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Demonstrating the Business Value of PR

by President & CEO at Shonali Burke Consulting, Inc. on Mar 14, 2011

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When we measure the value of public relations, the most important thing to do is to show how it supports business objectives. That's what this deck, a webinar for PRSA, speaks to.

When we measure the value of public relations, the most important thing to do is to show how it supports business objectives. That's what this deck, a webinar for PRSA, speaks to.

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Demonstrating the Business Value of PR Demonstrating the Business Value of PR Presentation Transcript