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Boston Real Estate - Fine Homes & Estates Presentation
Boston Real Estate - Fine Homes & Estates Presentation
Boston Real Estate - Fine Homes & Estates Presentation
Boston Real Estate - Fine Homes & Estates Presentation
Boston Real Estate - Fine Homes & Estates Presentation
Boston Real Estate - Fine Homes & Estates Presentation
Boston Real Estate - Fine Homes & Estates Presentation
Boston Real Estate - Fine Homes & Estates Presentation
Boston Real Estate - Fine Homes & Estates Presentation
Boston Real Estate - Fine Homes & Estates Presentation
Boston Real Estate - Fine Homes & Estates Presentation
Boston Real Estate - Fine Homes & Estates Presentation
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Boston Real Estate - Fine Homes & Estates Presentation

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Published in: Business, Real Estate
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Transcript

  • 1. Fine Homes & Estates
  • 2. Co-Op Listing Opportunities
    • Wall Street Journal
      • 6 National editions
    • New York Times
      • 7 Friday Escapes sections
    • Robb Report Collection
      • 3 editions
    • International Herald Tribune
      • 2 editions
    • FH&E Custom Listing Publication
      • 4 editions
  • 3. Wall Street Journal
    • Wall Street Journal
      • 6 National editions
    • Reach almost two million buyers and sellers of luxury properties
    • For luxury properties priced $500,000 and above
  • 4. New York Times
    • New York Times
      • 7 Friday Escapes sections
    • Circulation of almost 1,100,000 nationwide area every day
    • For luxury properties priced $500,000 and above
  • 5. Robb Report Collection
    • Robb Report Collection
      • 3 editions
    • Published in tandem each month with Robb Report magazine
    • Reaches 187,000 ultimate homeowner with a combination of high assets and a passion for fine living
    • For luxury properties priced $500,000 and above
  • 6. International Herald Tribune
    • International Herald Tribune
      • 2 National editions
    • Reach almost two million buyers and sellers of luxury properties
    • For luxury properties priced $500,000 and above
  • 7. Fine Homes & Estates Magazine
    • FH&E Custom Listing Publication
      • 4 editions ( Spring, Summer, Fall, Winter)
    • High-tone publication distributed to over 300,000 qualified luxury consumers worldwide
    • For luxury properties priced $500,000 and above
  • 8. At Home with CENTURY 21 ®
    • Free National Advertising Opportunity
      • Almost 600,000 distribution rate
      • Included as part of Preferred Client Club membership
      • Members receive ongoing communications including a personalized welcome letter, magazines, greeting cards, etc.
  • 9. Online Initiatives
    • RealEstateJournal.com
      • Wall Street Journal’s real estate website
        • Homes must be priced at $500,000 and above and have at least one photo
  • 10. Marketing Collateral
  • 11. Additional Marketing Solutions Customized Property Postcards and Flyers
  • 12. Choose a Specialist
      • CENTURY 21 Sales Professionals learn about Fine Homes & Estates
      • through the CENTURY 21 Learning system and become specialists
      • with:
        • Market dynamics and products
        • Prospecting for luxury home clients
        • Techniques for farming in an upper-tier market
        • Uncover different ways of establishing yourself in the luxury home market
        • Discover ways to utilize the CENTURY 21 Fine Homes & Estates
        • tools and marketing materials to expand your presence in the
        • high-end property business

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