. Post regularly
  20. 20. Engage
  21. 21. Encourage action
  22. 22. Groups/Pages
  23. 23. Causes
  24. 24. Integrate Twitter feed, blog posts, Flickr, SlideShare</li></li></ul><li>Flickr<br /><ul><li> Smart tagging
  25. 25. Groups
  26. 26. Sets
  27. 27. Integrate with other networks</li></li></ul><li>YouTube & SlideShare<br />
  28. 28. Pledge To End Hunger<br />Source: www.pledgetoendhunger.com<br />
  29. 29. Courtesy: Scott Henderson & MediaSauce<br />
  30. 30. Courtesy: Scott Henderson & Media Sauce<br />
  31. 31. Results<br />4,800 pledges (380% > goal)<br />1st 1k pledges in 28 hours<br />> 19k site visitors<br />$28k for Share Our Strength (@95% 1st-time donors)<br />2,600 members of Facebook Cause<br />560k servings of food to food banks in 4 cities<br />Courtesy: Scott Henderson & MediaSauce<br />
  32. 32. Social Media Smarts<br />Listen well<br />Integration = Efficiency<br />Focus on inbound v. outbound<br />Don’t go long, go short<br />
  33. 33. KPIs Business Objectives<br />Courtesy: KD Paine & Partners<br />
  34. 34. KPIs Business Objectives<br />Courtesy: KD Paine & Partners<br />
  35. 35. Remember…<br />“Social media” is not a strategy<br />Integrate SM with other tactics & MSM<br />Align with business objectives<br />Identify & work towards KPIs<br />Take your time… but commit<br />Image: http://www.flickr.com/photos/hdbizblog/3510994588/in/set-72157617833514202/<br />
  36. 36. Questions?<br />Photo: http://www.flickr.com/photos/27546063@N03/3717938304/<br />You can find me at:<br />E-mail: info@shonaliburke.com<br />Twitter: http://www.twitter.com/shonali<br />Blog: www.WaxingUnLyrical.com<br />Web: www.shonaliburke.com<br />Skype: sburke15<br />Thank you!<br />
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