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"Social Me What?" Social Media for Non-profits and Associations

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In November 2009, I spoke at a PRSA-NCC (National Capital Chapter) event geared towards associations and non-profits. We examined how these groups can break through the haze surrounding social media …

In November 2009, I spoke at a PRSA-NCC (National Capital Chapter) event geared towards associations and non-profits. We examined how these groups can break through the haze surrounding social media and use it effectively to further their missions.

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  • 1. Social Me What?
    Shonali Burke, ABC
    Presented at PRSA’s National Capital Chapter
    November 18, 2009
  • 2. Cartoon: http://www.flickr.com/photos/hubspot/3196650975/
  • 3. Nonprofits & Social Media
    88% experimenting, 51% active users
    85% will use SM more
    61% intrigued but struggle with SM
    Source: Weber Shandwick Social Impact Survey, Nov. 12, 2009: http://impact.webershandwick.com/?q=social-impact-survey-finds-88-nonprofits-experimenting-social-media
  • 4. Twitter
  • LinkedIn
  • Facebook
    • Grow “fans”
    • 19. Post regularly
    • 20. Engage
    • 21. Encourage action
    • 22. Groups/Pages
    • 23. Causes
    • 24. Integrate Twitter feed, blog posts, Flickr, SlideShare
  • Flickr
  • YouTube & SlideShare
  • 28. Pledge To End Hunger
    Source: www.pledgetoendhunger.com
  • 29. Courtesy: Scott Henderson & MediaSauce
  • 30. Courtesy: Scott Henderson & Media Sauce
  • 31. Results
    4,800 pledges (380% > goal)
    1st 1k pledges in 28 hours
    > 19k site visitors
    $28k for Share Our Strength (@95% 1st-time donors)
    2,600 members of Facebook Cause
    560k servings of food to food banks in 4 cities
    Courtesy: Scott Henderson & MediaSauce
  • 32. Social Media Smarts
    Listen well
    Integration = Efficiency
    Focus on inbound v. outbound
    Don’t go long, go short
  • 33. KPIs Business Objectives
    Courtesy: KD Paine & Partners
  • 34. KPIs Business Objectives
    Courtesy: KD Paine & Partners
  • 35. Remember…
    “Social media” is not a strategy
    Integrate SM with other tactics & MSM
    Align with business objectives
    Identify & work towards KPIs
    Take your time… but commit
    Image: http://www.flickr.com/photos/hdbizblog/3510994588/in/set-72157617833514202/
  • 36. Questions?
    Photo: http://www.flickr.com/photos/27546063@N03/3717938304/
    You can find me at:
    E-mail: info@shonaliburke.com
    Twitter: http://www.twitter.com/shonali
    Blog: www.WaxingUnLyrical.com
    Web: www.shonaliburke.com
    Skype: sburke15
    Thank you!