• Like
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
611
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
10
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Influence & Engagement.

Transcript

  • 1. From “Check” to “Checkmate”
    Image: Sourabh Massey, Creative Commons
    Smart Communication Strategy In The Digital Age
    A webinar for Ragan Communications
    Shonali Burke, ABC
    June 24, 2010
    13, 2010
  • 2. Cartoon: http://www.flickr.com/photos/hubspot/4441164278/in/set-72157611294906046/
  • 3. Fundamentals of Planning
  • 4. Pledge To End Hunger
    Source: www.pledgetoendhunger.com
  • 5. Courtesy: Scott Henderson & MediaSauce
  • 6. Courtesy: Scott Henderson & Media Sauce
  • 7. Results
    4,800 pledges (380% > goal)
    1st 1k pledges in 28 hours
    > 19k site visitors
    $28k for Share Our Strength (@95% 1st-time donors)
    2,600 members of Facebook Cause
    560k servings of food to food banks in 4 cities
    Courtesy: Scott Henderson & MediaSauce
  • 8. A Good Foundation Doesn’t Change
  • 9. KPIs… What The @#*!
    “… a measure of performance used to help an organization define and evaluate how successful it is, typically in terms of making progress towards its organizational goals.”
    ~ Wikipedia: http://en.wikipedia.org/wiki/Key_performance_indicators
  • 10. KPIs Business Objectives
    Courtesy: KD Paine & Partners
  • 11. KPIs Business Objectives
    Courtesy: KD Paine & Partners
  • 12. Measuring Social Media
    Photo: http://www.flickr.com/photos/base53/3665260292/
    Photo: http://www.flickr.com/photos/goincase/3771760999/
    Influence
    Quality
    Quantity
    Engagement
  • 13. Key Performance Indicators
    Track effectiveness of your program against business objectives, e.g.:
    Sales
    Donations
    Membership
    Web traffic
    Subscribers
  • 14. Measurement on a Shoestring
    Research is critical
    Zoomerang, Survey Monkey
    Google is your best friend
    RSS feeds
    News/blog alerts
    Google Analytics
    Photo: http://www.flickr.com/photos/psyberartist/3622995219/
  • 15. Measurement Smarts
    Define and streamline your “measurement universe”
    An ounce of research will spare you a pound of pain
    Impressions mean nothing without engagement
    Focus on outtakes and outcomes, not just outputs
    Use the W4+H principle
    Image: http://www.flickr.com/photos/sundazed/3770730054/
  • 16. From Snapshot to Strategy
  • 17. Questions?
    Photo: http://www.flickr.com/photos/27546063@N03/3717938304/
    Where you can find me:
    E-mail: info@shonaliburke.com
    Twitter: http://www.twitter.com/shonali
    Blog: www.WaxingUnLyrical.com
    Web: www.shonaliburke.com
    Skype: sburke15
    Thank you!